Sponsorships

Music festivals

If You're Not Attending Cultural Tentpole Events, You're Missing a Major Source of Buzz

Coachella wasn't just a media stunt in the desert -- it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.

Kimberly Zhang | 6 min read

				
How Brands Can Work With Festival SponsorshipFestivals and sponsors collaborate with each other to create events that help bring communities together.

				Alice Goldstein
			
					|			7 min read
			
No Money? No Problem. 30 Low Budget Marketing Ideas for Your BusinessEffective marketing begins with a good elevator pitch delivered to anybody interested in listening.

				John Rampton
			
					|			14 min read
			
Demystifying the Process of Securing Corporate SponsorshipKnow who you are asking, what you are asking for and when to ask it.

				Ximena N. Larkin
			
					|			4 min read
			
Don't Pay to Play the Game of Marketing: Here's What to Do InsteadThere's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.

				Jason Lucash
			
					|			5 min read

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5 Tips for Using Corporate Sponsorship to Drive Brand Visibility

Companies spent more than $20 billion on sponsorships last year.

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Sponsoring the wrong event can be destructive to your brand. So, what should you look for?

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Pokémon

Pokémon Go Creator Wants More Sponsorships Like McDonald's Japan

Niantic is talking with several companies interested in partnerships similar to the deal that turned nearly 3,000 McDonald's restaurants in Japan into stops for collecting virtual supplies or "gyms" for on-screen battles.

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Niche marketing

How LeagueSide Found Big-Time Opportunities in Small-Town Sports

The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.

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Marketing

Conferences Are Good for Networking but Great for Marketing

Even a tedious conference is a good opportunity to get you and your product in front of potential customers.

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Customers

5 Ways to Get Your First Customer

The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.

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Capitalism

How Business Is Regulating Good Behavior in the NFL

The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that.

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Marketing

A Jonas Brother's Baby, Brought to You by Procter & Gamble

News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.

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Top 10 Ways to Make Money Online -- With Integrity

To do it right, you'll need to find a way that serves your vision while also supporting others.

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Marketing

Before You Sponsor an Event, Answer These Questions

Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.

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