Simplify
How to Overtake Your Competition With Creative Brand Precision
Here's how challenger brands can stand out through striking design and how they draw a clear line between them and the incumbents.
4 Steps New Entrepreneurs Can Take to Simplify Their Work Days
Every newly minted entrepreneur can attest to experiencing the same: In the beginning, things feel especially insurmountable. Here are a few steps you can take to start simplifying.
3 Questions That Will Change Your Mindset From Busy to Strategic
With these simple shifts in perception, you can leave 'frantic' behind and make real progress on goals.
How an Old Coin Bank Inspires My Entrepreneurial Journey
The homemade coin catchall (from third grade!) reminds me to look for simple solutions.
7 Things I Wish I Knew When I Began as an Entrepreneur
Risk comes with the job, but you don't have to take every gamble.
How Southwest Airlines Created a Mass Market for Air Travel
Herb Kelleher created the first budget airline, which found great success by simplifying everything from the destinations to the (lack of) snacks served on board.
3 Business Strategies To Grow Your Startup
You don't have to choose to price-simplify or proposition-simplify to find business success. Find out more about three business models that can help you grow.
How Airbnb Changed the Traditional Lodging Industry
By taking advantage of existing properties and involving homeowner in the transaction, Airbnb disrupted the lodging industry and is now valued at $20 billion.
Can You Be Both a Price- and a Proposition-Simplifier?
You may be able to start out that way, but at some point, you'll have to choose one strategy so you can throw all your efforts behind it.
The Secret to Spotify's Success
Its popular service, which grew virally, is free to the majority of users but still turns a profit.
5 Bad Reasons Managers Don't Simplify
Learn the five reasons business leaders tend to make their businesses more complex rather than more simple.
How Uber Used a Simplified Business Model to Disrupt the Taxi Industry
By offering all three benefits of a price- and proposition-simplifier, Uber's founders were able to create a service no one knew they needed.
Is Your Business Vulnerable to an Attack From a Simplifier? Here's How to Find Out.
If your company is a market leader, an upstart could be ready to attack your market and grab your market share. Discover the warning signs of imminent attack.
How This Successful Company Simplified the Business Consulting Industry
By reinventing business theory and simplifying the model of business consulting, this consulting powerhouse has remained a top player for decades.