Packaging
More Posts on Packaging
Trader Joe's is Renaming International Products After Petition Calls Out Racist Branding
The packaging in question features names like 'Trader Ming's,' 'Arabian Joe's,' and 'Trader José,' among others.
How Changing Its Packaging Helped This Company Find Sweet Success
A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
These 5 Clever Packaging Ideas Will Inspire You
With a little investment, you can make every purchase more memorable. Here's what five companies did to customize their containers.
Budweiser's Patriotic Packaging Reaches a Whole New Level
This summer Budweiser is debuting a new seasonal packaging that screams 'Merica. Literally.
How This Small Company Uses Big Data to Succeed
Meet one of the companies on the Entrepreneur360 Index that fits in the 'data champions' category.
The Many Factors to Consider When Deciding the Best Packaging for Your Food Product
Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Remembering Gary Dahl, the Marketing Magician Who Made Millions Selling Pet Rocks
'You might say we've packaged a sense of humor,' Dahl has said of his infamous brainchild.
6 Ways to Fulfill Your Crowdfunding Promises
While handling the back side of a campaign might not be as thrilling as dealing with the fund-raising part, these activities play a vital function in getting a fledgling business off the ground.
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
6 Attention-Grabbing Direct Mail Designs
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Consumers Fed Up With Canned Soup?
With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.