Online Presence
Is Elon Musk Pushing His Luck? Why Twitter’s Rebrand to ‘X’ Might Resemble These 6 Rebranding Fails
Successful rebrands require a deep understanding of consumer sentiment and a clear vision for the future.
Twitter Advertising
Online Presence
Without Twitter’s 140 Character Limit Brevity Is No Longer the Soul of Wit
Lot's of people have managed to say plenty with 140 characters, but now you can say much, much more.
Online Presence
Twitter: The Company No One Wants to Buy
Despite a number of high-profile companies looking at Twitter, the social media site simply doesn't make enough money.
Online Presence
The 140-Character Limit Is Dead. Long Live The 140-Character Limit!
Now, photos, videos, GIFs, polls and Quote Tweets no longer count toward Twitter's limit. How cool is that, marketers?
By Lesya Liu
Online Presence
6 Ways to Use Social Data for Targeted Marketing
Personalized marketing is all the rage. Use these five data-driven tactics to make sure your marketing messages hit closer to home.
By John Arnold
Business News
Twitter Rolls Out Suite of Direct Response Ad Products
The new features are aimed at improving user engagement with direct response ads, encouraging actions such as clicking on a link or downloading an app.
By Reuters
Building a Business
10 Winning Tactics for Marketing Online to Other Businesses
B2B is its own marketing genre but there are many avenues online for getting a dialogue started with the people you need to reach.
Online Presence
8 Reasons Why Every Business Needs Custom Twitter Hashtags
Custom hashtags can be used for much more than the average tweet.
Online Presence
Twitter Courts Businesses With Option to Promote Their Most Popular Tweets
The social network's new 'quick promote' feature lets you turn your business's top tweets into ads in two clicks.
Online Presence
Twitter Is Selling Ad Space in Your Following List
Don't worry, you didn't accidentally follow MasterCard. They just paid Twitter to be featured on your Following list.
By Kate Taylor
Online Presence
Want Your Brand Associated With Positivity? Snap a Pic, Ditch the Tweet.
New finding show that picture posts are four times more likely to provide warm and fuzzy feeling compared to text posts.
By Laura Entis
Online Presence
5 Social Media Predictions for 2014
When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.