More Posts on Personalization
How to Balance Marketing Automation and Personalization
For any strategy to be effective, it's important to find a balance.
What McDonald's Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.
Is Your Brand Tailoring Messages or Stalking Consumers?
Personalized marketing is all the rage, but how can you walk the line between creepy and on point? The answer lies in context, input and choosing the right channel.
Smart Brands Won't Generalize When It Comes to Gen Z
The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.
Here's How You Differentiate Yourself in a Crowded Market
If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.
Why Your Approach to A/B Testing Is Costing You Sales
If you're not combining your tests with personalization efforts, you're doing it wrong.
Netflix-Like Recommendations May Be in Store for Workplace Benefits
Employers are competing to attract and retain talent, and some are concluding that one-size-fits-all benefits offerings won't cut it.
Deep Learning and 'Hyper-Personalization' are the Future of Marketing Automation
Taking a look at not only interactions, but intent.
The Email-Marketing Death Spiral Begins When You Think More Is Better
You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.