Eric Ward and Garrett French

About Eric Ward and Garrett French

Eric Ward founded the Web's first link-building and content publicity service in 1994, (then called NetPOST). He has developed content linking strategies for PBS, WarnerBros, Discovery Channel, National Geographic, and Disney. Today, Eric publishes a weekly strategic linking newsletter called LinkMoses Private, and offers clients strategic linking consulting and training services. Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. Ward and French are the co-authors of Ultimate Guide to Link Building, available from Entrepreneur Press.

Books By Eric Ward and Garrett French

Ultimate Guide to Link Building
Ultimate Guide to Link Building

More From Eric Ward and Garrett French

Link Building

Looking for Links in Your Own Backyard

The seven-step plan that will help you take advantage of existing relationships to build your website's links
Link Building

From Link Builder to Email Marketer

Read on to learn the seven principles that will help you market to the right audiences and build your website's links.
Link Building

19 Subject Line Formulas for Different Types of Link-Building Emails

When you need to write an outreach email, give these subject lines a try to increase the number of conversations with potential link targets.
Link Building

15 Tips to Generate Great How-to Content

Everyone loves a good tip! Find out how to create tip-based content that draws a crowd.
Link Building

Why Your Best Move Might Be to Promote Other Websites' Content

Want a steady flow of high-value inbound links that your competitors won't be able to duplicate? Use this smart strategy.
Link Building

Creating Surveys That Get Brand Name Sites Interested in Linking to Yours

A 9-step plan for developing surveys that grab attention…and get those well-known sites wanting to link up.
Search Engine Optimization

Market-Defining Keywords: Find Out Where They're Getting Used so You Can Grab That Market

Once you've defined your most effective keywords, it's time to hunt for how they're being used effectively online so you can find the best link-building opportunities for your site.
Link Building

Do You Know What Linkable Assets Are Hiding in Your Website?

These 8 assets will encourage other websites to link to yours to increase your website traffic.
Link Building

6 Elements Your Link-Building Campaign Must Include

Designing effective, sustainable link-building campaigns requires a keen understanding of your organization's strengths and weaknesses. Find how you can craft campaigns that tap into that knowledge.
Website Traffic

The Secret to Creating a Link-Worthy Site

If you really want to increase traffic to your website, read on to find out what one thing your site has to contain.
Marketing

Link Building: 12 Ways to Get Other Sites to Link to Yours

Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.
How To

How to Promote a Website Through Link Building in 10 Easy Ways

If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start.
Marketing

Creating Web Content That Attracts Attention for Link Building

The types of content that are sure to attract attention -- and links -- from web users and other sites.
Marketing

Promoting Your Site's Best Content Through Link Building

How you can identify the content and assets on your site that others will want to share.