Sponsorships
Most Creators Are Doing Brand Deals Wrong — And This Sponsorship Expert Has Some Advice for Them
Justin Moore discusses how to perfect a pitch, what brands care about and why storytelling is still a prized commodity.
Everyone Talks About Mentors. But What About Sponsors? Here's How They Differ — and Why You Need Both
Sponsorship and mentorship may sound the same, but they have different benefits and should not be carried out in isolation. Within a business, the only truly effective way to implement these processes is to see them as two parts of a cycle that should repeat continually.
31 Ways to Market Your Business on a Budget
Using these 31 low-cost marketing ideas, you can take your business to the next level. Plus, marketing and advertising advice from industry veterans.
Dream11 Replaces Byju's as Indian Cricket Team's Lead Sponsor
The first batch of changed branding will be seen on Team India jerseys in the Test series against the West Indies starting 12th July 2023.
How Your Small Business Can Become a Hyperlocal Event Sponsor
Event sponsorship brings rewards, and you can take part no matter how small your small business is.
With IPL Suspended, Uncertainty Looms Over Startup Sponsors
Though it is unclear whether the players will be paid in full for almost half-run IPL edition, it is not less than a nightmare for the sponsors who have been pumping in large volumes of money in the tournament
Chinese Funding-Backed Dream11 Wins Title Sponsorship For IPL 2020
The fantasy sports platform Dream11 has won the deal at INR 222 crore, almost half from what VIVO were paying
If You're Not Attending Cultural Tentpole Events, You're Missing a Major Source of Buzz
Coachella wasn't just a media stunt in the desert -- it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.
How Brands Can Work With Festival Sponsorship
Festivals and sponsors collaborate with each other to create events that help bring communities together.
This Digital Startup is Re-defining the 'Impact' of Corporates' Social Responsibility
Impactify is bridging the gap between NGOs and sponsors through its smart marketplace model
Corporate Innovation: What's Cooking In Business Corridors
Corporates today are extremely savvy and most are well aware of what start-ups are doing in their respective domains.
Demystifying the Process of Securing Corporate Sponsorship
Know who you are asking, what you are asking for and when to ask it.
Don't Pay to Play the Game of Marketing: Here's What to Do Instead
There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.
5 Tips for Using Corporate Sponsorship to Drive Brand Visibility
Companies spent more than $20 billion on sponsorships last year.
3 Criteria to Fulfill With Your Next Sponsorship Opportunity
Sponsoring the wrong event can be destructive to your brand. So, what should you look for?