Testimonials

Need to Establish Trust With Your Audience? Leverage Social Proof.
Social Media

Need to Establish Trust With Your Audience? Leverage Social Proof.

You can't be the only one talking about how great your brand is -- leverage testimonials and reviews to increase audience buy-in.
Terry Rice | 2 min read
What Motivated This Executive to Leave Her Job and Start a Cauliflower-Crust Pizza Company

What Motivated This Executive to Leave Her Job and Start a Cauliflower-Crust Pizza Company

Gail Becker had a high-ranking role at Edelman before she founded Caulipower, which now sells products in 10,000 stores.
Stephen J. Bronner | 7 min read
Research Says This Type of Video Closes More B2B Sales

Research Says This Type of Video Closes More B2B Sales

Here's how getting creative with your approach to case studies can cut out the high-pressure sell.
James G. Brooks | 5 min read
3 Criteria for Selecting the Best Case Studies for Your Talk

3 Criteria for Selecting the Best Case Studies for Your Talk

Use the power of emotional storytelling to make your target customers feel like heroes and close more deals.
Dustin Mathews | 4 min read
Why You Need Social Proof on Your Website

Why You Need Social Proof on Your Website

Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers.
Rachel Perlmutter | 4 min read

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4 Better Ways to Showcase Testimonials for Your Business

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Increase Your Perceived Value With Social Proof -- and Charge More
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Legal Tips for Using Customer Testimonials
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While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
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It's amazing that people seem to spend more time reading reviews of a restaurant they're considering going to for lunch than looking into the companies and people they're considering working with.
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Top performers get the best testimonials with a simple trick. They write them for their clients. Really.
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