Selling on Facebook
Facebook Marketing
Make the New Facebook Pages Layout Work to Your Advantage
Take control over the Facebook layout to engage your audience in a variety of ways.
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Marketing
4 Valuable Sources of Help Selling Your Book
Authors are on their own when writing a book but there is plenty of help available for marketing it.
Legal Issues
Facebook to Face U.S. Class Action Over Children's Online Purchases
The lawsuit seeks to force the social-media company to provide refunds when children spend their parents' money on its website without permission.
Facebook
Actually, Facebook Isn't Failing Brands and Marketers
Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
Facebook
5 Lessons Learned From Running 2,652 Facebook Ad Campaigns
The beauty of marketing on Facebook is their enormous number of users and the powerful tools available for carving out your ideal market.
Facebook Advertising
4 Ways to Make Your Facebook Posts Shine
Using Facebook posts to stay in touch with -- and advertise to -- your target market is just plain smart. Here's how to do it right.
Facebook Advertising
Why a Landing Page Will Make or Break Your Facebook Ads
Find out what your landing pages need in order to attract viewers and turn them into buyers.
Facebook Advertising
How to Improve Your Facebook Clickthrough Rates With Better Images
On Facebook, the images you use in your ads are more important than the words. Here are 6 ways to use images to improve your ads.
Facebook Advertising
How to Make Your Facebook Ads More Enticing
Here are seven things that draw people in.
Facebook Advertising
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Facebook Advertising
What's Missing From Your Facebook Ad Strategy
Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
