Online Presence
Does Search Produce Better Customers Than Social Media?
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Search Engine Marketing | Page 2
Building a Business
Why Engaging Online Content Is a Must for SEO
Building a Business
Link Building: 12 Ways to Get Other Sites to Link to Yours
Building a Business
How to Get Your Podcast Found in iTunes Search
From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
By AJ Kumar
Building a Business
Bing vs. Google: Which Search Engine is Best?
Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
By AJ Kumar
Building a Business
3 Post-Penguin SEO Tips for Backlink Cleanup
Avoid search engine penalties by following these simple tips.
By AJ Kumar
Building a Business
SEM, SERPs and Other Online Marketing Terms Explained
Explanations for eight common acronyms you might encounter in your online marketing efforts.
By AJ Kumar
Building a Business
The State of SEO and What Entrepreneurs Need to Know
From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
By Jason Fell
Marketing
Building a Successful Google Campaign from Scratch
First identify your ideal customer, and then determine what words they're using to search for your products and services.
Building a Business
5 Tips for Making Your Website More Social
The right messages, distinctive content and incentives are key to 'social optimization.'
By Joanna Lord
Building a Business
Three Key Business Investments to Make in 2012
It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
By Carol Tice
Building a Business
Understanding Google’s New Sitelinks
Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
Marketing
Taking the Pain Out of Search Engine Marketing
If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Building a Business
Tell Google You’re Ready for Your Close-Up
Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Marketing
Six Steps for Revving Up Your Search-Engine Marketing
To find new customers through paid-search advertising, consider this advice.
By Diana Ransom