Eric Ward and Garrett French

Eric Ward founded the Web's first link-building and content publicity service in 1994, (then called NetPOST). He has developed content linking strategies for PBS, WarnerBros, Discovery Channel, National Geographic, and Disney. Today, Eric publishes a weekly strategic linking newsletter called LinkMoses Private, and offers clients strategic linking consulting and training services. Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. Ward and French are the co-authors of Ultimate Guide to Link Building, available from Entrepreneur Press.

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Books

Ultimate Guide to Link Building

How to build backlinks, earn a higher search engine rank, and increase the authority and popularity of your site.

Latest

How To Maximize the Number of Linkable Assets on Your Website [chap 5]

These 8 assets will encourage other websites to link to yours to increase your website traffic.

6 Elements Your Link-Building Campaign Must Include

Designing effective, sustainable link-building campaigns requires a keen understanding of your organization's strengths and weaknesses. Find how you can craft campaigns that tap into that knowledge.

19 Sure-Fire Subject Line Formulas for Link-Building Emails

When you need to write an outreach email, give these subject lines a try to increase the number of conversations with potential link targets.

15 Tips to Help You Generate Tip-Based Content

Everyone loves a good tip! Find out how to create tip-based content that draws a crowd.

Market-Defining Keywords: Find Out Where They're Being Used & How To Use Them Yourself

Once you've defined your most effective keywords, it's time to hunt for how they're being used effectively online so you can find the best link-building opportunities for your site.

How to Create a Link-Worthy Site

If you really want to increase traffic to your website, read on to find out what one thing your site has to contain.

Looking for Links in Your Own Backyard

The seven-step plan that will help you take advantage of existing relationships to build your website's links

From Link Builder to Email Marketer

Read on to learn the seven principles that will help you market to the right audiences and build your website's links.

Why Your Best Move Might Be to Promote Other Websites' Content

Want a steady flow of high-value inbound links that your competitors won't be able to duplicate? Use this smart strategy.

Creating Surveys That Get Brand Name Sites Interested in Linking to Yours

A 9-step plan for developing surveys that grab attention…and get those well-known sites wanting to link up.

Link Building: 12 Ways to Get Other Sites to Link to Yours

Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.

How to Promote a Website Through Link Building in 10 Easy Ways

If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start.

Creating Web Content That Attracts Attention for Link Building

The types of content that are sure to attract attention -- and links -- from web users and other sites.

Promoting Your Site's Best Content Through Link Building

How you can identify the content and assets on your site that others will want to share.

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