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Is Social Media Making You Less Social?
In a time when we seem more social, we are also lonely and disconnected.
From Dog Pictures to Art Memes, Here's What to Learn From the Social Media Tactics of Major Museums
To run a more creative social media campaign, follow these five social media tactics from world-famous museums.
5 Reasons Why Your Brand Needs a Strong Social Media Presence
Social media has replaced traditional media, so it's time to funnel your marketing budget into a better, more reliable strategy
"Tweets are read ~100 times more than they are liked," Musk Rolls Out New View Count Feature
Since tweets are more likely to be read than liked, the social media platform is rolling out a new metrics for its users
How To Spy on Your Competition With Social Media
There are various solutions for analyzing your competitors, but these five steps will help you use a social listening tool to the best of your ability.
How to Use Social Media for Market Research
Market research can be conducted via social media channels to gain insights into industry trends and competitor activity.
This Tool Is the Key to Enhancing Your Social Media Presence
Social listening tools can be a great addition to your social media and marketing incentives. Here's what to look for when deciding on the best app for you.
What's Hot and What's Not in Public Relations for 2023
Here's the scoop on new trends you should follow in the public relations industry.
Social Media and The 2022 Midterm Elections: How Social Media Has Changed the Democratic Process
Amid the midterm elections, many are looking toward social media to see how the various platforms are readying themselves for this upcoming election. With the fear of spreading misinformation and chaos, many worry that social media companies are not doing all they can.
Influencers Are The Future of Marketing. Here's How To Prepare Your Brand
In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 personal accounts. It's time to take influencer marketing seriously.
Getting Your First Rank One Position in Google: Everything You Need to Know
Getting to rank number one isn't easy, and if you don't have much experience, it's going to be even more challenging.
5 Must-Know Social Media Trends for Franchises in 2022
Franchises should aim to capitalize on these five trends.
Why So Many Entrepreneurs Don't Know Their Digital Marketing ROI
Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess.
The Business of Harnessing the Power of Social Media
As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will need to have an excellent grasp of social media fundamentals and keep up with evolving social media trends.
Is Social Media Really That Important for Your Business?
Terms like "engagement", "SEO" and "trending" are part of the lexicon now, but are they really that important?