Testimonials
Marketing
Why You Need Social Proof on Your Website
Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers.
Sales
3 Criteria for Selecting the Best Case Studies for Your Talk
Use the power of emotional storytelling to make your target customers feel like heroes and close more deals.
More From This Topic
Social Media
Increase Your Perceived Value With Social Proof -- and Charge More
You can start establishing your presence by using customer reviews, testimonials and authority logos.
Testimonials
Legal Tips for Using Customer Testimonials
While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
Partnerships
The Simple Way to Vet a Potential Business Partner
It's amazing that people seem to spend more time reading reviews of a restaurant they're considering going to for lunch than looking into the companies and people they're considering working with.
Ready for Anything
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
Online Marketing
5 Steps for Increasing Conversions on Your Website
Turn looky-loos into shoppers with these smart tips.
Online Marketing
How to Get Online Customers to Find You and Trust You
Content marketing is a must these days for almost every business. Find out how to do it right.
Testimonials
Getting the Best Testimonials From Clients to Use in Your Marketing
Top performers get the best testimonials with a simple trick. They write them for their clients. Really.
Social Media Marketing
5 Social-Media Sources of Testimonials for Your Business
By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
Website Traffic
11 Reasons Why Your Website Doesn't Sell
Strip your pages of all the hurdles and turnoffs that drive customers away. Fill it instead with engaging, customer-friendly features.
Marketing Strategies
5 Reliable Methods for Building Trust in Your Mobile App
Nothing is better for selling the latest app that the oldest advertisement of them all, the glowing praise of a satisfied customer.
