Sneha Banerjee

Sneha Banerjee

Senior Correspondent, Entrepreneur India
I write on India's well- established entrepreneurs, VCs, business houses, covering a whole range of sectors, for the company's website and monthly magazine. I am an engineer turned journalist. Prior to this, I was working with Reuters Bangalore, where I covered U.S. energy and Canadian equities. 
Why this Indian SaaS Firm Launching a Marketplace is Good News for Developers
Startup News

Why this Indian SaaS Firm Launching a Marketplace is Good News for Developers

Freshdesk wants to create a culture of hackathons and meet-ups pan India and are in talks with Google and Amazon Web Services to organize a wider set of events.
What Really Went Wrong With One of India's Most Promising E-Commerce Biggie
Snapdeal

What Really Went Wrong With One of India's Most Promising E-Commerce Biggie

#4 Things that possibly didn't go right for Snapdeal
Some Early Clues Signaled these Entrepreneurs to take their Product Global
Global Entrepreneurship

Some Early Clues Signaled these Entrepreneurs to take their Product Global

Waiting to build the perfect product or executing the perfect strategy is often the cause for failure
Indian Medical Specialists Have Gained a Great Reputation Globally, Here's One Scenario
Healthcare

Indian Medical Specialists Have Gained a Great Reputation Globally, Here's One Scenario

The Columbia Asia Hospitals - India has been providing tele-radiology services since 2010, for remote areas in the country
We Won't Go Back to AI Winter, as Long as We Don't Hype It: Microsoft CEO
Microsoft

We Won't Go Back to AI Winter, as Long as We Don't Hype It: Microsoft CEO

Flipkart has chosen Microsoft's Azure as the exclusive public cloud provider.
This Entrepreneur Duo Is Keeping Age Biases At Bay
35Under35

This Entrepreneur Duo Is Keeping Age Biases At Bay

The brothers continuously learn and understand what it takes to build companies that have long-lasting value in India.
Why Have Organizations Realized the Importance of Efficient Data Managers
Data Management

Why Have Organizations Realized the Importance of Efficient Data Managers

The storage cost of data is a big infrastructure requirement today and as IT budgets are getting slimmer day-by-day. The only place you can cut costs is infrastructure and a big chunk of that is attributed to storage costs
#6 Challenges of Being a Marketing Chief at a Startup
Marketing

#6 Challenges of Being a Marketing Chief at a Startup

A marketing person in a startup would be doing little bits of everything
#3 Ways Startups Can Manage Marketing at Slimmer Budgets
Marketing

#3 Ways Startups Can Manage Marketing at Slimmer Budgets

The key is to understand who are you talking to and what matters to your customers.
Need for Specialized Courses & Self Learning Will Grow Tremendously
Employment

Need for Specialized Courses & Self Learning Will Grow Tremendously

The efficiency of technology has its cons, specifically making too many people available for considering too easily.
#3 Social Media Strategies Startups Must Adopt Right Away
Social Media Marketing

#3 Social Media Strategies Startups Must Adopt Right Away

Content should be simple, engaging and easy to understand, irrespective of what your product
Infosys Saga – What Startups Infer from this Corporate Crusade
infosys

Infosys Saga – What Startups Infer from this Corporate Crusade

Be open to the fact that one day you need to let go all of that you have created!
Breaking Taboos: How Anna Chandy Crafts Normalcy to the Act of Counselling in India
Women Entrepreneurs

Breaking Taboos: How Anna Chandy Crafts Normalcy to the Act of Counselling in India

Today what Anna considers to be her success is the fact that her counselees are not shy to seek help
Taiwan & India - The Smart City Mission Could Be the Next Big Opportunity
Smart City

Taiwan & India - The Smart City Mission Could Be the Next Big Opportunity

Taiwan hardware companies could collaborate with India on healthcare and Smart City hardware requirements like autonomous vehicles, IoT devices in cars and smart security requirement
Not a Mandate for Entrepreneurs to Become CEOs at their Own Startups, Says Stanford Professor
Leadership

Not a Mandate for Entrepreneurs to Become CEOs at their Own Startups, Says Stanford Professor

Sometimes the founders are really the best person to scale the company and at times the founders are much more interested in the early stages