Sponsorships

Music festivals

If You're Not Attending Cultural Tentpole Events, You're Missing a Major Source of Buzz

Coachella wasn't just a media stunt in the desert -- it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.

How Brands Can Work With Festival Sponsorship

Festivals and sponsors collaborate with each other to create events that help bring communities together.

No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business

Effective marketing begins with a good elevator pitch delivered to anybody interested in listening.

Demystifying the Process of Securing Corporate Sponsorship

Know who you are asking, what you are asking for and when to ask it.

Don't Pay to Play the Game of Marketing: Here's What to Do Instead

There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.

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Capitalism

How Business Is Regulating Good Behavior in the NFL

The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that.
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A Jonas Brother's Baby, Brought to You by Procter & Gamble

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Before You Sponsor an Event, Answer These Questions

Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.