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Tumblr

Acqusitions

Was Yahoo's Tumblr Acquisition a Flop?

The $1.1 billion acquisition has failed to deliver a desperately needed revenue boost, but that doesn't mean CEO Marissa Mayer should halt all acquisitions.
Social Media

Hot New Social Network Ello Knocked Out By Cyber Attack... Already

Just when we were saying our first hello to Ello, it said goodbye. Here's why. And, yes, the buzzing ad-free social magnet is back up and running.
Social Media Marketing

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.
Social Media Marketing

A Guide to Perfect Social Media Posts (Infographic)

What does a perfect social media post look like? Some detailed tips for creating the best posts possible.
National Small Business Week

Which Social Media Accounts Really Matter and Why

Don't waste your time messing around on social sites that have no ROI for you. Here's how you can do better at gaining leads on the sites that are perfect for your business.
worth-knowing

Tumblr Still Struggling to Be a Profitable Business

In a report, founder David Karp says the stakes for proving that Tumblr is a great business are 'as high as they've ever been.'
Social Media Marketing

4 Tactics for Surviving Facebook's Algorithm Changes (Infographic)

Develop the strategy the company should have had from the start: a results-driven effort across many social-media platforms, connected to other marketing campaigns.
Fred Wilson

Inside the Mind of Big-Time Investor Fred Wilson

In this question-and-answer interview, Wilson discusses retirement, Tumblr's exit and getting over a difficult year.
Security

Yahoo Unveils Massive New Encryption Scheme to Protect Users

Online privacy champion Alex Stamos is making it a lot tougher for hackers and spies to snoop around Yahoo's insides. Here's what you need to know.
Team Work

Free Ice Cream and a Chandelier of Hats: Peek Inside These Hot NYC Tech Company Offices (Video)

Executives at Tumblr, Fueled Collective, and About.com talk about how they get the most out of every square foot in their Big Apple headquarters, where space is at an ultra-premium.
Team Work

Post Smarter: The Best Times to Use Social Platforms (Infographic)

Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable.
Security

Tumblr Gets a Security Upgrade

The blogging platform added two-factor authentication to protect users from hack attacks
Marketing

From Google to Warby Parker: The Origins Behind 10 of the Wackiest Company Names

Business owners are increasingly throwing out the rulebook when it comes to playing the name game. Here are the anecdotes behind 10 of our favorites.
Franchises

How Denny's Weirdness Wins the Social Media Game

Denny's stands out in social media by breaking the rules-- and posting photos of pugs in seas of ranch dressing.
Marketing

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.