Entrepreneurs
Are We Really Saving the Planet with ‘Organic Cotton’ T‑Shirts Still Smothered in Plastic?
The current system is designed for convenience, not conscience.
By Vishal Vivek
Packaging
Building a Business
After Doing the Corporate Grind for 17 Years, This Entrepreneur Quit and Started Her Own Business. Here’s How Alibaba.com Became Her Partner in Success.
Jennifer Kennedy, founder of HoneyBug, explains how she packaged up her dream business.
Sustainability
Going Green Can Save You Money and Attract Top Talent — 3 Essential Ways to Become More Eco-Friendly
I've always believed sustainability is all about finding solutions with a meaningful long-term impact and how we can work together towards a better tomorrow. Here are three essential ways your SMB can integrate sustainability throughout the business.
By Eric Yu
Sustainability
Your Fast-Food Burger May Soon Come Wrapped in Seaweed
An Australian University and a German manufacturer are developing sustainable packaging made from seaweed.
Marketing
How to Leverage QR Technology to Maximize Marketing Impact
QR technology has seen a dramatic rise in recent years. Learn how brands can leverage QR codes and the public's comfort with the technology to take their brand to the next level and drive sales.
By Josh Bowden
Business Branding
3 Pillars to Reimagine Your Brand’s Packaging for the Next Generation
Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here's how to help leverage the power of packaging to speak to an evolving consumer audience.
By Josh Bowden
Sustainability
5 Ways to Transform Your Business into a Sustainable One
Building a sustainable business means more than getting everyone to recycle. It's about establishing new business strategies and team mindset.
Business News
Trader Joe’s is Renaming International Products After Petition Calls Out Racist Branding
The packaging in question features names like 'Trader Ming's,' 'Arabian Joe's,' and 'Trader José,' among others.
By Irene Jiang
Business News
Why Franchisors Should Switch To Plant-Based Packaging
Enhancing the Brand in Fierce Competition
Marketing
How Changing Its Packaging Helped This Company Find Sweet Success
A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
By Jason Feifer
Building a Business
These 5 Clever Packaging Ideas Will Inspire You
With a little investment, you can make every purchase more memorable. Here's what five companies did to customize their containers.
Building a Business
Budweiser’s Patriotic Packaging Reaches a Whole New Level
This summer Budweiser is debuting a new seasonal packaging that screams 'Merica. Literally.
Building a Business
How This Small Company Uses Big Data to Succeed
Meet one of the companies on the Entrepreneur360 Index that fits in the 'data champions' category.
Marketing
The Many Factors to Consider When Deciding the Best Packaging for Your Food Product
Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Thought Leaders
Remembering Gary Dahl, the Marketing Magician Who Made Millions Selling Pet Rocks
'You might say we've packaged a sense of humor,' Dahl has said of his infamous brainchild.
By Geoff Weiss
Building a Business
6 Ways to Fulfill Your Crowdfunding Promises
While handling the back side of a campaign might not be as thrilling as dealing with the fund-raising part, these activities play a vital function in getting a fledgling business off the ground.
Marketing
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
By Kate Taylor
Marketing
6 Attention-Grabbing Direct Mail Designs
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Building a Business
Consumers Fed Up With Canned Soup?
With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.
By Geoff Weiss
Building a Business
Branding Firm Wows With Fresh Package Designs
The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
By Andrew Gibbs
Marketing
How to Sell a Product: 5 Ways to Sell Itself
With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
By Debra Kaye
Marketing
Are Color Trends Important in Product Design?
Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
Building a Business
Solving Problems With Your Partner and 4 More Business Tips From the Week
From managing your co-founder to using the Coke bottle as packaging inspiration, here's a look at this week's best business advice.
Marketing
Why You Should Care About Design
The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
Sustainability
3 Things You May Not Know About Sustainable Packaging, But Should
When it comes to product packaging, making eco-friendly decision are not as cut and dry as many entrepreneurs may think. Here's what you need to know to make the best decision for your business.
By Jane Porter
Building a Business
How to Beat the Shipping Price Hikes (Infographic)
The U.S. Postal Service, UPS and FedEx have all raised their shipping rates. This handy reference can help you find the best deal.