Public relation
How to Make PR Campaigns Customer-Focused Instead of Company-Focused
The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.
5 PR Tips Any Company Can Use to Get Media Coverage
You went into business to make an impact — here's how to get visibility for your work, so you can benefit more people.
Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient
The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.
4 Reasons Your PR Campaign Isn't Driving Sales — and How to Fix Them
Media coverage can be lucrative, but you need to employ the right strategies.
Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps
With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?
How to Respond When You're the Target of Bad Press
You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.
How to Increase Your Brand's Exposure By Integrating These 2 Tools
Social media excels in direct communications with consumers, while PR builds brand trust and fosters lasting customer loyalty. Together, they form a powerful combination for brand success.
How AI Can Augment Human Creativity with Efficiency
Generative AI platforms are revolutionizing the PR industry by automating the job's most tedious tasks, allowing PR professionals to work more efficiently and effectively. And as long as it's supervised by humans, AI implementation can lead to more compelling PR campaigns, with AI performing the majority of the work and humans adding the final touches to achieve the most optimal results.
I Accidentally Became a Successful Entrepreneur. Here Are 5 Mistakes I Learned to Avoid When Starting a Business
PR is, at its core, storytelling. And the story of my now-thriving solo-owned business has been fraught with as many mistakes as successes, as many fall down the ladder as steps up. It's from my missteps, in fact, that I learned even more than from my triumphs, and this article presents 5 of my biggest blunders on the road to a flourishing small business.
How Public Relations Builds Trust and Credibility for Your Startup
Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business
How to Turn a Crisis into an Opportunity by Managing Negative Publicity
Managing a public relations crisis isn't easy. But a good response plan can make the process a whole lot easier, both on your image and your bottom line.
How to Select the Right PR Partner in Today's Economy
While it may seem complicated, identifying a good PR fit is crucial for your company's longevity.
How to Make the Most of Your Public Relations
By combining PR with branding, content creation, advertising campaigns and social media outreach, companies can generate marketing results and boost their business growth.
7 Ways to Integrate PR Into Your Daily Marketing Activity
Small business owners can integrate low-cost PR techniques into their daily marketing activities.