Personalization: Page 3
Smart Brands Won't Generalize When It Comes to Gen Z
The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.
Why is India Riding the Coworking Wave?
We all wonder if coworking as a phenomenon will get the same success in India as in the western world, or is it a fad that will die down with time?
3 Reasons Why Artificial Intelligence Can Revolutionize Education
Advanced technology can provide reliable and precise answers in just a few seconds at any point in time
Here's How You Differentiate Yourself in a Crowded Market
If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.
Why Your Approach to A/B Testing Is Costing You Sales
If you're not combining your tests with personalization efforts, you're doing it wrong.
Netflix-Like Recommendations May Be in Store for Workplace Benefits
Employers are competing to attract and retain talent, and some are concluding that one-size-fits-all benefits offerings won't cut it.
Deep Learning and 'Hyper-Personalization' are the Future of Marketing Automation
Taking a look at not only interactions, but intent.
The Email-Marketing Death Spiral Begins When You Think More Is Better
You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
Trends that will Shape India's E-commerce in 2020
As per statistics, e-traffic through mobiles will be 6 billion by 2020 and this is the future of the market
Personalization and Privacy in a GDPR World
Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust.
Why a 'Personal' Customer Experience Is Critical to Your Business' Success
Personalization? Customers don't fear it; they expect it. Just be sure to be transparent about how you use their data.
Why Digital Marketers Should Be More Like Personal Shoppers
When you customize the experience to fit the customer, everyone wins.
This Is How You Discern the Person in All That Customer Personalization Data
Bring attribute data, behavioral data and deep engagement data together, all in one place.
3 Ways to Avoid Creepy Marketing Practices and Build Trust With Your Customers
Sometimes, too much personalization in marketing can feel a bit creepy.
3 Tweaks That Dramatically Improve Your Sales Funnel
Smoothing and personalizing the customer journey will convert more leads into sales, if you're persistent.