Social Media Metrics

Influencers

Are Influencers Worth Your Money? We Went Undercover to Find Out.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?

Jacqueline Detwiler | 15+ min read

				
5 Reasons Machine Learning Is the Future of MarketingToday's smarter business systems generally mean smarter, and more profitable, companies.

				Chidike Samuelson
			
					|			5 min read
			
How Brands Use Twitter Banter to Gain CloutTwitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.

				Kofi Frimpong
			
					|			5 min read
			
How Much Should You Really Be Spending on Influencer Marketing?Between 1 to 25 percent of your marketing budget is the broad rule of thumb.

				Kristina Libby
			
					|			5 min read
			
5 Ways to Up Your Content-Marketing GameCreating quality content is only the beginning.

				Tobi Abdulgafar
			
					|			5 min read

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Social Media

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Instagram

Instagram Analytics: Which Metrics Really Matter?

These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.

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Twitter

What I Learned From My First Twitter Chat

It's fast and fun but like nothing you've experienced, so you better prepare.

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3 Strategies to Nail Before You Launch Your Social-Media Campaign

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Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.

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Ask the Expert

How to Determine the Best App for Managing Social Media

Before you jump headfirst into the next trendy social media management tools, make sure you ask these questions.

Aaron Agius | 4 min read

Social Networking

5 Apps Disrupting the Social-Networking Scene

These emerging options can help users make meaningful connections offline, express themselves through visual media or simply host real-time chats with groups of friends when you can't get together in person.

Pratik Dholakiya | 4 min read