Social Media Metrics

It's no secret that social media has become a very important part of our lives. It's not just about connecting with friends and family — it's also home to brands and creators building communities.

You can revolutionize your marketing strategy by creating brand-aligned partnerships with influencers, crafting narratives that interweave digital and physical experiences and harnessing AI's trend-predicting powers. By channeling these strategies, you can become the next big sensation.

Social media offers a level playing field for startups to build their brand presence, but the high competition necessitates a strategic and streamlined social media branding approach.

Social media branding blends platforms' expansive reach with the potent influence of finely crafted brand messages. This dynamic duo becomes the bedrock of highly effective marketing campaigns, fueling amplified brand awareness, trust and audience engagement.

Social media channels offer brands a plethora of opportunities to connect with and engage audiences.

By continuously refining and innovating, social media platforms can harness the power of Threads to create a more engaging, informed and inclusive social media experience for users worldwide.

In a time when we seem more social, we are also lonely and disconnected.

To run a more creative social media campaign, follow these five social media tactics from world-famous museums.

Social media has replaced traditional media, so it's time to funnel your marketing budget into a better, more reliable strategy

There are various solutions for analyzing your competitors, but these five steps will help you use a social listening tool to the best of your ability.

Market research can be conducted via social media channels to gain insights into industry trends and competitor activity.

Social listening tools can be a great addition to your social media and marketing incentives. Here's what to look for when deciding on the best app for you.

Here's the scoop on new trends you should follow in the public relations industry.

Amid the midterm elections, many are looking toward social media to see how the various platforms are readying themselves for this upcoming election. With the fear of spreading misinformation and chaos, many worry that social media companies are not doing all they can.

In 2020, the average number of social media accounts for a millennial or Gen Z-er was 8.4 personal accounts. It's time to take influencer marketing seriously.

Getting to rank number one isn't easy, and if you don't have much experience, it's going to be even more challenging.

Franchises should aim to capitalize on these five trends.

Not every metric can be pinpointed exactly, but you can certainly come much closer than intuition or an educated guess.

As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will need to have an excellent grasp of social media fundamentals and keep up with evolving social media trends.

Terms like "engagement", "SEO" and "trending" are part of the lexicon now, but are they really that important?

Unlike other platforms, LinkedIn does not have a notable video or visual element, and the features they have taken from other social media sites have been discontinued.