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Spotify

Ready For Anything

Pandora's Tim Westergren Wants to Make Musicians Respectable

Like many companies, Pandora doesn't just want to make a buck. The company also aims to turn being a musician into a middle-class job.
Small Business Heroes

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
Marketing

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.