Thought Leaders
95% of AI Pilots Fail — Here’s How to Make Yours the 5% That Doesn’t
In PR, AI accelerates execution but can't replace strategy or an authentic human voice.
By Cara Sloman
PR tool
Building a Business
The Best Way to Distribute Your Press Releases — PR Firm or Cheap Wire Service?
A press release is a press release, right? Wrong. For this critical asset that announces something vital about you or your business, you should know the differences between going the professional route and taking a lower-cost but usually less effective approach.
Building a Business
What ROI Should Really Look Like for Your Company’s Public Relations Campaigns
Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news.
Business Operations & Logistics
We Live in a ‘Right Now’ World — But Good Things Take Time. Here’s How to Explain Long Lead Times to Your Clients.
We've all gotten so accustomed to immediate results that anything but can seem like a flop, especially in service industries like PR. Here's why pursuing long lead times is just as important as short-term ones.
Brick & Mortar
How PR Can Build Trust and Credibility for Real Estate Brands
Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands.
By Jessica Wong
Tech
Why AI-Forward Communication is the Future of Public Relations
Embracing AIFC is not merely an option for PR professionals — it is imperative for those seeking to lead in an increasingly complex and dynamic media landscape.
By Sarah Evans
Marketing
4 Trends That Are Defining the New Era of PR
PR agencies that embrace these four changes will lead the way in the future.
By Sarah Evans
Business Operations & Logistics
Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient
The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.
Business Operations & Logistics
The 5 Essential Elements of a PR Pitch That Will Land
Is there anything new to say about how to write a successful pitch? Maybe not. But this veteran PR pro has a handful of tactics she routinely employs to get client results.
Business Operations & Logistics
4 Reasons Your PR Campaign Isn’t Driving Sales — and How to Fix Them
Media coverage can be lucrative, but you need to employ the right strategies.
By Kelsey Kloss
Business Operations & Logistics
Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps
With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?
Business Operations & Logistics
How AI Can Augment Human Creativity with Efficiency
Generative AI platforms are revolutionizing the PR industry by automating the job's most tedious tasks, allowing PR professionals to work more efficiently and effectively. And as long as it's supervised by humans, AI implementation can lead to more compelling PR campaigns, with AI performing the majority of the work and humans adding the final touches to achieve the most optimal results.
By Zach Cutler
Business Operations & Logistics
How Public Relations Builds Trust and Credibility for Your Startup
Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business
Marketing
Why Local Media is the Secret to Getting Free PR
The most important thing your company can do is reach out to local media in the city you're attending.
By Sarah Evans