PR tool
Why AI-Forward Communication is the Future of Public Relations
Embracing AIFC is not merely an option for PR professionals — it is imperative for those seeking to lead in an increasingly complex and dynamic media landscape.
4 Trends That Are Defining the New Era of PR
PR agencies that embrace these four changes will lead the way in the future.
Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient
The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.
The 5 Essential Elements of a PR Pitch That Will Land
Is there anything new to say about how to write a successful pitch? Maybe not. But this veteran PR pro has a handful of tactics she routinely employs to get client results.
4 Reasons Your PR Campaign Isn't Driving Sales — and How to Fix Them
Media coverage can be lucrative, but you need to employ the right strategies.
How PR and SEO Can Converge to Supercharge Your Online Exposure
Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies.
Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps
With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?
How AI Can Augment Human Creativity with Efficiency
Generative AI platforms are revolutionizing the PR industry by automating the job's most tedious tasks, allowing PR professionals to work more efficiently and effectively. And as long as it's supervised by humans, AI implementation can lead to more compelling PR campaigns, with AI performing the majority of the work and humans adding the final touches to achieve the most optimal results.
How Public Relations Builds Trust and Credibility for Your Startup
Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business
Why Local Media is the Secret to Getting Free PR
The most important thing your company can do is reach out to local media in the city you're attending.