PR tool

Real Estate

How PR Can Build Trust and Credibility for Real Estate Brands

Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands.

Small Business Guide

Why AI-Forward Communication is the Future of Public Relations

Embracing AIFC is not merely an option for PR professionals — it is imperative for those seeking to lead in an increasingly complex and dynamic media landscape.

Marketing

4 Trends That Are Defining the New Era of PR

PR agencies that embrace these four changes will lead the way in the future.

Operations & Logistics

Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient

The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.

Operations & Logistics

The 5 Essential Elements of a PR Pitch That Will Land

Is there anything new to say about how to write a successful pitch? Maybe not. But this veteran PR pro has a handful of tactics she routinely employs to get client results.

Operations & Logistics

4 Reasons Your PR Campaign Isn't Driving Sales — and How to Fix Them

Media coverage can be lucrative, but you need to employ the right strategies.

Branding

How PR and SEO Can Converge to Supercharge Your Online Exposure

Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.

Operations & Logistics

Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps

With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?

Operations & Logistics

How AI Can Augment Human Creativity with Efficiency

Generative AI platforms are revolutionizing the PR industry by automating the job's most tedious tasks, allowing PR professionals to work more efficiently and effectively. And as long as it's supervised by humans, AI implementation can lead to more compelling PR campaigns, with AI performing the majority of the work and humans adding the final touches to achieve the most optimal results.

Operations & Logistics

How Public Relations Builds Trust and Credibility for Your Startup

Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business

Marketing

Why Local Media is the Secret to Getting Free PR

The most important thing your company can do is reach out to local media in the city you're attending.