Personalization

News and Articles About Personalization

5 Low-Cost Ways to Personalize When You're Bootstrapping Content
Marketing Bootcamp

5 Low-Cost Ways to Personalize When You're Bootstrapping Content

Content personalization may be an advanced marketing strategy, but there are plenty of affordable ways to do it.
Aaron Agius
Marketing In the Era of Consumer-Led Change
Marketing Bootcamp

Marketing In the Era of Consumer-Led Change

The speed and sweep of social movements in the age of social media offer many lessons for marketers.
Suresh Vittal
Doing Things That Don't Scale Shows Your Effort and Personal Touch
Entrepreneur Network

Doing Things That Don't Scale Shows Your Effort and Personal Touch

John T. Meyer of web-design company Lemonly explains why you should routinely do nice things like sending your clients thank-you notes.
Entrepreneur Network
The One Thing Historical Big Data Can't Tell You
Marketing Bootcamp

The One Thing Historical Big Data Can't Tell You

Here are the two most important factors that historical big data can't help you with and exactly how to fix them.
Aaron Orendorff
4 Ways to Tailor Your Marketing to Each Customer
Marketing Bootcamp

4 Ways to Tailor Your Marketing to Each Customer

Few marketers take full advantage of available customer data to individualize their advertising and marketing.
Pratik Dholakiya
Leave the Ticket System at the DMV. Support Your Customers Through Conversations.
Customer Service

Leave the Ticket System at the DMV. Support Your Customers Through Conversations.

Here are 16 reasons why you need to stop supporting your customers using tickets and start acting like a human being.
Ruairi Galavan
Avoid These 4 Business Gift-Giving Faux Pas
Business Gifts

Avoid These 4 Business Gift-Giving Faux Pas

"Don'ts" include gifts for your recipient's kids and encroaching on his or her personal style.
John Ruhlin
7 Ways to Make Your Office a Sanctuary
Office Space

7 Ways to Make Your Office a Sanctuary

Being at work shouldn't be an ordeal.
Jacqueline Whitmore
Personalizing Ads Can Boost Marketing for Small Businesses
Marketing Bootcamp

Personalizing Ads Can Boost Marketing for Small Businesses

Tailoring ads to customers is in the tradition of the local shopkeepers who knew their customers by name.
Andre Bourque
How Understanding Behavioral Psychology Can Help Your Business Blossom
Psychology

How Understanding Behavioral Psychology Can Help Your Business Blossom

Tony Robbins says understanding humanity's six basic needs can be an entrepreneurial game-changer.
John Rampton
5 Remarkable Facts About the Future of Health Care
Health Care

5 Remarkable Facts About the Future of Health Care

'The robot doctor' sounds like the title of a sci-fi movie. But it's just one future trend that entrepreneurs should know about in this changing industry.
Asha Saxena
6 Email Personalization Techniques That Go Beyond a Name
Marketing Bootcamp

6 Email Personalization Techniques That Go Beyond a Name

We are living in the era of personalization. Email marketing is no exception.
What Artisanal Brands Can Teach Us About Using Technology to Humanize Business
Artisanal Manufacturing

What Artisanal Brands Can Teach Us About Using Technology to Humanize Business

In an increasingly automated world of interconnected everything, consumers may turn to customized products that they can emotionally connect with.
Randy Komisar