Twitter Advertising

Twitter: The Company No One Wants to Buy

Despite a number of high-profile companies looking at Twitter, the social media site simply doesn't make enough money.

Nathan Sinnott

The 140-Character Limit Is Dead. Long Live The 140-Character Limit!

Now, photos, videos, GIFs, polls and Quote Tweets no longer count toward Twitter's limit. How cool is that, marketers?

Lesya Liu

Entrepreneur's Take On Twitter's Latest Features

The new policy exempts media attachments such as photos, videos and polls from the character limit, as well as tweets that are quoted in a retweet

Ritu Kochar

Twitter Live Stream: Social And Media Impact

Twitter is changing; for better or for worse…? That is for you to decide.

Tarmo Pihl

When CEOs Fight: CashKaro Founder Takes to Twitter for pending MobiKwik Payment

CEOs are also using the shaming method to get attention to their problems via Twitter - what's the deal?

Rustam Singh

Twitter Might Be Expanding Its 140 Character Limit – Sort Of

Twitter may no longer include URLs in its 140 character limit

Rustam Singh

Handle it #LikeABoss: Does Your Business Have a Social Media Crisis Policy?

In days when clients & customers use social media more than your contact form to complain, are you prepared for the worst?

Rustam Singh

6 Ways to Use Social Data for Targeted Marketing

Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.

John Arnold

Twitter Rolls Out Suite of Direct Response Ad Products

The new features are aimed at improving user engagement with direct response ads, encouraging actions such as clicking on a link or downloading an app.


10 Winning Tactics for Marketing Online to Other Businesses

B2B is its own marketing genre but there are many avenues online for getting a dialogue started with the people you need to reach.

8 Reasons Why Every Business Needs Custom Twitter Hashtags

Custom hashtags can be used for much more than the average tweet.