Subscription Services

Fostering loyal customers can be as simple as analyzing your subscription data.

There are a lot of components that go into building a subscription business — but taking care to avoid these common marketing pitfalls is an important step to laying the foundation for a successful brand fueled by customer retention and engagement.

The Federal Trade Commission proposed a new rule that intends to make it just as easy for subscribers to cancel their subscriptions as it was to sign up.

Customers have many options to choose from, and they don't buy from you just because you want them to — your motives really attract them.

Ryan Culver, Caroline Elston and Lowell Bieber, the co-founders behind meat-and-cheese subscription box Platterful, know what it takes to balance full-time jobs and a fast-growing business.

When it comes to this evolving landscape, there are things to both celebrate and watch out for.

While in its simplest form, the concept of manufacturing may convey the thought of creating and selling a product, today's connectivity has led to further opportunities. For manufacturers, that includes windows opening to new revenue streams.

If your business is facing increased competition for sales, here is a big lesson from one of the world's most valuable companies.

Discover why transitioning to a subscription-based business may be your best move when you join us for this webinar with Vipin Porwal, the CEO and founder of Smarty. Register now!

The company is asking some users to verify their accounts.

Subscribers, who now number more than 100 million, can look forward to at least 100 new titles annually.

Why wait on these digital steals?

Save time and simplify life with these subscription programs.

This entrepreneur shares how she streamlines her tasks to get more done throughout the week.

Subscriptions will always require a little input from customers -- at least, until we learn how to read their minds.

Members are able to swap cars up to 18 times a year

The STEM Club Toy Subscription encourages kids to learn through play -- for $20 a month.

Offering incentives and following up with canceled clients can significantly increase your active subscriptions.

China is the missing piece for both Amazon and Netflix in their global expansion as the world's most populous country has stringent policies on regulations and censorship.

Why give only once when you can give multiple times throughout the year? Here are some fun options to consider.

If you'd like to expand your marketing reach, consider these 6 ways.