Simplify

How Southwest Airlines Created a Mass Market for Air Travel

Herb Kelleher created the first budget airline, which found great success by simplifying everything from the destinations to the (lack of) snacks served on board.

Richard Koch

· 5 min read

3 Business Strategies To Grow Your Startup

You don't have to choose to price-simplify or proposition-simplify to find business success. Find out more about three business models that can help you grow.

Richard Koch

· 6 min read

How Airbnb Changed the Traditional Lodging Industry

By taking advantage of existing properties and involving homeowner in the transaction, Airbnb disrupted the lodging industry and is now valued at $20 billion.

Richard Koch

· 4 min read

Can You Be Both a Price- and a Proposition-Simplifier?

You may be able to start out that way, but at some point, you'll have to choose one strategy so you can throw all your efforts behind it.

Richard Koch

· 5 min read

The Secret to Spotify's Success

Its popular service, which grew virally, is free to the majority of users but still turns a profit.

Richard Koch

· 4 min read

5 Bad Reasons Managers Don't Simplify

Learn the five reasons business leaders tend to make their businesses more complex rather than more simple.

Richard Koch

· 9 min read

How Uber Used a Simplified Business Model to Disrupt the Taxi Industry

By offering all three benefits of a price- and proposition-simplifier, Uber's founders were able to create a service no one knew they needed.

Richard Koch

· 7 min read

Is Your Business Vulnerable to an Attack From a Simplifier? Here's How to Find Out.

If your company is a market leader, an upstart could be ready to attack your market and grab your market share. Discover the warning signs of imminent attack.

Richard Koch

· 7 min read

How This Successful Company Simplified the Business Consulting Industry

By reinventing business theory and simplifying the model of business consulting, this consulting powerhouse has remained a top player for decades.

Richard Koch

· 5 min read

6 Ways to Redesign Your Business System to Transform Your Industry

Find out how to change your business system to ensure that it's scaled up to become dominant and irreplaceable.

Richard Koch

· 9 min read

The Strategy That Made Apple Computers a Leader in Mobile Computing

For Steve Jobs, having the cheapest computer on the market wasn't the goal. Instead, he wanted to produce a machine that would be better for users.

Richard Koch

· 8 min read

3 Ways to Redesign Your Product and Spark a Price Revolution

Find out if you should make your product less expensive.

Richard Koch

· 7 min read