Packaging
News and Articles About Packaging
Budweiser
Budweiser's Patriotic Packaging Reaches a Whole New Level
This summer Budweiser is debuting a new seasonal packaging that screams 'Merica. Literally.
Entrepreneur360 ![Entrepreneur Staff]()
How This Small Company Uses Big Data to Succeed
Meet one of the companies on the Entrepreneur360 Index that fits in the 'data champions' category.
Weekly Tips Roundup ![Tanya Benedicto Klich]()
How to Sell Experience: Tips from John Sculley, Dylan Lauren and Jon Taffer
Whether you're selling tech, a menu entree or gummy bears, it's how you make your customers feel that shapes your brand.
You've Arrived ![Tanya Benedicto Klich]()
Dylan Lauren on Making Candy Glamorous
The founder of Dylan's Candy Bar explains why building an experience is key to forging a luxe lifestyle brand.
Marketing Bootcamp ![Anand Srinivasan]()
The Many Factors to Consider When Deciding the Best Packaging for Your Food Product
Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Obituaries ![Geoff Weiss]()
Remembering Gary Dahl, the Marketing Magician Who Made Millions Selling Pet Rocks
'You might say we've packaged a sense of humor,' Dahl has said of his infamous brainchild.
Crowdfunding ![Andrew Thomas]()
6 Ways to Fulfill Your Crowdfunding Promises
While handling the back side of a campaign might not be as thrilling as dealing with the fund-raising part, these activities play a vital function in getting a fledgling business off the ground.
Marketing Bootcamp ![Kate Taylor]()
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Marketing Bootcamp ![Craig Simpson]()
6 Attention-Grabbing Direct Mail Designs
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Technology ![Geoff Weiss]()
Consumers Fed Up With Canned Soup?
With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.
Marketing Bootcamp
Branding Firm Wows With Fresh Package Designs
The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
Marketing Bootcamp ![Debra Kaye]()
How to Sell a Product: 5 Ways to Sell Itself
With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Marketing Bootcamp
Are Color Trends Important in Product Design?
Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.