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Packaging

More From This Topic

These 5 Clever Packaging Ideas Will Inspire You
Packaging

These 5 Clever Packaging Ideas Will Inspire You

With a little investment, you can make every purchase more memorable. Here's what five companies did to customize their containers.
Lambeth Hochwald | 2 min read
Budweiser's Patriotic Packaging Reaches a Whole New Level
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Budweiser's Patriotic Packaging Reaches a Whole New Level

This summer Budweiser is debuting a new seasonal packaging that screams 'Merica. Literally.
Michal Addady | 2 min read
How This Small Company Uses Big Data to Succeed
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How This Small Company Uses Big Data to Succeed

Meet one of the companies on the Entrepreneur360 Index that fits in the 'data champions' category.
Entrepreneur Staff | 2 min read
How to Sell Experience: Tips from John Sculley, Dylan Lauren and Jon Taffer
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How to Sell Experience: Tips from John Sculley, Dylan Lauren and Jon Taffer

Whether you're selling tech, a menu entree or gummy bears, it's how you make your customers feel that shapes your brand.
Tanya Benedicto Klich | 3 min read
Dylan Lauren on Making Candy Glamorous
You've Arrived

Dylan Lauren on Making Candy Glamorous

The founder of Dylan's Candy Bar explains why building an experience is key to forging a luxe lifestyle brand.
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The Many Factors to Consider When Deciding the Best Packaging for Your Food Product
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The Many Factors to Consider When Deciding the Best Packaging for Your Food Product

Package design is a powerful factor in consumer buying decisions but food safety and materials cost are big considerations.
Anand Srinivasan | 5 min read
Remembering Gary Dahl, the Marketing Magician Who Made Millions Selling Pet Rocks
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Remembering Gary Dahl, the Marketing Magician Who Made Millions Selling Pet Rocks

'You might say we've packaged a sense of humor,' Dahl has said of his infamous brainchild.
Geoff Weiss | 2 min read
6 Ways to Fulfill Your Crowdfunding Promises
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6 Ways to Fulfill Your Crowdfunding Promises

While handling the back side of a campaign might not be as thrilling as dealing with the fund-raising part, these activities play a vital function in getting a fledgling business off the ground.
Andrew Thomas | 4 min read
A Candy Emporium for Adults
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A Candy Emporium for Adults

Because grown-ups need the occasional sugar fix, too.
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Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?
Packaging

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Kate Taylor | 2 min read