How Do You Sustain Your Brand's Value? Follow These 6 Steps.
Hint: You want your logo to be more like the bitten apple and less like the walking fingers.
Don't Skimp on Trademark Protection for Your New Brand
Sitting down with a trademark attorney is perhaps the least thrilling part of launching a startup. Do it anyway.
A Business Name vs. a Trademark: Do You Know the Difference?
One gives you protection in your state only; the other gives protection in all 50.
When It Comes to Knockoffs, Imitation Is the Costliest Form of Flattery
Trademarks and patents are far from perfect protection but they are, literally, the least a business can do to protect itself from counterfeiters.
Looking to Freeze Out Others, ALS Association Wants to Trademark the 'Ice Bucket Challenge'
If they succeed, the non-profit could use the registration to block other charities from capitalizing on the viral campaign.
Protect Your Original Work From Copycats With Copyrights
Copyrighting your content is as commonsense as locking your car.
Attorney Confession: Those Little TM and (R) Symbols Are More Important Than I Thought
Nobody knows everything, even in their own field. This lawyer got herself into trademark difficulty that a few simple steps would have avoided.