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Testimonials

What Motivated This Executive to Leave Her Job and Start a Cauliflower-Crust Pizza Company
The Digest

What Motivated This Executive to Leave Her Job and Start a Cauliflower-Crust Pizza Company

Gail Becker had a high-ranking role at Edelman before she founded Caulipower, which now sells products in 10,000 stores.
Stephen J. Bronner | 7 min read
Research Says This Type of Video Closes More B2B Sales

Research Says This Type of Video Closes More B2B Sales

Here's how getting creative with your approach to case studies can cut out the high-pressure sell.
James G. Brooks | 5 min read
3 Criteria for Selecting the Best Case Studies for Your Talk

3 Criteria for Selecting the Best Case Studies for Your Talk

Use the power of emotional storytelling to make your target customers feel like heroes and close more deals.
Dustin Mathews | 4 min read
Why You Need Social Proof on Your Website

Why You Need Social Proof on Your Website

Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers.
Rachel Perlmutter | 4 min read
4 Better Ways to Showcase Testimonials for Your Business

4 Better Ways to Showcase Testimonials for Your Business

Make your existing customers your company's best salespeople.
William Craig | 4 min read

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Ecommerce Entrepreneurs: Use This Psychological Trick to Sell More
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Ecommerce Entrepreneurs: Use This Psychological Trick to Sell More

It's called social proof -- looking to others when you are unsure what to do.
Brian Roberts | 4 min read
How to Keep Your Social Media Images Looking Fresh
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How to Keep Your Social Media Images Looking Fresh

Just because you post daily doesn't mean your images can't be enticing. Read on to learn more.
Alan Cassinelli | 8 min read
Increase Your Perceived Value With Social Proof -- and Charge More
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Increase Your Perceived Value With Social Proof -- and Charge More

You can start establishing your presence by using customer reviews, testimonials and authority logos.
Sam Oh | 5 min read
Legal Tips for Using Customer Testimonials
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Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
Leah Hamilton | 7 min read
The Simple Way to Vet a Potential Business Partner
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The Simple Way to Vet a Potential Business Partner

It's amazing that people seem to spend more time reading reviews of a restaurant they're considering going to for lunch than looking into the companies and people they're considering working with.
Stephen Key | 3 min read
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
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10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.
Dan S. Kennedy | 6 min read
5 Steps for Increasing Conversions on Your Website
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5 Steps for Increasing Conversions on Your Website

Turn looky-loos into shoppers with these smart tips.
Mitch Meyerson | 6 min read
How to Get Online Customers to Find You and Trust You
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How to Get Online Customers to Find You and Trust You

Content marketing is a must these days for almost every business. Find out how to do it right.
Mitch Meyerson | 5 min read
Getting the Best Testimonials From Clients to Use in Your Marketing
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Getting the Best Testimonials From Clients to Use in Your Marketing

Top performers get the best testimonials with a simple trick. They write them for their clients. Really.
Issamar Ginzberg | 7 min read
5 Social-Media Sources of Testimonials for Your Business
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5 Social-Media Sources of Testimonials for Your Business

By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
Firas Kittaneh | 5 min read