Social Media Metrics
News and Articles About Social Media Metrics
Twitter
![Ryan Erskine]()
What I Learned From My First Twitter Chat
It's fast and fun but like nothing you've experienced, so you better prepare.
Social Media Marketing
![Susan Solovic]()
3 Strategies to Nail Before You Launch Your Social-Media Campaign
Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Social Media Marketing
![Lesya Liu]()
Why 2017 Will be the Year of Native Content and Engagement
The raw number of followers you have is much less significant than the number of highly engaged followers you have.
Ask the Expert
![Aaron Agius]()
How to Determine the Best App for Managing Social Media
Before you jump headfirst into the next trendy social media management tools, make sure you ask these questions.
Social Networking
![Pratik Dholakiya]()
5 Apps Disrupting the Social-Networking Scene
These emerging options can help users make meaningful connections offline, express themselves through visual media or simply host real-time chats with groups of friends when you can't get together in person.
Social Media Metrics
![Steve Tobak]()
This Is Why Social Media Analytics Are Essentially Worthless
All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
Reputation Management
![Nathan Sinnott]()
Why Big Businesses Must Proactively Manage Their Online Reputations
Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Crisis Management
![Alex Slater]()
Swimming Through Crisis: The Stats Behind Lochte's Apology
Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.
Tech Tips
![Pratik Dholakiya]()
How an Entrepreneur With an Idea Can Develop Technical Expertise
Here's a 3-step plan that can help you build the technical knack required to take your startup places.
Social Media
![Keith Quesenberry]()
Voice Search Is Exploding and Digital Strategy Will Never Be the Same
How this changes your digital and social media strategies and could lead to a competitive advantage.
Social Media Marketing
Understanding and Maximizing Your Reach on Any Social-Media Network
Here are a few simple things you can do to help your content break through and reach more of your fans across any social network.
Social Media
![Sujan Patel]()
15 Ways to Get More ROI From Social Media This Month
Get your numbers up by being 'authentic,' using the right social channels and using paid promotions.
Social Media
![Kevin Allen]()
The Secrets to Creating Perfect Social-Media Posts
Here are a few tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram and Vine posts.
America's Small Business Heroes
![Jayson DeMers]()
5 Things Entrepreneurs Shouldn't Forget About Social Media
Social media isn't a podium for your advertising. Think of it instead as an open table in a coffee shop.
