Trademark Registration
News and Articles About Trademark Registration
McDonald's
McDonald's Wins EU 'MacCoffee' Trademark Dispute
The case underscores the battle between brand names and so-called free-riders who might benefit from the marketing spent on brands without bearing the same costs.
Make More Happen
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Marketing Bootcamp ![Larry Alton]()
Don't Skimp on Trademark Protection for Your New Brand
Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Trademarks ![Jaia Thomas]()
3 Things to Do After You Register a Trademark
To maximize your protection, follow this quick checklist.
Ready To Launch ![Nellie Akalp]()
A Business Name vs. a Trademark: Do You Know the Difference?
One gives you protection in your state only; the other gives protection in all 50.
Marketing Bootcamp ![Steve Cook]()
The Little-Mentioned Consequence of Selling Marijuana
You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
Marketing Bootcamp ![Rohan Ayyar]()
When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery
Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Marketing Bootcamp ![Catherine Clifford]()
Twitpic Is Dead -- This Time, For Real
The photo-sharing and hosting service that couldn't afford a legal trademark battle with Twitter said it was closing down in September. Then, it was back! Update: Just kidding.
Trademarks ![Nellie Akalp]()
What to Do If Someone Uses Your Trademark
The saying, 'Imitation is the sincerest form of flattery' just doesn't fly when dealing with trademarks.
Marketing Bootcamp ![Laura Entis]()
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'
If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
Marketing Bootcamp ![Genavieve Shingle]()
Protect Your Original Work From Copycats With Copyrights
Copyrighting your content is as commonsense as locking your car.
Marketing Bootcamp ![Genavieve Shingle]()
Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought
Nobody knows everything, even in their own field. This lawyer got herself into trademark difficulty that a few simple steps would have avoided.
Trademarks ![Jaia Thomas]()
3 Ways to Save When Registering Your Trademark
While trademark registration can be expensive for many entrepreneurs and small business owners, there are options for tamping down costs.