Product Testing

News and Articles About Product Testing

Test These 3 Feedback Strategies Before You Launch Your Startup
Customer Experience

Test These 3 Feedback Strategies Before You Launch Your Startup

If you don't validate your business idea with potential customers, you can't know if you're really offering them what they want or need.
Iman Jalali
4 Ways to Decide Whether You Should Pursue Your Startup Idea
Startups

4 Ways to Decide Whether You Should Pursue Your Startup Idea

Is your brilliant startup idea really that brilliant? Test it, and find out for sure.
Yoav Vilner
'Hyperloop' Sled Speeds Through U.S. Desert Via Electromagnets
Hyperloop

'Hyperloop' Sled Speeds Through U.S. Desert Via Electromagnets

Brogan BamBrogan, a former SpaceX engineer who co-founded Hyperloop One, called the test a major milestone.
We Got Buzzed Up With These Caffeinated Gummy Cubes. Here's What We Thought.
Coffee

We Got Buzzed Up With These Caffeinated Gummy Cubes. Here's What We Thought.

Go Cubes are soft, square gummies made with condensed cold-brewed coffee. But are they as tasty and potent as the fresh stuff?
Kim Lachance Shandrow
How to Find Real Customers for Your Startup
Finding Customers

How to Find Real Customers for Your Startup

Tips for mastering the tricky first step of turning your idea into a viable business.
Derek Lidow
How to Get Your Ideas to Market Quickly and Painlessly
Marketing Bootcamp

How to Get Your Ideas to Market Quickly and Painlessly

Building an Internet business is a long, slow process but getting started doesn't have to be.
Daniel DiPiazza
Your MVP Isn't Really Viable Until Your Potential Customers Say So
Product Testing

Your MVP Isn't Really Viable Until Your Potential Customers Say So

More than 40 percent of startups fail simply because nobody in the real world was interested in buying what the founder thought was a good idea.
Anna Johansson
Ready To Launch

There's No Excuse for Making Any of These 7 Fatal Startup Errors

There are so many surprises that could kill your startup that it's a shame to fail making obvious mistakes.
Murray Newlands
Why the Most American Fast-Food Chain Is Using Australia as Its Testing Ground
McDonald's

Why the Most American Fast-Food Chain Is Using Australia as Its Testing Ground

Australia is succeeding with a 'very un-McDonald's' approach to fast food.
Kate Taylor
Google Axes Project Ara Market Test in Puerto Rico, Postpones Debut to 2016
Smartphones

Google Axes Project Ara Market Test in Puerto Rico, Postpones Debut to 2016

Project Ara chalked delays for the modular smartphone up to 'lots of iterations…more than we thought.'
Geoff Weiss
The Biggest, and Most Avoidable, Mistake of New Entrepreneurs
Ready To Launch

The Biggest, and Most Avoidable, Mistake of New Entrepreneurs

Want to make sure your startup succeeds and grows? You had better commit to this one thing.
Sujan Patel
Test and Validate Your Business From Both a Product and Brand Perspective
Marketing Bootcamp

Test and Validate Your Business From Both a Product and Brand Perspective

What is it that you want your product or service to do and how do you want your customers to engage with your brand?
Jim Joseph
Want to Test Your Product Idea? Join the Makers.
Inventing

Want to Test Your Product Idea? Join the Makers.

Bringing your goods to a Maker Faire will grant you a creative audience that will test your designs. This worked wonders for the creator of a rubber band shotgun.
Stephen Key