Product Testing

Science & Technology

Use This Innovation Philosophy to Build a Better Product Every Time

It's a strategic approach that increases value for both users and businesses.

Starting a Business

5 Tips for Solidifying MVP, and Why It's the Most Important Aspect of Building a Startup

How testing ideas strategically through a minimum viable product will save you money, time and stress.

Thought Leaders

5 Goals New Product Prototype Development Will Help You Achieve

To successfully launch a new product, you need to pay special attention to product development and manufacturing. Here's what prototyping teaches about making the best product possible.

Business News

Instagram Offers Access to DM's on the Web

The social network is rolling out desktop direct messaging to a 'small percentage' of users worldwide

Starting a Business

How Rapid 'Testing and Learning' During Product Development Saves Time and Money

Investing money and design work is all very well. But what do your (potential) customers think? That's what really counts.

Starting a Business

Validate Your Startup Idea by Doing the Things That Don't Scale

Scaling happens when you roll up your sleeves and get hands-on with solving real problems and selling quickly before hiring in response to demand.

Business Ideas

How to Test a Business Idea Without Spending a Fortune

Use landing pages to validate demand and build a pre-marketing list.

Growing a Business

Why Startup Founders Must Go Slow to Go Fast

A conversation with Will Herman and Rajat Bhargava, authors of 'The Startup Playbook.'

Devices

Want Your App to Fail? If You Ignore These 3 Keys to Testing, Failure Is a Safe Bet.

When 40 percent of software developers are too hurried to test apps, it's easy to see why so many make bad first impressions.

Starting a Business

Don't Go Looking for Problems: Curing Your Own Pain Points Is a Good Way to Develop a New Product

Instead of looking outward to identify problems to solve and markets to serve, entrepreneurs should focus on their own frustrations. The unique solutions they come up with will have a natural market filled with customers just like them.

Leadership

Are You on the Right Track? Test, Test and Test Some More.

Whether it's your email subject line or a new hire, the only way to know for sure if something is going to work is to test it.

Fundraising

Get To The Point! What Does Your Business Do?

To be successful, be succinct.

Leadership

Writing Your First Book Is the First Big Step to Build Your Personal Brand

Get oriented to the task before putting pen to paper through self-assessment, audience targeting and relentless testing. Just like any other product.

Growing a Business

Don't Always Go With the 'Experts,' Because Sometimes the Experts Are Wrong

When your gut tells you that you're on the right path, stand your ground. That's a strategy that pays off.

Starting a Business

The MIT Blackjack Team: An Effective Startup Model

Its exploits were the subject of a book and made into into a film, but what secrets does the team's journey hold for founders and entrepreneurs?