Research Says This Type of Video Closes More B2B Sales
Here's how getting creative with your approach to case studies can cut out the high-pressure sell.
3 Criteria for Selecting the Best Case Studies for Your Talk
Use the power of emotional storytelling to make your target customers feel like heroes and close more deals.
4 Better Ways to Showcase Testimonials for Your Business
Make your existing customers your company's best salespeople.
Ecommerce Entrepreneurs: Use This Psychological Trick to Sell More
It's called social proof -- looking to others when you are unsure what to do.
Increase Your Perceived Value With Social Proof -- and Charge More
You can start establishing your presence by using customer reviews, testimonials and authority logos.
The Simple Way to Vet a Potential Business Partner
It's amazing that people seem to spend more time reading reviews of a restaurant they're considering going to for lunch than looking into the companies and people they're considering working with.
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
5 Steps for Increasing Conversions on Your Website
Turn looky-loos into shoppers with these smart tips.