Personalization

News and Articles About Personalization

Never Say 'Millennials' Again -- They're Not a Single Demographic!
Marketing to Millennials

Never Say 'Millennials' Again -- They're Not a Single Demographic!

It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Erik Huberman
How Keeping a Human Element in Your Hiring Process Sets You Up for Success
Inspiring Your Team

How Keeping a Human Element in Your Hiring Process Sets You Up for Success

Smart companies engage top job candidates by making a personal connection and finding ways to move more quickly on key decisions.
Kes Thygesen
Why Trying to Add Personalization to Websites Has Failed
Websites

Why Trying to Add Personalization to Websites Has Failed

Because businesses have many different types of users who require various types of experiences, 'personalization' is deemed part of the solution to the million-dollar question today.
Liraz Margalit
Top 8 Marketing Trends That Will Define 2017
Marketing Strategies

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
Deep Patel
All Business is Personal -- Especially in Ecommerce
Marketing Strategies

All Business is Personal -- Especially in Ecommerce

Grow your marketing with a focus on retention and value-added experiences built around your community of customers.
Nandini Rathi
5 Low-Cost Ways to Personalize When You're Bootstrapping Content
Internet Marketing

5 Low-Cost Ways to Personalize When You're Bootstrapping Content

Content personalization may be an advanced marketing strategy, but there are plenty of affordable ways to do it.
Aaron Agius
Marketing In the Era of Consumer-Led Change
Marketing

Marketing In the Era of Consumer-Led Change

The speed and sweep of social movements in the age of social media offer many lessons for marketers.
Suresh Vittal
Doing Things That Don't Scale Shows Your Effort and Personal Touch
Entrepreneur Network

Doing Things That Don't Scale Shows Your Effort and Personal Touch

John T. Meyer of web-design company Lemonly explains why you should routinely do nice things like sending your clients thank-you notes.
Entrepreneur Network
The One Thing Historical Big Data Can't Tell You
Big Data

The One Thing Historical Big Data Can't Tell You

Here are the two most important factors that historical big data can't help you with and exactly how to fix them.
Aaron Orendorff
4 Ways to Tailor Your Marketing to Each Customer
Personalization

4 Ways to Tailor Your Marketing to Each Customer

Few marketers take full advantage of available customer data to individualize their advertising and marketing.
Pratik Dholakiya
Leave the Ticket System at the DMV. Support Your Customers Through Conversations.
Customer Service

Leave the Ticket System at the DMV. Support Your Customers Through Conversations.

Here are 16 reasons why you need to stop supporting your customers using tickets and start acting like a human being.
Ruairi Galavan
Avoid These 4 Business Gift-Giving Faux Pas
Business Gifts

Avoid These 4 Business Gift-Giving Faux Pas

"Don'ts" include gifts for your recipient's kids and encroaching on his or her personal style.
John Ruhlin
7 Ways to Make Your Office a Sanctuary
Office Space

7 Ways to Make Your Office a Sanctuary

Being at work shouldn't be an ordeal.
Jacqueline Whitmore