Tech
Stop Chasing New Customers. Here’s How to Keep the Ones You Already Won
Small businesses are always looking for ways to reduce friction for existing customers. AI-powered automation can help.
By Chris Flood
SMB
Business Operations & Logistics
These 3 Growth Levers Will Separate Winning SMBs in 2025 — Are You Using Them?
By Ashley Hubka
Business Operations & Logistics
Small Businesses Are Cautiously Optimistic About the Future, Research Says — Plus 3 Global Trends to Know
By Adam Cohen
Building a Business
How Small And Medium Businesses Can Save Money and Increase Productivity With The Cloud
By investing in the cloud, small to medium sized businesses can achieve the same kinds of success that enterprise-level organizations do — without an enterprise-level budget.
Marketing
How Small Businesses Can Make the Most of Email Marketing
Often, small businesses create email marketing campaigns with (at best) poorly defined goals. Use these tips to form clear goals and find the right tools to achieve them.
By Steve Oriola
Marketing
The Top 5 Online Marketing Challenges — and How to Overcome Them
Turn the struggles into opportunities for maximum growth.
By Ivan Baidin
Tech
3 Cybersecurity Measures to Ensure Safety in 2021
SMBs are under attack, and these tips can keep the hackers at bay.
Building a Business
During Uncertain Times, SMBs Can Rely On What They’re Best At: Talking to Their Customers
Online messaging and conversation can enable small businesses to effectively build relationships with their customers
By Ankur Prasad
Human Resources
Thinking of Taking Your Marketing In-House? Think Again.
How you outsource your services can have a major impact on your marketing department and your entire company, so educate yourself about the pros and cons.
By Adam Arkfeld
Thought Leaders
Stop Calling Everyone an Entrepreneur –They Aren’t
There is a difference between an entrepreneur and small-business owner.
By Ben Lamm
Building a Business
5 Winning Digital Ad Strategies Every Small Business Can Afford
With shrewd tactics smaller businesses can stay competitive with their largest competitors, no matter how much they are outspent.
Building a Business
5 Entrepreneurial Shoves to Push You Forward
Business owners often want to oversee every detail, and that's a great way to burn out. Avoid disaster by tapping resources -- and letting go when you need to.
By Sherry Gray
Building a Business
SMBs Confident in Global Economy Despite Upfront Concerns
Taking advantage of your current market will help you prepare for international business.
Tech
The New Reality: AI-Enhanced Relationships
Intelligent automation has hit local businesses, and it's actually outperforming humans.
By Ido Mart
Building a Business
4 Ways an Entrepreneur Can Increase Liquidity
For new business-owners, the bar to growing something from nothing is lower than ever. . . as long as you keep your cash-flow fluid.
By Sam Madden
Building a Business
Use Your Customer Support Staff to Improve Every Aspect of Your Business
Not sure how to improve customer experience? Start with your team already on the front lines.
By Leyla Seka
Tech
How Secure Is Your Small Business? 5 Tips to Protect Against Modern Cyber Attacks.
Small- and midsized businesses are being targeted, just like the big guys.
By John Mason
Building a Business
Personalizing Ads Can Boost Marketing for Small Businesses
Tailoring ads to customers is in the tradition of the local shopkeepers who knew their customers by name.
Online Presence
Facebook Announces Another Small Business Meetup Roadshow
The social media mammoth is joining forces with MailChimp, Shopify, Visa and Zenefits in a cross-country bid to boost SMB success -- and the ad dollars SMBs spend on Facebook.
Business Accounting
Money Talks: Alternative Financing Might Be Right for Your Business
Skipping the bank is now easier -- and more popular -- than ever.
Building a Business
6 Things You Need to Know About Offering Global Support
Finding staff who speak the local lingo is just the start.
By Leyla Seka
Thought Leaders
Recent Survey Provides a Great Look at Today’s Entrepreneur [Infographic]
Just who is starting businesses in the U.S., and what makes them tick?
Building a Business
Top 5 Challenges Facing Businesses Now
Building a team and generating the revenue to pay for growth preoccupy businesses of all sizes.
By John Rampton
Building a Business
3 Promising Trends for Smaller Businesses in 2015
There are ever fewer barriers to small and medium sized businesses using technology and data as effectively as the largest companies.
Marketing
5 Moves Small Retailers Must Make to Compete With Big Box Stores
Local stores have more than one slingshot to use in their never-ending David vs. Goliath competition with national chains.
By David Goldin
Marketing
Smaller Online Retailers Seem Immune to the Holiday Frenzy
Christmas sales are significant online but smaller sites unable to compete with either big box stores or Amazon are focused on the basics.
By Matt Winn
Building a Business
Freelance Site Fiverr Raises $30 Million in a Play to Become the ‘Amazon of Marketplace Services’
The site, which started out as a quirky, $5-a-pop freelance marketplace, has beefed up its offerings.
By Laura Entis
Building a Business
This Crucial Market Research Can Help Your Company Shine
Understanding how the firm's competitors, neighbors and industry peers are faring is the difference between surviving and thriving.
By Perry Evans