Social Media Metrics
Social Media
How to Build a Social-Media Strategy That Works
To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing.
Influencer Marketing
How Much Should You Really Be Spending on Influencer Marketing?
Between 1 to 25 percent of your marketing budget is the broad rule of thumb.
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Social Media Marketing
3 Strategies to Nail Before You Launch Your Social-Media Campaign
Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Social Media Marketing
Why 2017 Will be the Year of Native Content and Engagement
The raw number of followers you have is much less significant than the number of highly engaged followers you have.
Ask the Expert
How to Determine the Best App for Managing Social Media
Before you jump headfirst into the next trendy social media management tools, make sure you ask these questions.
Social Networking
5 Apps Disrupting the Social-Networking Scene
These emerging options can help users make meaningful connections offline, express themselves through visual media or simply host real-time chats with groups of friends when you can't get together in...
Social Media Metrics
This Is Why Social Media Analytics Are Essentially Worthless
All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
Reputation Management
Why Big Businesses Must Proactively Manage Their Online Reputations
Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Crisis Management
Swimming Through Crisis: The Stats Behind Lochte's Apology
Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.
Tech Tips
How an Entrepreneur With an Idea Can Develop Technical Expertise
Here's a 3-step plan that can help you build the technical knack required to take your startup places.
Social Media
Voice Search Is Exploding and Digital Strategy Will Never Be the Same
How this changes your digital and social media strategies and could lead to a competitive advantage.
Social Media Marketing
Understanding and Maximizing Your Reach on Any Social-Media Network
Here are a few simple things you can do to help your content break through and reach more of your fans across any social network.
