Social Media Metrics

News and Articles About Social Media Metrics

This Is Why Social Media Analytics Are Essentially Worthless
Social Media Metrics

This Is Why Social Media Analytics Are Essentially Worthless

All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
Steve Tobak
Why Big Businesses Must Proactively Manage Their Online Reputations
Marketing Bootcamp

Why Big Businesses Must Proactively Manage Their Online Reputations

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Nathan Sinnott
Swimming Through Crisis: The Stats Behind Lochte's Apology
Crisis Management

Swimming Through Crisis: The Stats Behind Lochte's Apology

Four-day analysis of news stories and social media posts show Ryan Lochte's tactical response to scandal was, relatively, successful.
Alex Slater
How an Entrepreneur With an Idea Can Develop Technical Expertise
Ready To Launch

How an Entrepreneur With an Idea Can Develop Technical Expertise

Here's a 3-step plan that can help you build the technical knack required to take your startup places.
Pratik Dholakiya
Voice Search Is Exploding and Digital Strategy Will Never Be the Same
Social Media

Voice Search Is Exploding and Digital Strategy Will Never Be the Same

How this changes your digital and social media strategies and could lead to a competitive advantage.
Keith Quesenberry
Understanding and Maximizing Your Reach on Any Social-Media Network
Social Media Marketing

Understanding and Maximizing Your Reach on Any Social-Media Network

Here are a few simple things you can do to help your content break through and reach more of your fans across any social network.
15 Ways to Get More ROI From Social Media This Month
Marketing Bootcamp

15 Ways to Get More ROI From Social Media This Month

Get your numbers up by being 'authentic,' using the right social channels and using paid promotions.
Sujan Patel
The Secrets to Creating Perfect Social-Media Posts
Social Media

The Secrets to Creating Perfect Social-Media Posts

Here are a few tips that will put you on the right path to better Facebook, Twitter, Pinterest, Instagram and Vine posts.
Kevin Allen
5 Things Entrepreneurs Shouldn't Forget About Social Media
Marketing Bootcamp

5 Things Entrepreneurs Shouldn't Forget About Social Media

Social media isn't a podium for your advertising. Think of it instead as an open table in a coffee shop.
Jayson DeMers
6 Quick Tips for a Successful Startup Social-Media Campaign
Marketing Bootcamp

6 Quick Tips for a Successful Startup Social-Media Campaign

Which one is right for your business? Facebook? Twitter? Instagram? Tailor your choice to your business.
Scott Langdon
How to See Which Social Media Platform Is Sending You the Most Traffic
Social Media

How to See Which Social Media Platform Is Sending You the Most Traffic

Social media can be an incredibly powerful tool for driving traffic to your website, if you know what to look for.
Julia Jornsay-Silverberg
30 Days Worth of Social Media Hacks and Experiments
Marketing Bootcamp

30 Days Worth of Social Media Hacks and Experiments

If you're curious for ways to grow your social media numbers, to have more success, to get more followers and more clicks, the best piece of advice is to keep trying new things.
Kevan Lee
The Top Social Media Tools for Working Smarter, Not Harder
Marketing Bootcamp

The Top Social Media Tools for Working Smarter, Not Harder

Stop relying on manual labor and take a deep dive into social-media time saving tools.
Cynthia Johnson
3 Never-Fail Tactics for Superior Social-Media Engagement
Social Media Business Growth

3 Never-Fail Tactics for Superior Social-Media Engagement

Building a profitable online business is an art but, increasingly, there is some science that helps you figure it out.
Rohan Ayyar