Social Media Metrics

Influencers

Are Influencers Worth Your Money? We Went Undercover to Find Out.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?

5 Reasons Machine Learning Is the Future of Marketing

Today's smarter business systems generally mean smarter, and more profitable, companies.

How Brands Use Twitter Banter to Gain Clout

Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.

How Much Should You Really Be Spending on Influencer Marketing?

Between 1 to 25 percent of your marketing budget is the broad rule of thumb.

5 Ways to Up Your Content-Marketing Game

Creating quality content is only the beginning.

More From This Topic

Social Media

There Is a Best Time to Publish on Social Media and You Can Determine When It Is

You work hard to post good content. Don't let it be overlooked because of poor timing.
Instagram

Instagram Analytics: Which Metrics Really Matter?

These key figures can help you measure your reach and make smart moves that engage audiences to interact with your brand.
Twitter

What I Learned From My First Twitter Chat

It's fast and fun but like nothing you've experienced, so you better prepare.
Social Media Marketing

3 Strategies to Nail Before You Launch Your Social-Media Campaign

Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Social Media Marketing

Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.
Ask the Expert

How to Determine the Best App for Managing Social Media

Before you jump headfirst into the next trendy social media management tools, make sure you ask these questions.
Social Networking

5 Apps Disrupting the Social-Networking Scene

These emerging options can help users make meaningful connections offline, express themselves through visual media or simply host real-time chats with groups of friends when you can't get together in person.
Social Media Metrics

This Is Why Social Media Analytics Are Essentially Worthless

All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
Reputation Management

Why Big Businesses Must Proactively Manage Their Online Reputations

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Crisis Management

Swimming Through Crisis: The Stats Behind Lochte's Apology

Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.