Trademark Registration

How Do You Sustain Your Brand's Value? Follow These 6 Steps.

Hint: You want your logo to be more like the bitten apple and less like the walking fingers.

Cheryl Hodgson

· 7 min read

Don't Skimp on Trademark Protection for Your New Brand

Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.

Larry Alton

· 5 min read

3 Things to Do After You Register a Trademark

To maximize your protection, follow this quick checklist.

Jaia Thomas

· 3 min read

A Business Name vs. a Trademark: Do You Know the Difference?

One gives you protection in your state only; the other gives protection in all 50.

Nellie Akalp

· 4 min read

When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery

Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.

Rohan Ayyar

· 5 min read

Twitpic Is Dead -- This Time, For Real

The photo-sharing and hosting service that couldn't afford a legal trademark battle with Twitter said it was closing down in September. Then, it was back! Update: Just kidding.

Catherine Clifford

· 2 min read

What to Do If Someone Uses Your Trademark

The saying, 'Imitation is the sincerest form of flattery' just doesn't fly when dealing with trademarks.

Nellie Akalp

· 5 min read

Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'

If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.

Laura Entis

· 3 min read

Protect Your Original Work From Copycats With Copyrights

Copyrighting your content is as commonsense as locking your car.

Genavieve Shingle

· 4 min read

Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought

Nobody knows everything, even in their own field. This lawyer got herself into trademark difficulty that a few simple steps would have avoided.

Genavieve Shingle

· 3 min read

3 Ways to Save When Registering Your Trademark

While trademark registration can be expensive for many entrepreneurs and small business owners, there are options for tamping down costs.

Jaia Thomas

· 3 min read