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More Posts on Packaging
The packaging in question features names like 'Trader Ming's,' 'Arabian Joe's,' and 'Trader José,' among others.
A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
This summer Budweiser is debuting a new seasonal packaging that screams 'Merica. Literally.
Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
'You might say we've packaged a sense of humor,' Dahl has said of his infamous brainchild.
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.