Social Media Metrics

Influencers

Are Influencers Worth Your Money? We Went Undercover to Find Out.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?

Jacqueline Detwiler | 15+ min read

				
Machine Learning5 Reasons Machine Learning Is the Future of Marketing
					
				Chidike Samuelson
			
					|			5 min read
			
Social Media MarketingHow Brands Use Twitter Banter to Gain Clout
					
				Kofi Frimpong
			
					|			5 min read
			
Influencer MarketingHow Much Should You Really Be Spending on Influencer Marketing?
					
				Kristina Libby
			
					|			5 min read
			
Content Marketing5 Ways to Up Your Content-Marketing Game
					
				Tobi Abdulgafar
			
					|			5 min read

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Why 2017 Will be the Year of Native Content and Engagement

The raw number of followers you have is much less significant than the number of highly engaged followers you have.

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Ask the Expert

How to Determine the Best App for Managing Social Media

Before you jump headfirst into the next trendy social media management tools, make sure you ask these questions.

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Social Networking

5 Apps Disrupting the Social-Networking Scene

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