Public relation

Marketing

6 Marketing Problems Brands Face and How to Solve Them for Success

Wondering which tactics to add to the marketing mix next to reach your brand's sales and marketing goals? Here's what I recommend based on where brands are in their lifecycle.

Science & Technology

3 Metrics That Matter When Measuring the Success of Your PR Campaigns

ROI is always the goal in public relations. But did you know there are ways to measure it quantitatively rather than just assess it qualitatively? Here are some options to consider to automate and calculate the impact of your PR efforts.

Growing a Business

6 Things Every Brand Should Understand About PR

Public relations is an important part of business success, but brands don't always know what they're looking for. Here's what your publicist won't tell you about PR.

Growing a Business

What ROI Should Really Look Like for Your Company's Public Relations Campaigns

Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news.

Marketing

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.

Marketing

5 PR Tips Any Company Can Use to Get Media Coverage

You went into business to make an impact — here's how to get visibility for your work, so you can benefit more people.

Operations & Logistics

Does PR Actually Help Increase Sales? Yes — Just Do It Right and Be Patient

The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success.

Operations & Logistics

4 Reasons Your PR Campaign Isn't Driving Sales — and How to Fix Them

Media coverage can be lucrative, but you need to employ the right strategies.

Operations & Logistics

Pros or Pretenders? How to Choose a Reliable PR Agency in 6 Steps

With a multitude of names vying for clients' attention, how can you be certain that you're selecting a dependable PR contractor?

Operations & Logistics

How to Respond When You're the Target of Bad Press

You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.

Social Media

How to Increase Your Brand's Exposure By Integrating These 2 Tools

Social media excels in direct communications with consumers, while PR builds brand trust and fosters lasting customer loyalty. Together, they form a powerful combination for brand success.

Operations & Logistics

How AI Can Augment Human Creativity with Efficiency

Generative AI platforms are revolutionizing the PR industry by automating the job's most tedious tasks, allowing PR professionals to work more efficiently and effectively. And as long as it's supervised by humans, AI implementation can lead to more compelling PR campaigns, with AI performing the majority of the work and humans adding the final touches to achieve the most optimal results.

Starting a Business

I Accidentally Became a Successful Entrepreneur. Here Are 5 Mistakes I Learned to Avoid When Starting a Business

PR is, at its core, storytelling. And the story of my now-thriving solo-owned business has been fraught with as many mistakes as successes, as many fall down the ladder as steps up. It's from my missteps, in fact, that I learned even more than from my triumphs, and this article presents 5 of my biggest blunders on the road to a flourishing small business.

Operations & Logistics

How Public Relations Builds Trust and Credibility for Your Startup

Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business

Operations & Logistics

How to Turn a Crisis into an Opportunity by Managing Negative Publicity

Managing a public relations crisis isn't easy. But a good response plan can make the process a whole lot easier, both on your image and your bottom line.