Eric Ward and Garrett French
Eric Ward founded the Web's first link-building and content publicity service in 1994, (then called NetPOST). He has developed content linking strategies for PBS, WarnerBros, Discovery Channel, National Geographic, and Disney. Today, Eric publishes a weekly strategic linking newsletter called LinkMoses Private, and offers clients strategic linking consulting and training services. Garrett French is the founder of Citation Labs, a boutique agency that specializes in custom link-building tools and services to solve large-scale marketing problems. Ward and French are the co-authors of Ultimate Guide to Link Building, available from Entrepreneur Press.
How To Maximize the Number of Linkable Assets on Your Website [chap 5]
These 8 assets will encourage other websites to link to yours to increase your website traffic.
6 Elements Your Link-Building Campaign Must Include
Designing effective, sustainable link-building campaigns requires a keen understanding of your organization's strengths and weaknesses. Find how you can craft campaigns that tap into that knowledge.
19 Sure-Fire Subject Line Formulas for Link-Building Emails
When you need to write an outreach email, give these subject lines a try to increase the number of conversations with potential link targets.
15 Tips to Help You Generate Tip-Based Content
Everyone loves a good tip! Find out how to create tip-based content that draws a crowd.
Market-Defining Keywords: Find Out Where They're Being Used & How To Use Them Yourself
Once you've defined your most effective keywords, it's time to hunt for how they're being used effectively online so you can find the best link-building opportunities for your site.
How to Create a Link-Worthy Site
If you really want to increase traffic to your website, read on to find out what one thing your site has to contain.