Testimonials

5 Tips to Optimize Your Business Website, Increase Conversions and Make Money Online
Marketing

5 Tips to Optimize Your Business Website, Increase Conversions and Make Money Online

It's where marketing efforts converge, so to make money online, you need to make sure your website is in order.
Pritom Das | 5 min read
Need to Establish Trust With Your Audience? Leverage Social Proof.

Need to Establish Trust With Your Audience? Leverage Social Proof.

You can't be the only one talking about how great your brand is -- leverage testimonials and reviews to increase audience buy-in.
Terry Rice | 2 min read
What Motivated This Executive to Leave Her Job and Start a Cauliflower-Crust Pizza Company

What Motivated This Executive to Leave Her Job and Start a Cauliflower-Crust Pizza Company

Gail Becker had a high-ranking role at Edelman before she founded Caulipower, which now sells products in 10,000 stores.
Stephen J. Bronner | 7 min read
Research Says This Type of Video Closes More B2B Sales

Research Says This Type of Video Closes More B2B Sales

Here's how getting creative with your approach to case studies can cut out the high-pressure sell.
James G. Brooks | 5 min read
3 Criteria for Selecting the Best Case Studies for Your Talk

3 Criteria for Selecting the Best Case Studies for Your Talk

Use the power of emotional storytelling to make your target customers feel like heroes and close more deals.
Dustin Mathews | 4 min read

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Why You Need Social Proof on Your Website

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Make your existing customers your company's best salespeople.
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You can start establishing your presence by using customer reviews, testimonials and authority logos.
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Legal Tips for Using Customer Testimonials
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While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
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The Simple Way to Vet a Potential Business Partner
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It's amazing that people seem to spend more time reading reviews of a restaurant they're considering going to for lunch than looking into the companies and people they're considering working with.
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10 Things Your Website Needs If You Want to Attract the Wealthy Customer
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