Building a Business
Most Creators Are Doing Brand Deals Wrong — And This Sponsorship Expert Has Some Advice for Them
Justin Moore discusses how to perfect a pitch, what brands care about and why storytelling is still a prized commodity.
Sponsorships
Marketing
If You’re Not Attending Cultural Tentpole Events, You’re Missing a Major Source of Buzz
Coachella wasn't just a media stunt in the desert -- it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.
Business Branding
How Brands Can Work With Festival Sponsorship
Festivals and sponsors collaborate with each other to create events that help bring communities together.
Building a Business
Demystifying the Process of Securing Corporate Sponsorship
Know who you are asking, what you are asking for and when to ask it.
Marketing
Don’t Pay to Play the Game of Marketing: Here’s What to Do Instead
There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.
By Jason Lucash
Marketing
5 Tips for Using Corporate Sponsorship to Drive Brand Visibility
Companies spent more than $20 billion on sponsorships last year.
By Matt Orlic
Marketing
3 Criteria to Fulfill With Your Next Sponsorship Opportunity
Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
By David Saef
Business News
Pokémon Go Creator Wants More Sponsorships Like McDonald’s Japan
Niantic is talking with several companies interested in partnerships similar to the deal that turned nearly 3,000 McDonald's restaurants in Japan into stops for collecting virtual supplies or "gyms" for on-screen battles.
By Reuters
Marketing
How LeagueSide Found Big-Time Opportunities in Small-Town Sports
The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
By Andrew Yang
Marketing
Conferences Are Good for Networking but Great for Marketing
Even a tedious conference is a good opportunity to get you and your product in front of potential customers.
By Derek Newton
Building a Business
5 Ways to Get Your First Customer
The initial adopters of your product play a pivotal role for your company. They bring in revenue and can open doors to other purchasers.
By Diana Kander
Thought Leaders
How Business Is Regulating Good Behavior in the NFL
The NFL and players needed sponsors to get serious about abuse. Thank capitalism for that.
Building a Business
A Jonas Brother’s Baby, Brought to You by Procter & Gamble
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
By Laura Entis
Building a Business
Top 10 Ways to Make Money Online — With Integrity
To do it right, you'll need to find a way that serves your vision while also supporting others.
By Lewis Howes
Marketing
Before You Sponsor an Event, Answer These Questions
Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
By Ivan Misner
Thought Leaders
How to Attract Corporate Sponsors
Use these nine tips to do what you love and find a company willing to foot the bill.
By Eve Gumpel