Online Video - Page: 2

Snapchat Sees 6 Billion Video Views Every Day. But What Does This Figure Actually Mean?

Snapchat is closing in on Facebook, which reports 8 billion views every day. But such towering metrics can be misleading in terms of actual reach and monetization.

Geoff Weiss

· 2 min read

YouTube Is Seeing 'Red' With Brand New $10 Monthly Ad-Free Subscription Service

Called YouTube Red, the service also lets users play videos in the background while they're using other apps, and save videos offline for future viewing.

Geoff Weiss

· 2 min read

Twitter Embraces a YouTube-Like Video Monetization Model For 'All Publishers and Creators'

Twitter will give creators a 70 percent cut of ad revenues, as opposed to the 55 percent offered by YouTube and Facebook.

Geoff Weiss

· 2 min read

4 Tips for Conversational Videos That Go Beyond the Talking Head

Video is easy to create but hard to do well. Follow these lessons for a better presentation.

Jill Schiefelbein

· 6 min read

YouTube Is a Lousy Place to Make Money

There are reasons for small businesses to spend resources on video, but revenue isn't one of them.

Susan Solovic

· 3 min read

Futurist Talks to a Baby About the Meaning of Life and the Video Goes Crazy Viral

You have to see this video of Jason Silva, the host of National Geographic's Brain Games, having an existential conversation with a baby.

Catherine Clifford

· 2 min read

Snapchat, Like Facebook, Now Boasts 4 Billion Video Views Every Day

The platform has doubled daily views in just three months. But what does this metric actually mean?

Geoff Weiss

· 2 min read

More People Have a Summer 'Streaming' List Than a Summer Reading List (Infographic)

All over the country, people are curling up with YouTube and Netflix.

Geoff Weiss

· 2 min read

Periscope Says Users Watch 40 Years -- Yes, Years -- of Video Every Day

The video streaming service, owned by Twitter, says it has 10 million registered accounts.

Kia Kokalitcheva

· 2 min read

How YouTube Sensation Casey Neistat Succeeded in Making Ads for People Who Hate Ads

This high school dropout turned viral video maker has worked with big brands such as Nike and Mercedes-Benz to create ads that millennials love.

Catherine Clifford

· 5 min read

Long Considered an Eyesore, Vertical Video Is Now Being Embraced by Mobile Marketers

Snapchat, which helped popularize the format, says that vertical video ads are nine times more likely to be viewed to completion than their horizontal counterparts.

Geoff Weiss

· 3 min read