Search Engine Marketing

Marketing

Why Engaging Online Content Is a Must for SEO

How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Marketing

Link Building: 12 Ways to Get Other Sites to Link to Yours

Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.
Marketing

How to Get Your Podcast Found in iTunes Search

From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
Marketing

Bing vs. Google: Which Search Engine is Best?

Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
Marketing

3 Post-Penguin SEO Tips for Backlink Cleanup

Avoid search engine penalties by following these simple tips.
Marketing

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
Marketing

The State of SEO and What Entrepreneurs Need to Know

From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
Marketing

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they're using to search for your products and services.
Technology

5 Tips for Making Your Website More Social

The right messages, distinctive content and incentives are key to 'social optimization.'
Technology

How Using Microdata Can Improve Your Website SEO

Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to your website.
Marketing

Three Key Business Investments to Make in 2012

It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
Marketing

Understanding Google's New Sitelinks

Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
Marketing

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Marketing

Tell Google You're Ready for Your Close-Up

Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Starting a Business

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.