Demystifying the Process of Securing Corporate Sponsorship
Ximena N. Larkin
News and Articles About Sponsorships
Don't Pay to Play the Game of Marketing: Here's What to Do Instead
There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.
5 Tips for Using Corporate Sponsorship to Drive Brand Visibility
Companies spent more than $20 billion on sponsorships last year.
3 Criteria to Fulfill With Your Next Sponsorship Opportunity
Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
Pokémon Go Creator Wants More Sponsorships Like McDonald's Japan
Niantic is talking with several companies interested in partnerships similar to the deal that turned nearly 3,000 McDonald's restaurants in Japan into stops for collecting virtual supplies or "gyms" for on-screen battles.
Events Cost Money. Here Are 3 Ways to Secure Sponsorship.
Events are an amazing way to connect with your customers and community and to build your network and pipeline -- but you need cash to pull them off.
How LeagueSide Found Big-Time Opportunities in Small-Town Sports
The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
Conferences Are Good for Networking but Great for Marketing
Even a tedious conference is a good opportunity to get you and your product in front of potential customers.
5 Ways to Get Your First Customer
The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
How Business Is Regulating Good Behavior in the NFL
The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that.
A Jonas Brother's Baby, Brought to You by Procter & Gamble
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Top 10 Ways to Make Money Online -- With Integrity
To do it right, you'll need to find a way that serves your vision while also supporting others.
Before You Sponsor an Event, Answer These Questions
Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
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