Social Media Metrics

How Much Should You Really Be Spending on Influencer Marketing?

Between 1 to 25 percent of your marketing budget is the broad rule of thumb.

Kristina Libby

· 5 min read

5 Ways to Up Your Content-Marketing Game

Creating quality content is only the beginning.

Tobi Abdulgafar

· 5 min read

There Is a Best Time to Publish on Social Media and You Can Determine When It Is

You work hard to post good content. Don't let it be overlooked because of poor timing.

Lesya Liu

· 4 min read

Instagram Analytics: Which Metrics Really Matter?

These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.

Nathan Chan

· 5 min read

What I Learned From My First Twitter Chat

It's fast and fun but like nothing you've experienced, so you better prepare.

Ryan Erskine

· 8 min read

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.

Susan Solovic

· 3 min read

Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.

Lesya Liu

· 4 min read

How to Determine the Best App for Managing Social Media

Before you jump headfirst into the next trendy social media management tools, make sure you ask these questions.

Aaron Agius

· 4 min read

5 Apps Disrupting the Social-Networking Scene

These emerging options can help users make meaningful connections offline, express themselves through visual media or simply host real-time chats with groups of friends when you can't get together in person.

Pratik Dholakiya

· 4 min read

This Is Why Social Media Analytics Are Essentially Worthless

All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.

Steve Tobak

· 5 min read

Why Big Businesses Must Proactively Manage Their Online Reputations

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.

Nathan Sinnott

· 8 min read

Swimming Through Crisis: The Stats Behind Lochte's Apology

Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.

Alex Slater

· 4 min read