Malcolm Gladwell Predicted That Social-Media Advertising Would Be a Fad. These Pros Say No Way.
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News and Articles About Twitter Advertising
6 Ways to Use Social Data for Targeted Marketing
Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
Twitter Rolls Out Suite of Direct Response Ad Products
The new features are aimed at improving user engagement with direct response ads, encouraging actions such as clicking on a link or downloading an app.
10 Winning Tactics for Marketing Online to Other Businesses
B2B is its own marketing genre but there are many avenues online for getting a dialogue started with the people you need to reach.
8 Reasons Why Every Business Needs Custom Twitter Hashtags
Custom hashtags can be used for much more than the average tweet.
Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Kim Lachance Shandrow
Twitter Is Selling Ad Space in Your Following List
Don't worry, you didn't accidentally follow MasterCard. They just paid Twitter to be featured on your Following list.
Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.
New finding show that picture posts are four times more likely to provide warm and fuzzy feeling compared to text posts.
3 Ways to Master the Hashtag
5 Social Media Predictions for 2014
When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
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