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How to Simply (and Successfully) Market Your 'Not-So-Sexy' Business Not all products and services have obvious surface appeal, but the good news is you can still steer them toward success.

By Jennifer Spencer

Opinions expressed by Entrepreneur contributors are their own.

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It seems that most media attention tends to go toward startups that offer something innovative and exciting. The latest app or "disruptive" brand is what will inevitably get the most attention.

The thing is, not every business can deliver that level of flash and pizazz. Some industries and businesses are going to seem boring no matter how you look at it. This doesn't mean they aren't necessary. After all, toilet paper is hardly an exciting product, but you'd have been hard-pressed to find it throughout much of 2020.

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