Packaging

Rebranding

Trader Joe's is Renaming International Products After Petition Calls Out Racist Branding

The packaging in question features names like 'Trader Ming's,' 'Arabian Joe's,' and 'Trader José,' among others.

How Changing Its Packaging Helped This Company Find Sweet Success

A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.

These 5 Clever Packaging Ideas Will Inspire You

With a little investment, you can make every purchase more memorable. Here's what five companies did to customize their containers.

Budweiser's Patriotic Packaging Reaches a Whole New Level

This summer Budweiser is debuting a new seasonal packaging that screams 'Merica. Literally.

How This Small Company Uses Big Data to Succeed

Meet one of the companies on the Entrepreneur360 Index that fits in the 'data champions' category.

More From This Topic

Product Packaging

The Many Factors to Consider When Deciding the Best Packaging for Your Food Product

Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Obituaries

Remembering Gary Dahl, the Marketing Magician Who Made Millions Selling Pet Rocks

'You might say we've packaged a sense of humor,' Dahl has said of his infamous brainchild.
Crowdfunding

6 Ways to Fulfill Your Crowdfunding Promises

While handling the back side of a campaign might not be as thrilling as dealing with the fund-raising part, these activities play a vital function in getting a fledgling business off the ground.
Business Unusual

A Candy Emporium for Adults

Because grown-ups need the occasional sugar fix, too.
Packaging

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Direct Mail

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Technology

Consumers Fed Up With Canned Soup?

With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.
Marketing

Branding Firm Wows With Fresh Package Designs

The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
How To

How to Sell a Product: 5 Ways to Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Marketing

Are Color Trends Important in Product Design?

Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.