Personalization

Small Business Heroes

Why Digital Marketers Should Be More Like Personal Shoppers

When you customize the experience to fit the customer, everyone wins.
Entrepreneurs

This Is How You Discern the Person in All That Customer Personalization Data

Bring attribute data, behavioral data and deep engagement data together, all in one place.
Small Business Heroes

3 Ways to Avoid Creepy Marketing Practices and Build Trust With Your Customers

Sometimes, too much personalization in marketing can feel a bit creepy.
Sales Strategies

3 Tweaks That Dramatically Improve Your Sales Funnel

Smoothing and personalizing the customer journey will convert more leads into sales, if you're persistent.
Marketing

Netflix Shows Are Entertaining Enough, But It's the Digital Marketing That's Masterful

Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.
Facebook Messenger

Facebook Messenger's New Tools Are Game-Changing for Marketers

With the release of Customer Chat, brands can take advantage of their websites and acquire new customers for free.
Marketing

4 B2B Marketing Trends You Can't Afford to Miss in 2018

Lack of strategy is the primary reasons why content initiatives fail.
Sales Strategies

The One Strategy That Could More Than Double Your Sales

When you're working toward a massive sale, you can afford to invest time and money in a more personalized approach.
Customer Retention

How to Increase Customer Lifetime Value And Boost Profits

It's cheaper to retain customers than get new ones; use these three strategies and five tactics to keep the ones you have. Your bottom line will thank you.
Social Media

Where Is Social Media Headed in 2018 and Beyond?

Blockchain is poised to disrupt social media as much as it is disrupting currencies and payments.
Entrepreneurs

Crave-Worthy Products Is How You Cut Through the Paradox of Choice

Your customers are bewildered by their options. Deliver unexpected delights to make choosing easy.
Small Business Heroes

This Co-Founder Plants Roots at Colleges, Inspiring Students to Become Farmers

Freight Farms has learned that it has to give its customers the knowledge to succeed without too much individual handholding.
Personalization

2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)

How can a company personalize experiences for customers, even as its customer base continues to grow?
Websites

4 Ways Your Website Should Change Over the Next 5 Years

All businesses need to keep up with modern internet technology if they want to maintain their competitive edge.
Masters of Scale

How I Made $8,600 Per Hour Recording Personalized Voicemails

At my company, I want to keep creating personal experiences even as we scale.