Packaging
Marketing
How Changing Its Packaging Helped This Company Find Sweet Success
A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
More From This Topic
You've Arrived
Dylan Lauren on Making Candy Glamorous
The founder of Dylan's Candy Bar explains why building an experience is key to forging a luxe lifestyle brand.
Product Packaging
The Many Factors to Consider When Deciding the Best Packaging for Your Food Product
Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Obituaries
Remembering Gary Dahl, the Marketing Magician Who Made Millions Selling Pet Rocks
'You might say we've packaged a sense of humor,' Dahl has said of his infamous brainchild.
Crowdfunding
6 Ways to Fulfill Your Crowdfunding Promises
While handling the back side of a campaign might not be as thrilling as dealing with the fund-raising part, these activities play a vital function in getting a fledgling business off the ground.
Packaging
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Direct Mail
6 Attention-Grabbing Direct Mail Designs
When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Technology
Consumers Fed Up With Canned Soup?
With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.
Marketing
Branding Firm Wows With Fresh Package Designs
The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
How To
How to Sell a Product: 5 Ways to Sell Itself
With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
