Social Media Metrics

The Business of Harnessing the Power of Social Media

As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will need to have an excellent grasp of social media fundamentals and keep up with evolving social media trends.

Juda Honickman

Is Social Media Really That Important for Your Business?

Terms like "engagement", "SEO" and "trending" are part of the lexicon now, but are they really that important?

Who Are LinkedIn Content Creators?

Unlike other platforms, LinkedIn does not have a notable video or visual element, and the features they have taken from other social media sites have been discontinued. 

8 Questions That'll Tell You If You Should Use Social Media or Not

For entrepreneurs, there are advantages and disadvantages to using social media for business.

Jon Michail

Are Influencers Worth Your Money? We Went Undercover to Find Out.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?

5 Reasons Machine Learning Is the Future of Marketing

Today's smarter business systems generally mean smarter, and more profitable, companies.

How Brands Use Twitter Banter to Gain Clout

Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.

Kofi Frimpong

How Much Should You Really Be Spending on Influencer Marketing?

Between 1 to 25 percent of your marketing budget is the broad rule of thumb.

Kristina Libby

5 Ways to Up Your Content-Marketing Game

Creating quality content is only the beginning.

Tobi Abdulgafar

There Is a Best Time to Publish on Social Media and You Can Determine When It Is

You work hard to post good content. Don't let it be overlooked because of poor timing.

Lesya Liu

Instagram Analytics: Which Metrics Really Matter?

These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.

Nathan Chan

What I Learned From My First Twitter Chat

It's fast and fun but like nothing you've experienced, so you better prepare.

Ryan Erskine