Product Testing

A conversation with Will Herman and Rajat Bhargava, authors of 'The Startup Playbook.'

When 40 percent of software developers are too hurried to test apps, it's easy to see why so many make bad first impressions.

Instead of looking outward to identify problems to solve and markets to serve, entrepreneurs should focus on their own frustrations. The unique solutions they come up with will have a natural market filled with customers just like them.

Whether it's your email subject line or a new hire, the only way to know for sure if something is going to work is to test it.

To be successful, be succinct.

Get oriented to the task before putting pen to paper through self-assessment, audience targeting and relentless testing. Just like any other product.

When your gut tells you that you're on the right path, stand your ground. That's a strategy that pays off.

Its exploits were the subject of a book and made into into a film, but what secrets does the team's journey hold for founders and entrepreneurs?

Give yourself time to fully explore your idea and your audience.

Time to get creative.

Let simplicity reign. Very complicated products can confuse customers and kill sales.

Before creating your process for testing your business or app idea, you need to know what mistakes to avoid.

If you don't validate your business idea with potential customers, you can't know if you're really offering them what they want or need.

Is your brilliant startup idea really that brilliant? Test it, and find out for sure.

Brogan BamBrogan, a former SpaceX engineer who co-founded Hyperloop One, called the test a major milestone.

Go Cubes are soft, square gummies made with condensed cold-brewed coffee. But are they as tasty and potent as the fresh stuff?

Tips for mastering the tricky first step of turning your idea into a viable business.

Building an Internet business is a long, slow process but getting started doesn't have to be.

More than 40 percent of startups fail simply because nobody in the real world was interested in buying what the founder thought was a good idea.

There are so many surprises that could kill your startup that it's a shame to fail making obvious mistakes.

Australia is succeeding with a 'very un-McDonald's' approach to fast food.