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Entrepreneur360

How This Small Company Uses Big Data to Succeed

Meet one of the companies on the Entrepreneur360 Index that fits in the 'data champions' category.
Weekly Tips Roundup

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Dylan Lauren on Making Candy Glamorous

The founder of Dylan's Candy Bar explains why building an experience is key to forging a luxe lifestyle brand.
Product Packaging

The Many Factors to Consider When Deciding the Best Packaging for Your Food Product

Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Obituaries

Remembering Gary Dahl, the Marketing Magician Who Made Millions Selling Pet Rocks

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Crowdfunding

6 Ways to Fulfill Your Crowdfunding Promises

While handling the back side of a campaign might not be as thrilling as dealing with the fund-raising part, these activities play a vital function in getting a fledgling business off the ground.
Business Unusual

A Candy Emporium for Adults

Because grown-ups need the occasional sugar fix, too.
Packaging

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Direct Mail

6 Attention-Grabbing Direct Mail Designs

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Technology

Consumers Fed Up With Canned Soup?

With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.
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