Trademark Registration

News and Articles About Trademark Registration

McDonald's Wins EU 'MacCoffee' Trademark Dispute
McDonald's

McDonald's Wins EU 'MacCoffee' Trademark Dispute

The case underscores the battle between brand names and so-called free-riders who might benefit from the marketing spent on brands without bearing the same costs.
How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Make More Happen

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Don't Skimp on Trademark Protection for Your New Brand
Marketing Bootcamp

Don't Skimp on Trademark Protection for Your New Brand

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
Larry Alton
3 Things to Do After You Register a Trademark
Trademarks

3 Things to Do After You Register a Trademark

To maximize your protection, follow this quick checklist.
Jaia Thomas
A Business Name vs. a Trademark: Do You Know the Difference?
Ready To Launch

A Business Name vs. a Trademark: Do You Know the Difference?

One gives you protection in your state only; the other gives protection in all 50.
Nellie Akalp
The Little-Mentioned Consequence of Selling Marijuana
Marketing Bootcamp

The Little-Mentioned Consequence of Selling Marijuana

You can't federally trademark your brand associated with the sale of the controversial weed. But you do have options.
Steve Cook
When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery
Marketing Bootcamp

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Rohan Ayyar
Twitpic Is Dead -- This Time, For Real
Marketing Bootcamp

Twitpic Is Dead -- This Time, For Real

The photo-sharing and hosting service that couldn't afford a legal trademark battle with Twitter said it was closing down in September. Then, it was back! Update: Just kidding.
Catherine Clifford
What to Do If Someone Uses Your Trademark
Trademarks

What to Do If Someone Uses Your Trademark

The saying, 'Imitation is the sincerest form of flattery' just doesn't fly when dealing with trademarks.
Nellie Akalp
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'
Marketing Bootcamp

Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
Laura Entis
Protect Your Original Work From Copycats With Copyrights
Marketing Bootcamp

Protect Your Original Work From Copycats With Copyrights

Copyrighting your content is as commonsense as locking your car.
Genavieve Shingle
Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought
Marketing Bootcamp

Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought

Nobody knows everything, even in their own field. This lawyer got herself into trademark difficulty that a few simple steps would have avoided.
Genavieve Shingle
3 Ways to Save When Registering Your Trademark
Trademarks

3 Ways to Save When Registering Your Trademark

While trademark registration can be expensive for many entrepreneurs and small business owners, there are options for tamping down costs.
Jaia Thomas