Small Business Heroes: Page 2

Leadership

Debunking Three Myths About Women in Tech

CasperLabs co-founder and CEO Medha Parlikar wants women to not be afraid to pursue careers in computer science.

Making a Change

3 Business Lessons I Learned, Believe It or Not, From Watching the 'Jonas Brothers' Documentary

The band is back together, but only after some honest, hard conversation and a whole lot of vulnerability.

Culture

Ever Dreamed of Running Your Business From the Road? Here's How I Do It ...

With a funky Airstream trailer as my home and office, and a detailed work plan, I'm no longer tied to my office.

Social Media

4 Quick Pinterest Ad Hacks to Boost Your Ecommerce

Pinterest is an effective -- but often underutilized -- advertising platform. Why not look into it?

Employee Experience & Recruiting

Do Your Employees Secretly Despise You? These 5 Common Managerial Habits May Be the Reason Why.

If you're committing any of these errors, simmering resentment among your staff may be the result.

Marketing

How You Can Still Reach Customers Even as the Backlash Builds Against Robocalls

As the consumer robocall-avoidance backlash continues, legitimate businesses are being caught in the crosshairs. Here are three strategies they can take.

Leadership

How 'Clock-Changer' Employees Can Help Increase Your Bottom Line

You know that task that no one has ever bothered with? A clock-changer is the one person who steps up.

Science & Technology

How Image Recognition Is Going to Improve Your Social Media Ads

The technology may strike users as a bit creepy but it could be a big plus for you to zero in on the right customers.

Growing a Business

5 Ways That Major Companies Invigorate Their Meetings

Company meetings are at the core of a well-run business. Make yours as effective as possible.

Leadership

How Business Leaders Can Tackle Anxiety in the Workplace, Especially Among the Young

Chances are, you've got members of "the most anxious generation" working for you. What can you do to help?

Marketing

How to Generate Interest at Every Stage of the Marketing Funnel

Don't play favorites and put all your resources into bottom-of-the-funnel efforts; make sure every consumer interaction makes your brand more compelling.

Business Ideas

Cashing Out: What Every Entrepreneur Should Know Before Selling a Business

When the allure of selling your startup becomes too hard to resist, a business broker can be your ace in the hole.

Growing a Business

The 3 Reasons Why Most Startups Never Reach 7 Figures Per Year

A/B testing, company agility and a focus on the little wins with compounding results are the secrets to realizing your dream.

Fundraising

A Public-Private Partnership Could Be Key to Your Startup's Survival

Funding from public-private partnerships is there for the taking -- but it often focuses on startup launches rather than startup sustainability.

Science & Technology

How to Steer Clear of Gimmicks When You're Strategizing Your Prototype

Exciting new technologies are emerging every day, but just mashing them together isn't the way to make a compelling product. Instead, follow these steps to create a genuine product that solves a real problem.