Testimonials
Are Your Testimonials Helping Or Hurting? 4 Common Mistakes To Avoid
Misused testimonials can ruin your business. Learn how to avoid the four common mistakes companies make with endorsements before your brand takes a hit.
5 Strategies for Getting the Most Out of a Customer Testimonial
Storytelling has been a human tradition since the dawn of early civilization.
3 Ways to Stand Out from Competitors
Believe it or not, being better isn't your main objective.
How to Simply (and Successfully) Market Your 'Not-So-Sexy' Business
Not all products and services have obvious surface appeal, but the good news is you can still steer them toward success.
Why Webinars, Now 25 Years Old, Are More Effective for Sales Than Ever
Deliver your knowledge in a live setting and watch the sales roll in.
5 Tips to Optimize Your Business Website, Increase Conversions and Make Money Online
It's where marketing efforts converge, so to make money online, you need to make sure your website is in order.
Need to Establish Trust With Your Audience? Leverage Social Proof.
You can't be the only one talking about how great your brand is -- leverage testimonials and reviews to increase audience buy-in.
What Motivated This Executive to Leave Her Job and Start a Cauliflower-Crust Pizza Company
Gail Becker had a high-ranking role at Edelman before she founded Caulipower, which now sells products in 10,000 stores.
Research Says This Type of Video Closes More B2B Sales
Here's how getting creative with your approach to case studies can cut out the high-pressure sell.
How Customer Testimonials Can be the Best Marketing Tool
By encouraging customer testimonials, entrepreneurs can leverage it to bring validation for their product.
3 Criteria for Selecting the Best Case Studies for Your Talk
Use the power of emotional storytelling to make your target customers feel like heroes and close more deals.
Why You Need Social Proof on Your Website
Learn how to collect the right testimonials and get your business the social proof it needs to earn more customers.
4 Better Ways to Showcase Testimonials for Your Business
Make your existing customers your company's best salespeople.
Ecommerce Entrepreneurs: Use This Psychological Trick to Sell More
It's called social proof -- looking to others when you are unsure what to do.
How to Keep Your Social Media Images Looking Fresh
Just because you post daily doesn't mean your images can't be enticing. Read on to learn more.