Search Engine Marketing

Why the Rap Genius Story Is Really About Google
Marketing Bootcamp

Why the Rap Genius Story Is Really About Google

Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.
Ian Lurie
12 Strategies for Promoting Your YouTube Videos
Marketing Bootcamp

12 Strategies for Promoting Your YouTube Videos

Want to get the word out about your YouTube videos? Review these quick tips.
Jason R. Rich
Are You 'Layering' SEO? You Should Be.
Marketing Bootcamp

Are You 'Layering' SEO? You Should Be.

To make sure your content delivers value, you need to integrate search-engine optimization with all aspects of your business. Here's how to do it.
Brad Miller
Does Search Produce Better Customers Than Social Media?
Marketing Bootcamp

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Ross Kimbarovsky
Social Media May Soon Drive More Traffic to Your Website Than Search Engines
Marketing Bootcamp

Social Media May Soon Drive More Traffic to Your Website Than Search Engines

A new report suggests internet users in the U.S. are looking to sites like Facebook and Twitter to find what they're looking for online.
Benjamin Kabin
Why Engaging Online Content Is a Must for SEO
Marketing Bootcamp

Why Engaging Online Content Is a Must for SEO

How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Jayson DeMers
Link Building: 12 Ways to Get Other Sites to Link to Yours
Marketing Bootcamp

Link Building: 12 Ways to Get Other Sites to Link to Yours

Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.
How to Get Your Podcast Found in iTunes Search
Marketing Bootcamp

How to Get Your Podcast Found in iTunes Search

From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
AJ Kumar
Bing vs. Google: Which Search Engine is Best?
Marketing Bootcamp

Bing vs. Google: Which Search Engine is Best?

Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
AJ Kumar
How Google+ Can Improve Your SEO
Marketing Bootcamp

How Google+ Can Improve Your SEO

Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results.
Danny Sullivan
3 Post-Penguin SEO Tips for Backlink Cleanup
Marketing Bootcamp

3 Post-Penguin SEO Tips for Backlink Cleanup

Avoid search engine penalties by following these simple tips.
AJ Kumar
SEM, SERPs and Other Online Marketing Terms Explained
Marketing Bootcamp

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
AJ Kumar
The State of SEO and What Entrepreneurs Need to Know
Marketing Bootcamp

The State of SEO and What Entrepreneurs Need to Know

From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
Jason Fell
Building a Successful Google Campaign from Scratch
Marketing Bootcamp

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they’re using to search for your products and services.