More Posts on Personalization
4 Ways Marketing Automation and Personalization Can Work Together
We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies?
5 Content Marketing Trends You Need to Know for 2020
Use new content marketing tactics to engage customers.
How to Balance Marketing Automation and Personalization
For any strategy to be effective, it's important to find a balance.
What McDonald's Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald's will use it to upsell at the counter.
Smart Brands Won't Generalize When It Comes to Gen Z
The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.
Here's How You Differentiate Yourself in a Crowded Market
If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.
Why Your Approach to A/B Testing Is Costing You Sales
If you're not combining your tests with personalization efforts, you're doing it wrong.
Netflix-Like Recommendations May Be in Store for Workplace Benefits
Employers are competing to attract and retain talent, and some are concluding that one-size-fits-all benefits offerings won't cut it.
Deep Learning and 'Hyper-Personalization' are the Future of Marketing Automation
Taking a look at not only interactions, but intent.
The Email-Marketing Death Spiral Begins When You Think More Is Better
You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.