Social Media Metrics
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How Much Should You Really Be Spending on Influencer Marketing?
Between 1 to 25 percent of your marketing budget is the broad rule of thumb.
5 Ways to Up Your Content-Marketing Game
Creating quality content is only the beginning.
There Is a Best Time to Publish on Social Media and You Can Determine When It Is
You work hard to post good content. Don't let it be overlooked because of poor timing.
Instagram Analytics: Which Metrics Really Matter?
These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.
What I Learned From My First Twitter Chat
It's fast and fun but like nothing you've experienced, so you better prepare.
3 Strategies to Nail Before You Launch Your Social-Media Campaign
Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Why 2017 Will be the Year of Native Content and Engagement
The raw number of followers you have is much less significant than the number of highly engaged followers you have.
How to Determine the Best App for Managing Social Media
Before you jump headfirst into the next trendy social media management tools, make sure you ask these questions.
5 Apps Disrupting the Social-Networking Scene
These emerging options can help users make meaningful connections offline, express themselves through visual media or simply host real-time chats with groups of friends when you can't get together in person.
This Is Why Social Media Analytics Are Essentially Worthless
All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
Why Big Businesses Must Proactively Manage Their Online Reputations
Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Swimming Through Crisis: The Stats Behind Lochte's Apology
Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.
