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Trust

How to Build Trust and Avoid Being Lied to as an Entrepreneur

Entrepreneur Network partner Patrick Bet-David outlines four levels of trust in business and seven types of lies people tell.
Relationship Building

Do Your Suppliers Like You?

A supplier who trusts you can accelerate your growth when you need help the most.
Take It From The Pros

4 Steps to Building a Stellar Personal Brand

Answering four simple questions will draw the blueprints for a powerful personal.
Take It From The Pros

Why Personal Branding Must Be Your First Focus

Consumers won't buy from your company until they trust you.
Communication Strategies

Meaningful Conversations Will Keep Your Clients Coming Back for More

Technology has made every aspect of business easier -- except one: making a human connection with your customer.
Small Business Heroes

Why This Former White House Aide Thinks People Deserve More From Banks

Aspiration Bank lets customers pay what they want, donates to charity and helps people make socially responsible decisions with their money.
Company values

Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook

In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest v...
customer trust

7 Ways to Build Consumer Trust Naturally

Trust can't be established quickly or through gimmicks. Companies that have lost consumer trust -- you know the ones -- know this all too well.
Take It From The Pros

Build Your Personal Brand by Conducting Business Like Best-in-Class Entrepreneurs

Acting with class and earning a reputation for being honorable is the foundation of living well.
Starting a Business

A Look at the Benefits of Money-Back Guarantees in Modern Marketing

Customers like the "pro" of risk reduction for trying your product; but, beware the "con": Some may try to manipulate you.