Testimonials

Need to Establish Trust With Your Audience? Leverage Social Proof.

You can't be the only one talking about how great your brand is -- leverage testimonials and reviews to increase audience buy-in.

Terry Rice

· 2 min read

What Motivated This Executive to Leave Her Job and Start a Cauliflower-Crust Pizza Company

Gail Becker had a high-ranking role at Edelman before she founded Caulipower, which now sells products in 10,000 stores.

Stephen J. Bronner

· 7 min read

Research Says This Type of Video Closes More B2B Sales

Here's how getting creative with your approach to case studies can cut out the high-pressure sell.

James G. Brooks

· 5 min read

3 Criteria for Selecting the Best Case Studies for Your Talk

Use the power of emotional storytelling to make your target customers feel like heroes and close more deals.

Dustin Mathews

· 4 min read

Why You Need Social Proof on Your Website

Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers.

Rachel Perlmutter

· 4 min read

4 Better Ways to Showcase Testimonials for Your Business

Make your existing customers your company's best salespeople.

William Craig

· 4 min read

Ecommerce Entrepreneurs: Use This Psychological Trick to Sell More

It's called social proof -- looking to others when you are unsure what to do.

Brian J. Roberts

· 4 min read

How to Keep Your Social Media Images Looking Fresh

Just because you post daily doesn't mean your images can't be enticing. Read on to learn more.

Alan Cassinelli

· 8 min read

Increase Your Perceived Value With Social Proof -- and Charge More

You can start establishing your presence by using customer reviews, testimonials and authority logos.

Sam Oh

· 5 min read

Legal Tips for Using Customer Testimonials

While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.

Leah Hamilton

· 7 min read

The Simple Way to Vet a Potential Business Partner

It's amazing that people seem to spend more time reading reviews of a restaurant they're considering going to for lunch than looking into the companies and people they're considering working with.

Stephen Key

· 3 min read

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

A look at how to turn your website into an effective marketing tool for your business.

Dan S. Kennedy

· 6 min read