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Search Engine Marketing

SEO

6 Essential SEO Strategies to Incorporate in 2016

From having an influencer create content to getting your website mobile-ready, there's lots to do if you want to improve your search engine optimization in the New Year.
SEO

4 Key Things Entrepreneurs Should Know Before Planning a SEO Budget

SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign.
Google

Google Can Now Tell People When Your Business Is Too Busy to Visit

Fueled by GPS data, the all-seeing Internet giant is showing consumers the not-so-best times to visit your establishment.
Google

Google Launches Program to Help Small Businesses Become More Visible

The web giant's latest initiative provides online and in-person assistance to help small business owners throughout the U.S. list their companies on Google Search, Google Maps and Google+.
SEO

6 Things Innovative Search Engine Marketers are Doing Right Now

A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.
Content

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
Lead Generation

The New Rules of Lead Generation Resemble the Old Rules, Somewhat

Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
SEO Tips

Ditch the Spam: Creating an 'Ethical' SEO Strategy

While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
Marketing

Yahoo's New 'Gemini' Tool Ties Mobile Ads and Native Search Together

The tech giant makes a noteworthy move in the mobile market, but is it enough to put it on par with Facebook and Twitter?
Marketing

Why the Rap Genius Story Is Really About Google

Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.
Marketing

12 Strategies for Promoting Your YouTube Videos

Want to get the word out about your YouTube videos? Review these quick tips.
Technology

Are You 'Layering' SEO? You Should Be.

To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
Social Media

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Marketing

Social Media May Soon Drive More Traffic to Your Website Than Search Engines

A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.
Marketing

Why Engaging Online Content Is a Must for SEO

How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.