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Personalization

Technology

The 2 Ways Technology Will Revolutionize Offline Industries

Tech companies need to focus on promoting long overdue personalization and increased symmetry for customers.
Marketing to Millennials

Never Say 'Millennials' Again -- They're Not a Single Demographic!

It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Hiring Employees

How Keeping a Human Element in Your Hiring Process Sets You Up for Success

Smart companies engage top job candidates by making a personal connection and finding ways to move more quickly on key decisions.
Websites

Why Trying to Add Personalization to Websites Has Failed

Because businesses have many different types of users who require various types of experiences, 'personalization' is deemed part of the solution to the million-dollar question today.
Small Business Heroes

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
Small Business Heroes

All Business is Personal -- Especially in Ecommerce

Grow your marketing with a focus on retention and value-added experiences built around your community of customers.
Internet Marketing

5 Low-Cost Ways to Personalize When You're Bootstrapping Content

Content personalization may be an advanced marketing strategy, but there are plenty of affordable ways to do it.
Marketing

Marketing In the Era of Consumer-Led Change

The speed and sweep of social movements in the age of social media offer many lessons for marketers.
Big Data

The One Thing Historical Big Data Can't Tell You

Here are the two most important factors that historical big data can't help you with and exactly how to fix them.
Personalization

4 Ways to Tailor Your Marketing to Each Customer

Few marketers take full advantage of available customer data to individualize their advertising and marketing.
Customer Service

Leave the Ticket System at the DMV. Support Your Customers Through Conversations.

Here are 16 reasons why you need to stop supporting your customers using tickets and start acting like a human being.
Business Gifts

Avoid These 4 Business Gift-Giving Faux Pas

"Don'ts" include gifts for your recipient's kids and encroaching on his or her personal style.
Office Space

7 Ways to Make Your Office a Sanctuary

Being at work shouldn't be an ordeal.
National Small Business Week

Personalizing Ads Can Boost Marketing for Small Businesses

Tailoring ads to customers is in the tradition of the local shopkeepers who knew their customers by name.