Simplify

Growing a Business

How Keeping Things Simple Helps Your Company Innovate and Grow

This article explores why simplicity is challenging yet essential, highlighting examples from successful companies like Ikea and Nike, and offers practical advice on how simplifying processes, communications and product development can lead to better outcomes and substantial business success.

Marketing

How to Overtake Your Competition With Creative Brand Precision

Here's how challenger brands can stand out through striking design and how they draw a clear line between them and the incumbents.

Thought Leaders

4 Steps New Entrepreneurs Can Take to Simplify Their Work Days

Every newly minted entrepreneur can attest to experiencing the same: In the beginning, things feel especially insurmountable. Here are a few steps you can take to start simplifying.

Growing a Business

3 Questions That Will Change Your Mindset From Busy to Strategic

With these simple shifts in perception, you can leave 'frantic' behind and make real progress on goals.

Thought Leaders

How an Old Coin Bank Inspires My Entrepreneurial Journey

The homemade coin catchall (from third grade!) reminds me to look for simple solutions.

Starting a Business

Book of the Week: 'Simplify'

Take your business from startup to game-changer.

Thought Leaders

7 Things I Wish I Knew When I Began as an Entrepreneur

Risk comes with the job, but you don't have to take every gamble.

Growing a Business

How Southwest Airlines Created a Mass Market for Air Travel

Herb Kelleher created the first budget airline, which found great success by simplifying everything from the destinations to the (lack of) snacks served on board.

Growing a Business

3 Business Strategies To Grow Your Startup

You don't have to choose to price-simplify or proposition-simplify to find business success. Find out more about three business models that can help you grow.

Growing a Business

How Airbnb Changed the Traditional Lodging Industry

By taking advantage of existing properties and involving homeowner in the transaction, Airbnb disrupted the lodging industry and is now valued at $20 billion.

Growing a Business

Can You Be Both a Price- and a Proposition-Simplifier?

You may be able to start out that way, but at some point, you'll have to choose one strategy so you can throw all your efforts behind it.

Growing a Business

The Secret to Spotify's Success

Its popular service, which grew virally, is free to the majority of users but still turns a profit.

Growing a Business

5 Bad Reasons Managers Don't Simplify

Learn the five reasons business leaders tend to make their businesses more complex rather than more simple.

Growing a Business

How Uber Used a Simplified Business Model to Disrupt the Taxi Industry

By offering all three benefits of a price- and proposition-simplifier, Uber's founders were able to create a service no one knew they needed.

Growing a Business

Is Your Business Vulnerable to an Attack From a Simplifier? Here's How to Find Out.

If your company is a market leader, an upstart could be ready to attack your market and grab your market share. Discover the warning signs of imminent attack.