Eminem Requests Protective Order Against Bravo 'Housewives' in Trademark Dispute, Refuses to Appear in Court
The real Slim Shady isn't standing up—in court—after filing an opposition to a trademark application for the "Reasonably Shady" podcast in February 2023.
Your business' brand is one of your most valuable assets -- and it can be protected more easily than you may think.
Here's how to protect your brand's most valuable asset: trademarks.
Don't overlook the importance of trademarks, as they are paramount in protecting your brand.
From a business perspective, intellectual property doesn't seem like such a massive thing to consider. Ideas have value, and protecting that value is typically done by registering the right to use the idea for profit. We can quickly see how profitable ideas can be, with some intellectual property rights cases setting for multiple millions in damages.
Join Jim Gatto, partner at Sheppard Mullin, as he discusses trademarking products, protecting intellectual property and more.
Trademarks Act 1999, Copyright Act 1957, IT Act 2000 and Designs Act 2000 among others to help with infringement of copyright and trademarks
Reminder: Do a trademark search before you decide on your business's name.
The case underscores the battle between brand names and so-called free-riders who might benefit from the marketing spent on brands without bearing the same costs.
From licenses or mobile sims, this startup claims to be a simple solution for all your registration needs
Save this useful tip in your phone book RIGHT NOW - it may help you in case of an accident or verifying a possible theft
Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.