Sponsorships

News and Trends

Dream11 Replaces Byju's as Indian Cricket Team's Lead Sponsor

The first batch of changed branding will be seen on Team India jerseys in the Test series against the West Indies starting 12th July 2023.

Business News

How Your Small Business Can Become a Hyperlocal Event Sponsor

Event sponsorship brings rewards, and you can take part no matter how small your small business is.

News and Trends

With IPL Suspended, Uncertainty Looms Over Startup Sponsors

Though it is unclear whether the players will be paid in full for almost half-run IPL edition, it is not less than a nightmare for the sponsors who have been pumping in large volumes of money in the tournament

News and Trends

Chinese Funding-Backed Dream11 Wins Title Sponsorship For IPL 2020

The fantasy sports platform Dream11 has won the deal at INR 222 crore, almost half from what VIVO were paying

Business News

If You're Not Attending Cultural Tentpole Events, You're Missing a Major Source of Buzz

Coachella wasn't just a media stunt in the desert -- it was a gold mine for marketers seeking experiential marketing ideas. Jump-start your event planning by exploring the many ways companies got Coachella right.

Business News

How Brands Can Work With Festival Sponsorship

Festivals and sponsors collaborate with each other to create events that help bring communities together.

Technology

This Digital Startup is Re-defining the 'Impact' of Corporates' Social Responsibility

Impactify is bridging the gap between NGOs and sponsors through its smart marketplace model

Business News

No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business

Effective marketing begins with a good elevator pitch delivered to anybody interested in listening.

Technology

Corporate Innovation: What's Cooking In Business Corridors

Corporates today are extremely savvy and most are well aware of what start-ups are doing in their respective domains.

Business News

Demystifying the Process of Securing Corporate Sponsorship

Know who you are asking, what you are asking for and when to ask it.

Business News

Don't Pay to Play the Game of Marketing: Here's What to Do Instead

There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.

Business News

5 Tips for Using Corporate Sponsorship to Drive Brand Visibility

Companies spent more than $20 billion on sponsorships last year.

Business News

3 Criteria to Fulfill With Your Next Sponsorship Opportunity

Sponsoring the wrong event can be destructive to your brand. So, what should you look for?

Business News

Pokémon Go Creator Wants More Sponsorships Like McDonald's Japan

Niantic is talking with several companies interested in partnerships similar to the deal that turned nearly 3,000 McDonald's restaurants in Japan into stops for collecting virtual supplies or "gyms" for on-screen battles.

Business News

How LeagueSide Found Big-Time Opportunities in Small-Town Sports

The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.