Building a Business
How to Use the Power of Positivity to Find Lifelong Happiness and Success
These insights will help you to live with greater joy, success and fulfillment. Pack your optimism, and prepare to enter another world.
Value Proposition
Building a Business
How to Craft Irresistible Offers Your Ideal Clients Can’t Refuse
By Joy Bufalini
Building a Business
5 Proven Tips for Better Defining Your Business’ Unique Value Proposition
By Andres Tovar
Building a Business
Give Your Employees The 3-Point Strategy They Need To Drive Sales
Creating a strong value proposition can change your team for the better, but it's easier said than done.
Marketing
Your Value Proposition Is Crucial. Here Are 5 Steps to Ensure It Resonates.
How to write a strong value proposition so that you can continue to attract your perfect-fit customers, retain them and increase referrals to your business.
By Jackie Sunga
Marketing
5 Non-Negotiables You Can’t Ignore if You Want to be Successful as an Ecommerce Entrepreneur
The five things that take down most new online businesses and how to avoid them.
By Cody Curran
Marketing
What is Your Value Proposition?
How to understand your value to make sales.
By Lizet Zayas
Thought Leaders
Stop Competing on Price — Compete on Value
Don't make the mistake of leading with price and tying all conversations around it.
Building a Business
5 Things Online Businesses Can Do Today to Increase Conversion Rate
Moves you can make quickly, and which will have dramatic impact.
Business Funding
5 Ways to Minimize Early-Stage Business Risk
Taking smart chances can help fast-track your startup without exposing your fledgling company to unnecessary dangers.
By Abdo Riani
Business Operations & Logistics
The 5 Biggest Opportunities for B2B Sales Growth in 2019
Data-backed strategies are likely to have the greatest impact on your success.
By Mike Schultz
Building a Business
Staying in Your Lane: Why Startups Must Stay Focused
Your company can't solve every problem for every consumer. Make intentional decisions about which opportunities you'll pursue.
Marketing
10 Tips for Web Design That Drives Sales
If your website has a lot of traffic but few conversions, it's time to figure out the problem.
Building a Business
Do These 4 Things to Become the Unicorn of Your Industry
No myth, magic or fairy dust required
By Mike Linton
Building a Business
Becoming a Truly Customer-Centric Organization Is Harder (and More Necessary) Than You Think
Your audience doesn't want to be 'sold' anything. So how can you make them want to buy what you're offering?
By John Holland
Building a Business
Steal These 4 Proven Customer-Retention Strategies
Top ecommerce businesses thrive because they successfully cultivate repeat clients
By Syed Balkhi
Building a Business
Helping Others Is Your Most Valuable Offering
Focus on providing value and you won't have to wonder how to grow your business.
By Sujan Patel
Building a Business
Why You Must Never Show a Hint of Desperation, Especially When Things Are Bad
Projecting the right attitude inspires confidence in your product. When desperation creeps in, potential clients and investors look for a way out.
By Mike Loomis
Building a Business
7 Actionable Steps to Craft a Lean Business Model
Start small, use a proven approach, anticipate change and pay attention to customer opinion and market research.
Business Accounting
Communicate Your Value, Deliver Even More Than You Pitched — and Watch Your Income Skyrocket
Normally, I think most "business coaches" are 100 percent full of BS. Then one phone call changed my career.
By Sherry Gray
Marketing
Here is How to Position Your Product as a Premium Brand
You need to focus on this one thing.
By Laura Ries
Marketing
How to Develop a Winning Value Proposition (Infographic)
First off, make sure you know what your customers want.
Marketing
The 10 Questions Customers Demand Your Content Answer
You can't expect people to buy from you if your content leaves them wondering about your product.
By Aaron Agius
Building a Business
When You’re Comfortable With Your Prices It’s Time to Start Charging More
Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
Building a Business
Does Your Assessment of Your Business’s Value Match Up With Reality?
Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
Thought Leaders
To Get Paid for Doing What You Love, Love What People Value
Don't follow your passion to a dead end. Adapt it to create a venture that is relevant to people.
Marketing
Does Your Value Proposition Need a Checkup?
Your statement of what you offer and why it's better needs to be succinct and memorable. Here is a way to check that it is.
By John McAdam
Building a Business
The 7 Elements of a Strong Business Model
Envisioning the many moving parts of a functioning business is the first step to success.
By Larry Alton
Building a Business
How to Develop and Evaluate Your Startup’s Value Proposition
It's not enough to be able to do, make or provide something: It must be worth something to potential customers
By Jon Elvekrog