Sneha Banerjee

Sneha Banerjee

Senior Correspondent, Entrepreneur India

I write on India's well- established entrepreneurs, VCs, business houses, cover a whole range of sectors, for the company's website and monthly magazine. I also take care of branded content for the portal.

I am an engineer turned journalist. Prior to this, I was with Reuters Bangalore, where I covered U.S. energy and Canadian equities. 

India-based Global Education Institute CEO Bats for Edtech Startups & Smoother Govt Regulations
Education

India-based Global Education Institute CEO Bats for Edtech Startups & Smoother Govt Regulations

Six years into his post, S Vaitheeswaran is the driving force behind Manipal Global Education Services' aggressive procurement of new technologies into their system
Indian Edtech Entrepreneur Wins Another Foreign Investor
Startups

Indian Edtech Entrepreneur Wins Another Foreign Investor

Verlinvest is a private Belgian family investment company with offices in Brussels, New York and Singapore. It currently manages over €1.5 billion.
Great Customer Experience Alone Is Not Sufficient; You Need To Create CX Memories
Customer Service

Great Customer Experience Alone Is Not Sufficient; You Need To Create CX Memories

The difference between customer retention and customer loyalty is that a loyal customer not only provides repeat business but also buys up and advocates for your company.
'Indian Millennials are a lot More Experimental with Food Today'
Food Trends

'Indian Millennials are a lot More Experimental with Food Today'

Comfort food will be the mantra for 2017-18 - Reynold Fernandas, CEO Oriental Cuisines Pvt Ltd
'Working Together Gives You the Opportunity to Complement Each Other'
Power Couples

'Working Together Gives You the Opportunity to Complement Each Other'

Whistling Woods International is spearheaded by the creative duo Rahul Puri and Meghna Ghai Puri.
To Get Branding Right, an Entrepreneur Needs to Emotionally Connect with the Product First
Brand Identity

To Get Branding Right, an Entrepreneur Needs to Emotionally Connect with the Product First

Your value system should be clear and there should be certain amount of consistency in company processes - Amol Arora
Exit with Grace: #5 Things Indian Entrepreneurs Should Do Before They Shut Shop
startup failure

Exit with Grace: #5 Things Indian Entrepreneurs Should Do Before They Shut Shop

The Stayzilla episode has sent shivers across the Indian ecosystem. It has also made it evident that entrepreneurs must be prepared for failure and should know how to exit abiding by all the compliance.
Entrepreneurship is the Only Way to Find Solutions to Problems Existing in India
Entrepreneurship

Entrepreneurship is the Only Way to Find Solutions to Problems Existing in India

Unless you live, breath with your customers, you cannot build companies, Says Dr. Deshpande
"Women Often Struggle with the Need to Be Excellent in Multi-tasking"
Women Executives

"Women Often Struggle with the Need to Be Excellent in Multi-tasking"

My gender is an identity that I have been given from a social platform. In a professional platform, I am equal.
#6 Things I Learnt from my Entrepreneurial Journey
Entrepreneurial Lessons

#6 Things I Learnt from my Entrepreneurial Journey

BVR Mohan Reddy is the Founder and Executive Chairman of Cyient India Ltd, a global engineering and geospatial service provider headquartered in Hyderabad. Additionally, he has also served as the Chairman of NASSCOM and CII –Southern Region.
Before Creating One of Asia's Largest Spa Chains, this Entrepreneur Briefly Ran a Biryani Joint in U.S.
Young Entrepreneurs

Before Creating One of Asia's Largest Spa Chains, this Entrepreneur Briefly Ran a Biryani Joint in U.S.

Once we are able to achieve what we have to, we will surely think of getting O2 Spa listed!
Is Providing Incentives to Indian SMBs and Startups a Good Enough Solution?
Government policy

Is Providing Incentives to Indian SMBs and Startups a Good Enough Solution?

When we incentivize smaller industries we are also dis-incentivizing them from becoming big -Vivek Anand – Assistant Commissioner CBEC – Dept of Revenue, Ministry of Finance
Revamping a Family-Owned Hotel Business Is Not a Comfy Task
Family Businesses

Revamping a Family-Owned Hotel Business Is Not a Comfy Task

After completing their education, Shweta Ravi and Ramya Ravi decided to get fully-involved as 'directors' at the Nandhana Group.
Company Culture is Something You Need to Consciously Create, 74-Yr Old Indian Entrepreneur Says
Success Stories

Company Culture is Something You Need to Consciously Create, 74-Yr Old Indian Entrepreneur Says

The industry will find a way around and we will convert that threat into an opportunity, like we did previously - Ashok Soota on Trump-Visa issue
Marketing Execs at Indian Startups - The New Age Evangelists
Marketing

Marketing Execs at Indian Startups - The New Age Evangelists

A good marketeer is versatile - masters of PR, branding, blogging, analytics measurement, paid advertising, user experience and dozens of disciplines that play a role in digital marketing.