The first batch of changed branding will be seen on Team India jerseys in the Test series against the West Indies starting 12th July 2023.
Event sponsorship brings rewards, and you can take part no matter how small your small business is.
Though it is unclear whether the players will be paid in full for almost half-run IPL edition, it is not less than a nightmare for the sponsors who have been pumping in large volumes of money in the tournament
The fantasy sports platform Dream11 has won the deal at INR 222 crore, almost half from what VIVO were paying
Coachella wasn't just a media stunt in the desert -- it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.
Festivals and sponsors collaborate with each other to create events that help bring communities together.
Effective marketing begins with a good elevator pitch delivered to anybody interested in listening.
Corporates today are extremely savvy and most are well aware of what start-ups are doing in their respective domains.
Know who you are asking, what you are asking for and when to ask it.
There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.
Companies spent more than $20 billion on sponsorships last year.
Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
Niantic is talking with several companies interested in partnerships similar to the deal that turned nearly 3,000 McDonald's restaurants in Japan into stops for collecting virtual supplies or "gyms" for on-screen battles.
The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.