About Sarah Austin
Sarah Austin, a previous SAP Hacker of the Year and Vanity Fair's "America's Tweetheart," is an entrepreneur and investor focused on enterprise startups as well as a startup consultant and advisor. She volunteers and runs a technology education program, Coding FTW, at the YMCA.
More From Sarah Austin
Maybe you've never heard of them, but pay attention: This cryptocurrency, backed by traditional currency, could solve a lot of your problems.
Security token offerings help you to avoid the potential fraud of an ICO, and let you utilize a crowdfunding platform to raise cryptocurrency.
Entrepreneurs who are able to conduct STOs, and not spend the millions of dollars required for an ICO, will enable more startups to enter the market.
Women are often good at community-building and communication, especially in social media. That's why crypto so badly needs their talents.
Has your food business invented something along the lines of a Cronut or a ravioli and peanut butter and jelly sandwich? Once you do, your younger customers will promote it for you.
Almost overnight Twitter reduced Vine to little more than an archive of the world's shortest, most entertaining video content, leaving its survivors to abide on other platforms waiting for Vine 2.0.
To achieve your crowdfunding goal, think of it as incentive marketing rather than pitching investors.
The 'Shark Tank' star offers best practices to protect your business from hacks, leaks and the cost of cleaning up afterward.
If bitcoin is all you know about blockchain, you have a lot to learn.
Great opportunity awaits those who can 'teach' computers to process information more like a brain and less like a circuit board.
Focus on the customer, have a passion to create great products, and solve big problems in big markets.
Small Business Heroes
Here's how to fight daily for that spot in the C-suite and help other women get there, too.
Small Business Heroes
Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Forget the features list and ease of use. There are some serious implications to consider with the companies privacy policies.