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Business News

Yahoo May Write Off $1 Billion Acquisition of Tumblr

Yahoo said earlier in the month it took a $230 million impairment charge related to Tumblr and was considering strategic alternatives for its core internet business.

Business News

Yahoo's Marissa Mayer Gives Birth to Twin Girls

The embattled CEO announced her daughters' arrival on Tumblr.

Marketing

4 Ways to Maximize the Visual Web's Potential

More than two billion images are posted online every day, creating new opportunities for companies looking to significantly expand their reach.

Business News

5 Ways Brands Are Using Tumblr to Stand Out

Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission.

Social Media

3 Other Social Media Platforms You Should Consider

If you want to reach new audiences, especially those valued millennials, look into these options.

Business News

Is Yahoo Buying Foursquare? Rumors Continue to Swirl.

The recurring rumors, floated again today by Techcrunch, could mark a bid by Yahoo to ramp up its mobile prowess.

Social Media

Why Denny's Sounds Like a Chill Teenager on Social Media

Find out how this restaurant chain was able to go viral with one of the most unique social-media strategy in the business.

Social Media

Use These Social-Media Keyboard Shortcuts to Improve Your Productivity (Infographic)

For example, as you are reading through Facebook, you can press "j" to get to the next post.

Marketing

4 Marketing Lessons From Pop-Culture Writer Shea Serrano

Marketing your first book, a new product or a catchy feature? Build an online following first. Say, you could even spread the word via rappers.

Social Media

Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands

The Creatrs Network would give marketers access to the kind of content that is already resonating among Tumblr's 420 million total users.

Social Media

Entrepreneur's 10 Most Popular Stories About Social Media in 2014

Of all the stories we wrote this year that examined social-media trends and advice, these were the ones you liked best.

Growing a Business

In Ecommerce Push, Tumblr Adds 'Buy,' 'Browse' Buttons

The growing social platform has added action buttons to posts from four partners, including Etsy and Kickstarter.

Marketing

Tumblr's Ad Strategy: We Want the Guys Who Make Super Bowl Ads

Tumblr Founder David Karp envisions a more aspirational approach on par with the great television and print campaigns of yore.

Business News

How Yahoo Plans to Make Tumblr Into a Video Giant

Video posts are now growing twice as fast as photo posts on Tumblr. On Thursday, the company revamps its product to be more video-centric.

Growing a Business

Yahoo May Buy Brightroll in Billion-Dollar Bid to Bolster Video Ad Sales

The 8-year-old San Francisco startup Brightroll helps leading brands target their video ads for the web's biggest video publishers.