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Trust

Consumer Psychology

4 Psychological Truths to Make Selling Easier

Buying behaviors are largely driven by emotions and then justified by logic, so it's important for entrepreneurs to tap into psychology to boost sales.

The One Thing the Typical Politician Does Far Better Than the Typical Entrepreneur

A little known secret outside the D.C. Beltway is that Congress is primarily run by 25-to-35-year-old congressional staffers.

How to Get More From Your Influencer Marketing Investment

Influencer marketing helps brands bridge the gap between the suspicious and the familiar -- but only if you do it right.

5 Partnership Lessons From Bill Belichick and Tom Brady

Neither would be wearing so many Super Bowl rings without the other.

The 3 Traits You Need to Inspire Trust in Your Company

If you want your employees, vendors and customers to trust in your business, develop these three traits and practice them daily.

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Users are increasingly leery of the information on social media.
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It's Election Day! But in This Age of Media Distrust, How Can Businesses Win People Over?

Show, don't tell, how you've got your customers' best interests at heart.
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5 Effective Ways to Build Trust In 'Low-Trust' Industries

For industries like financial services and SEO, it can be hard to overcome customers' wariness.
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These 3 Levels of Trust Will Make or Break Your Business.

Creating a virtuous circle of trust in your business and with future franchisees can be a practical process of clear steps.