Packaging

These 5 Clever Packaging Ideas Will Inspire You

With a little investment, you can make every purchase more memorable. Here's what five companies did to customize their containers.

Lambeth Hochwald

· 2 min read

Budweiser's Patriotic Packaging Reaches a Whole New Level

This summer Budweiser is debuting a new seasonal packaging that screams 'Merica. Literally.

Michal Addady

· 2 min read

How This Small Company Uses Big Data to Succeed

Meet one of the companies on the Entrepreneur360 Index that fits in the 'data champions' category.

Entrepreneur Staff

· 2 min read

The Many Factors to Consider When Deciding the Best Packaging for Your Food Product

Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.

Anand Srinivasan

· 5 min read

Remembering Gary Dahl, the Marketing Magician Who Made Millions Selling Pet Rocks

'You might say we've packaged a sense of humor,' Dahl has said of his infamous brainchild.

Geoff Weiss

· 2 min read

6 Ways to Fulfill Your Crowdfunding Promises

While handling the back side of a campaign might not be as thrilling as dealing with the fund-raising part, these activities play a vital function in getting a fledgling business off the ground.

Andrew Thomas

· 4 min read

A Candy Emporium for Adults

Because grown-ups need the occasional sugar fix, too.

Margaret Littman

· 5 min read

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.

Kate Taylor

· 2 min read

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.

Craig Simpson

· 5 min read

Consumers Fed Up With Canned Soup?

With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.

Geoff Weiss

· 2 min read

Branding Firm Wows With Fresh Package Designs

The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.

Andrew Gibbs

· 1 min read

How to Sell a Product: 5 Ways to Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.

Debra Kaye

· 3 min read