Periscope Says Users Watch 40 Years -- Yes, Years -- of Video Every Day The video streaming service, owned by Twitter, says it has 10 million registered accounts.

By Kia Kokalitcheva

This story originally appeared on Fortune Magazine

Periscope, the video broadcasting and streaming service Twitter acquired earlier this year, has released some data on its users, including that it now has more than 10 million registered accounts.

According to a blog post by the team on Wednesday, the service hit that milestone on August 2 after only four months of service. Granted, registered accounts is a nebulous metric, only conveying that roughly 10 million people bothered to sign up for an account, without context as to how many are truly using the app on a regular basis.

But to help with some context, Periscope also revealed that it currently has just under 1.9 million daily active users on iOS and Android. That's less than a fifth of its registered accounts, and a far cry from ephemeral messaging app Snapchat's 100 million daily active users, then again, Periscope is only four months old and its daily active user growth chart is up-and-to-the-right.

And apparently the Periscope team is more focused on a different metric: total time watched per day. As of now, its users watch 40 years — yes, years — of video every day. Though Wall Street has a noticeable obsession with user growth (Twitter's had uncomfortable quarterly earnings recently because of its flat numbers), how much time users spend on a service has been growing in importance. Even Snapchat CEO Evan Spiegel recently said that his team internally looks at "hourly active users" as a more accurate proxy of user engagement.

Kia Kokalitcheva is a reporter at Fortune.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Growing a Business

Can't Get an Email Back? These 7 Tips Will Make Sure You Get a Response Every Time

Whether you're trying to get someone to email you back, slide out of the DM void or simply have a real human moment amid all the noise, these tips will get people to actually respond.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Franchise

Thinking About Scaling From a Single Unit to Multi-Unit Ownership? Here's What You Need to Know.

Scaling from a single franchise location to multiple units demands new systems, deeper trust and a shift in how you lead.

Resumes & Interviewing

LoopCV Applies to the Perfect Jobs for You Every Day — and It's Now Less Than $30

Apply for jobs and email recruiters with the click of a button.

Business News

Barbara Corcoran Did 'Crazy Things' to Retain Employees, From Hot Air Balloon Rides to a Free Bentley: 'We Had No Turnover'

Corcoran sold her brokerage firm, The Corcoran Group, for close to $70 million in 2001.