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More Posts on Sponsorships
Know who you are asking, what you are asking for and when to ask it.
There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.
Companies spent more than $20 billion on sponsorships last year.
Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
Niantic is talking with several companies interested in partnerships similar to the deal that turned nearly 3,000 McDonald's restaurants in Japan into stops for collecting virtual supplies or "gyms" for on-screen battles.
The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
Even a tedious conference is a good opportunity to get you and your product in front of potential customers.
The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that.
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
To do it right, you'll need to find a way that serves your vision while also supporting others.
Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.