Testimonials
Marketing
Why You Need Social Proof on Your Website
Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers.
The Digest
What Motivated This Executive to Leave Her Job and Start a Cauliflower-Crust Pizza Company
Gail Becker had a high-ranking role at Edelman before she founded Caulipower, which now sells products in 10,000 stores.
More From This Topic
Ready for Anything
Ecommerce Entrepreneurs: Use This Psychological Trick to Sell More
It's called social proof -- looking to others when you are unsure what to do.
Social Media Content
How to Keep Your Social Media Images Looking Fresh
Just because you post daily doesn't mean your images can't be enticing. Read on to learn more.
Social Media
Increase Your Perceived Value With Social Proof -- and Charge More
You can start establishing your presence by using customer reviews, testimonials and authority logos.
Testimonials
Legal Tips for Using Customer Testimonials
While testimonials build customer trust, create goodwill for your product and show potential customers a positive brand history, there are some things you need to watch out for when using them.
Partnerships
The Simple Way to Vet a Potential Business Partner
It's amazing that people seem to spend more time reading reviews of a restaurant they're considering going to for lunch than looking into the companies and people they're considering working with.
Ready for Anything
10 Things Your Website Needs If You Want to Attract the Wealthy Customer
A look at how to turn your website into an effective marketing tool for your business.
Online Marketing
5 Steps for Increasing Conversions on Your Website
Turn looky-loos into shoppers with these smart tips.
Online Marketing
How to Get Online Customers to Find You and Trust You
Content marketing is a must these days for almost every business. Find out how to do it right.
Testimonials
Getting the Best Testimonials From Clients to Use in Your Marketing
Top performers get the best testimonials with a simple trick. They write them for their clients. Really.
Social Media Marketing
5 Social-Media Sources of Testimonials for Your Business
By monitoring your public posts and encouraging your fans to share what they value about your company's product or service, you'll build a strong portfolio of credible recommendations.
