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More Posts on Packaging
Trader Joe's is Renaming International Products After Petition Calls Out Racist Branding
The packaging in question features names like 'Trader Ming's,' 'Arabian Joe's,' and 'Trader José,' among others.
How Changing Its Packaging Helped This Company Find Sweet Success
A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
Budweiser's Patriotic Packaging Reaches a Whole New Level
This summer Budweiser is debuting a new seasonal packaging that screams 'Merica. Literally.
The Many Factors to Consider When Deciding the Best Packaging for Your Food Product
Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Remembering Gary Dahl, the Marketing Magician Who Made Millions Selling Pet Rocks
'You might say we've packaged a sense of humor,' Dahl has said of his infamous brainchild.
Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.