Testimonials: Page 2
Increase Your Perceived Value With Social Proof -- and Charge More
You can start establishing your presence by using customer reviews, testimonials and authority logos.
Legal Tips for Using Customer Testimonials
While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
The Simple Way to Vet a Potential Business Partner
It's amazing that people seem to spend more time reading reviews of a restaurant they're considering going to for lunch than looking into the companies and people they're considering working with.
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
5 Steps for Increasing Conversions on Your Website
Turn looky-loos into shoppers with these smart tips.
How to Get Online Customers to Find You and Trust You
Content marketing is a must these days for almost every business. Find out how to do it right.
Getting the Best Testimonials From Clients to Use in Your Marketing
Top performers get the best testimonials with a simple trick. They write them for their clients. Really.
5 Social-Media Sources of Testimonials for Your Business
By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
11 Reasons Why Your Website Doesn't Sell
Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
5 Reliable Methods for Building Trust in Your Mobile App
Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
3 Ways to Make an Offer Your Prospects Can't Refuse
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Craft an Effective 'About' Page in 3 Simple Steps
This page, which introduces you and your product to website visitors, can bring in new customers to your business if done well.
How Scoring Celebrity Clients Can Take Your Business to the Next Level
High-profile customers confer benefits beyond the sheer monetary value of the stipend.
Chris Brogan on How to Make Your Customer a Hero
Most marketers put the focus on their product. Try flipping that around and showing your customers how they can be successful.