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Risk comes with the job, but you don't have to take every gamble.
Herb Kelleher created the first budget airline, which found great success by simplifying everything from the destinations to the (lack of) snacks served on board.
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You may be able to start out that way, but at some point, you'll have to choose one strategy so you can throw all your efforts behind it.
By offering all three benefits of a price- and proposition-simplifier, Uber's founders were able to create a service no one knew they needed.
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By reinventing business theory and simplifying the model of business consulting, this consulting powerhouse has remained a top player for decades.
Find out how to change your business system to ensure that it's scaled up to become dominant and irreplaceable.
For Steve Jobs, having the cheapest computer on the market wasn't the goal. Instead, he wanted to produce a machine that would be better for users.