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Search Engine Marketing

Your Website Doesn't Need Facebook Ads or SEO on Day 1
Small Business Heroes

Your Website Doesn't Need Facebook Ads or SEO on Day 1

Quality content is what enduringly builds a reputation and grows a readership.
Suhaib Mohammed | 7 min read
PPC vs. SEO: What's Best For Your Business?

PPC vs. SEO: What's Best For Your Business?

Is one option better than the other?
Jason Parks | 3 min read
How to Boost In-Store Holiday Purchases With Paid Search

How to Boost In-Store Holiday Purchases With Paid Search

New research shows the importance of paid search for brick-and-mortar businesses.
Christi Olson | 5 min read
Zero Is the New No. 1 (At Least for Google Ranking)

Zero Is the New No. 1 (At Least for Google Ranking)

Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.
John Lincoln | 5 min read
Capitalize on Back-to-School Shopping With These 3 Marketing Tips

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

If you want to be found ahead of your competitors, you've got some marketing homework to do.
Christi Olson | 5 min read

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Taking 'Focus on Users' Advice Can Kill Your SEO Traffic
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Taking 'Focus on Users' Advice Can Kill Your SEO Traffic

Why it's critical to keep your technical SEO in check when making user experience improvements.
Mike Le | 4 min read
Intelligent Search Drives More Customers to Your Business Than Your Website
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Intelligent Search Drives More Customers to Your Business Than Your Website

Brick-and-mortar-only businesses get 2.7 times as many views on maps, apps, search engines, GPS and social than on their own websites.
Marc Ferrentino | 5 min read
6 Ways to Understand SEO Impacts Sooner
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6 Ways to Understand SEO Impacts Sooner

A consistent SEO effort for 18 months should get you to where you need to be.
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5 Tactics That Haven't Worked For Digital Marketers Until Now
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5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
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SEO 2017: 5 Rock-Solid Strategies to Help You Rank
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SEO 2017: 5 Rock-Solid Strategies to Help You Rank

With more than 200 ranking factors, tackling Google calls for a game plan.
R.L. Adams | 10 min read
How to Lead Website Visitors to Your Best Content
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How to Lead Website Visitors to Your Best Content

For instance: The easier you can make the bots' job, the better they like you.
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The Beginner's Guide to Launching a Mobile SEO Campaign
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The Beginner's Guide to Launching a Mobile SEO Campaign

You'll have to play by new rules to target voice search, lightning-fast page speeds and mobile-friendly content.
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Is it Valid to Offer SEO Without Result Estimates?
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Is it Valid to Offer SEO Without Result Estimates?

What to look for from your digital marketing agency when creating a SEO growth plan.
Mike Le | 5 min read
7 Reasons You Should Stop Managing Your SEO and Hire a Pro
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7 Reasons You Should Stop Managing Your SEO and Hire a Pro

SEO is important and you're smart enough to know what you don't know.
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How to Save Your PPC Budget by Using Negative Keywords
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How to Save Your PPC Budget by Using Negative Keywords

Bidding on the best keywords is only half the battle. 'Negative' keywords are just as important.
Brian Hughes | 5 min read