Search Engine Marketing

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.

With more than 200 ranking factors, tackling Google calls for a game plan.

For instance: The easier you can make the bots' job, the better they like you.

You'll have to play by new rules to target voice search, lightning-fast page speeds and mobile-friendly content.

What to look for from your digital marketing agency when creating a SEO growth plan.

SEO is important and you're smart enough to know what you don't know.

All you know is that you want your website at the top of online consumer searches. Working with, and understanding, your SEO consultant, will help you get there.

Sure, you can hire out your SEO work. But why spend so much of your hard-earned money?

Search engine marketing turns data into gold for you and your company.

From having an influencer create content to getting your website mobile-ready, there's lots to do if you want to improve your search engine optimization in the New Year.

SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign.

Fueled by GPS data, the all-seeing Internet giant is showing consumers the not-so-best times to visit your establishment.

The web giant's latest initiative provides online and in-person assistance to help small business owners throughout the U.S. list their companies on Google Search, Google Maps and Google+.

A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.

Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.

While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.

The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?

Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.

Want to get the word out about your YouTube videos? Review these quick tips.

To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.