Packaging

Crowdfunding

6 Ways to Fulfill Your Crowdfunding Promises

While handling the back side of a campaign might not be as thrilling as dealing with the fund-raising part, these activities play a vital function in getting a fledgling business off the ground.
Business Unusual

A Candy Emporium for Adults

Because grown-ups need the occasional sugar fix, too.
Packaging

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
Direct Mail

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
Technology

Consumers Fed Up With Canned Soup?

With global soup sales declining steadily over the past half of a decade, a new study indicates that an iconic packaging format may be to blame.
Marketing

Branding Firm Wows With Fresh Package Designs

The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
How To

How to Sell a Product: 5 Ways to Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Marketing

Are Color Trends Important in Product Design?

Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
Entrepreneurs

Solving Problems With Your Partner and 4 More Business Tips From the Week

From managing your co-founder to using the Coke bottle as packaging inspiration, here's a look at this week's best business advice.
Marketing

Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
Growth Strategies

3 Things You May Not Know About Sustainable Packaging, But Should

When it comes to product packaging, making eco-friendly decision are not as cut and dry as many entrepreneurs may think. Here's what you need to know to make the best decision for your business.
Growth Strategies

How to Beat the Shipping Price Hikes (Infographic)

The U.S. Postal Service, UPS and FedEx have all raised their shipping rates. This handy reference can help you find the best deal.
Growth Strategies

3 Ways to Optimize Packaging to Protect Your Products

A look at how to best protect your products so they arrive at your customer's door intact, without going overboard and wasting money and materials.
Small Business Heroes

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
Small Business Heroes

5 Creative Packaging Ideas to Delight Your Customers

You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.