More Posts on Testimonials
Need to Establish Trust With Your Audience? Leverage Social Proof.
You can't be the only one talking about how great your brand is -- leverage testimonials and reviews to increase audience buy-in.
What Motivated This Executive to Leave Her Job and Start a Cauliflower-Crust Pizza Company
Gail Becker had a high-ranking role at Edelman before she founded Caulipower, which now sells products in 10,000 stores.
Research Says This Type of Video Closes More B2B Sales
Here's how getting creative with your approach to case studies can cut out the high-pressure sell.
3 Criteria for Selecting the Best Case Studies for Your Talk
Use the power of emotional storytelling to make your target customers feel like heroes and close more deals.
Ecommerce Entrepreneurs: Use This Psychological Trick to Sell More
It's called social proof -- looking to others when you are unsure what to do.
How to Keep Your Social Media Images Looking Fresh
Just because you post daily doesn't mean your images can't be enticing. Read on to learn more.
Increase Your Perceived Value With Social Proof -- and Charge More
You can start establishing your presence by using customer reviews, testimonials and authority logos.
The Simple Way to Vet a Potential Business Partner
It's amazing that people seem to spend more time reading reviews of a restaurant they're considering going to for lunch than looking into the companies and people they're considering working with.
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.