Signing out of account, Standby...
Coachella wasn't just a media stunt in the desert -- it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.
Impactify is bridging the gap between NGOs and sponsors through its smart marketplace model
Effective marketing begins with a good elevator pitch delivered to anybody interested in listening.
Corporates today are extremely savvy and most are well aware of what start-ups are doing in their respective domains.
There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.
Companies spent more than $20 billion on sponsorships last year.
Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
Niantic is talking with several companies interested in partnerships similar to the deal that turned nearly 3,000 McDonald's restaurants in Japan into stops for collecting virtual supplies or "gyms" for on-screen battles.
The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.