More Posts on Simplify
How Airbnb Changed the Traditional Lodging Industry
By taking advantage of existing properties and involving homeowner in the transaction, Airbnb disrupted the lodging industry and is now valued at $20 billion.
Can You Be Both a Price- and a Proposition-Simplifier?
You may be able to start out that way, but at some point, you'll have to choose one strategy so you can throw all your efforts behind it.
How Uber Used a Simplified Business Model to Disrupt the Taxi Industry
By offering all three benefits of a price- and proposition-simplifier, Uber's founders were able to create a service no one knew they needed.
Is Your Business Vulnerable to an Attack From a Simplifier? Here's How to Find Out.
If your company is a market leader, an upstart could be ready to attack your market and grab your market share. Discover the warning signs of imminent attack.
How This Successful Company Simplified the Business Consulting Industry
By reinventing business theory and simplifying the model of business consulting, this consulting powerhouse has remained a top player for decades.
6 Ways to Redesign Your Business System to Transform Your Industry
Find out how to change your business system to ensure that it's scaled up to become dominant and irreplaceable.
The Strategy That Made Apple Computers a Leader in Mobile Computing
For Steve Jobs, having the cheapest computer on the market wasn't the goal. Instead, he wanted to produce a machine that would be better for users.
3 Ways to Redesign Your Product and Spark a Price Revolution
Find out if you should make your product less expensive.
How 3 Clever Restaurateurs Turned McDonald's Into a Price-Simplifying Worldwide Phenomenon
Launched by Mac and Dick McDonald in 1948, then purchased by Ray Kroc in 1961, McDonald's is the quintessential example of a business that used a price simplifying model.