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Product Testing

Product Testing

How Rapid 'Testing and Learning' During Product Development Saves Time and Money

Investing money and design work is all very well. But what do your (potential) customers think? That's what really counts.

Validate Your Startup Idea by Doing the Things That Don't Scale

Scaling happens when you roll up your sleeves and get hands-on with solving real problems and selling quickly before hiring in response to demand.

How to Test a Business Idea Without Spending a Fortune

Use landing pages to validate demand and build a pre-marketing list.

Why Startup Founders Must Go Slow to Go Fast

A conversation with Will Herman and Rajat Bhargava, authors of 'The Startup Playbook.'

Want Your App to Fail? If You Ignore These 3 Keys to Testing, Failure Is a Safe Bet.

When 40 percent of software developers are too hurried to test apps, it's easy to see why so many make bad first impressions.

More From This Topic

Solving Problems

Don't Go Looking for Problems: Curing Your Own Pain Points Is a Good Way to Develop a New Product

Instead of looking outward to identify problems to solve and markets to serve, entrepreneurs should focus on their own frustrations. The unique solutions they come up with will have a natural market filled with customers just like them.
Product Testing

Are You on the Right Track? Test, Test and Test Some More.

Whether it's your email subject line or a new hire, the only way to know for sure if something is going to work is to test it.
Writing a Book

Writing Your First Book Is the First Big Step to Build Your Personal Brand

Get oriented to the task before putting pen to paper through self-assessment, audience targeting and relentless testing. Just like any other product.
self-confidence

Don't Always Go With the 'Experts,' Because Sometimes the Experts Are Wrong

When your gut tells you that you're on the right path, stand your ground. That's a strategy that pays off.
Lean Startups

The MIT Blackjack Team: An Effective Startup Model

Its exploits were the subject of a book and made into into a film, but what secrets does the team's journey hold for founders and entrepreneurs?
Crowdfunding

How to Launch a Successful Crowdfunding Project

Give yourself time to fully explore your idea and your audience.
Product Development

3 Tips to Declutter Your Product Offerings

Let simplicity reign. Very complicated products can confuse customers and kill sales.
The Grind

Starting Up Wrong: 6 Product Testing Mistakes You Need to Avoid

Before creating your process for testing your business or app idea, you need to know what mistakes to avoid.