Sponsorships

If You're Not Attending Cultural Tentpole Events, You're Missing a Major Source of Buzz

Coachella wasn't just a media stunt in the desert -- it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.

Kimberly Zhang

How Brands Can Work With Festival Sponsorship

Festivals and sponsors collaborate with each other to create events that help bring communities together.

This Digital Startup is Re-defining the 'Impact' of Corporates' Social Responsibility

Impactify is bridging the gap between NGOs and sponsors through its smart marketplace model

Aastha Singal

No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business

Effective marketing begins with a good elevator pitch delivered to anybody interested in listening.

John Rampton

Corporate Innovation: What's Cooking In Business Corridors

Corporates today are extremely savvy and most are well aware of what start-ups are doing in their respective domains.

Rama Iyer

Demystifying the Process of Securing Corporate Sponsorship

Know who you are asking, what you are asking for and when to ask it.

Don't Pay to Play the Game of Marketing: Here's What to Do Instead

There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.

Jason Lucash

5 Tips for Using Corporate Sponsorship to Drive Brand Visibility

Companies spent more than $20 billion on sponsorships last year.

Matt Orlic

3 Criteria to Fulfill With Your Next Sponsorship Opportunity

Sponsoring the wrong event can be destructive to your brand. So, what should you look for?

David Saef

Pokémon Go Creator Wants More Sponsorships Like McDonald's Japan

Niantic is talking with several companies interested in partnerships similar to the deal that turned nearly 3,000 McDonald's restaurants in Japan into stops for collecting virtual supplies or "gyms" for on-screen battles.

Reuters

How LeagueSide Found Big-Time Opportunities in Small-Town Sports

The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.

Andrew Yang

Conferences Are Good for Networking but Great for Marketing

Even a tedious conference is a good opportunity to get you and your product in front of potential customers.

Derek Newton