Value Proposition

Building a Business

How Properly Positioning My Product Helped Me Compete Against Google — and Win

Even the most promising ideas run the risk of falling flat if they're not properly positioned for success.

By Aytekin Tank

Building a Business

How to Craft a Value Proposition That Attracts Your Ideal Customers

By Julie Thomas

Building a Business

How to Use the Power of Positivity to Find Lifelong Happiness and Success

By Brian H. Robb

Thought Leaders

Why Jim Collins Is Wrong About How to Create Core Values

By Barry Raber

Building a Business

How to Craft Irresistible Offers Your Ideal Clients Can’t Refuse

Your success (and your impact on others) is directly related to your ability to create offers that attract your ideal clients and customers. This guide will show you how.

By Joy Bufalini

Building a Business

5 Proven Tips for Better Defining Your Business’ Unique Value Proposition

When developed properly, your unique value proposition can be so much more than a corporate statement. Here are five tips you can use to effectively define it.

By Andres Tovar

Building a Business

Give Your Employees The 3-Point Strategy They Need To Drive Sales

Creating a strong value proposition can change your team for the better, but it's easier said than done.

By David Partain

Marketing

Your Value Proposition Is Crucial. Here Are 5 Steps to Ensure It Resonates.

How to write a strong value proposition so that you can continue to attract your perfect-fit customers, retain them and increase referrals to your business.

By Jackie Sunga

Marketing

5 Non-Negotiables You Can’t Ignore if You Want to be Successful as an Ecommerce Entrepreneur

The five things that take down most new online businesses and how to avoid them.

By Cody Curran

Marketing

What is Your Value Proposition?

How to understand your value to make sales.

By Lizet Zayas

Thought Leaders

Stop Competing on Price — Compete on Value

Don't make the mistake of leading with price and tying all conversations around it.

By Andrea Albright

Building a Business

5 Things Online Businesses Can Do Today to Increase Conversion Rate

Moves you can make quickly, and which will have dramatic impact.

By Jacob Loveless

Business Funding

5 Ways to Minimize Early-Stage Business Risk

Taking smart chances can help fast-track your startup without exposing your fledgling company to unnecessary dangers.

By Abdo Riani

Business Operations & Logistics

The 5 Biggest Opportunities for B2B Sales Growth in 2019

Data-backed strategies are likely to have the greatest impact on your success.

By Mike Schultz

Building a Business

Staying in Your Lane: Why Startups Must Stay Focused

Your company can't solve every problem for every consumer. Make intentional decisions about which opportunities you'll pursue.

By Guy Goldstein

Marketing

10 Tips for Web Design That Drives Sales

If your website has a lot of traffic but few conversions, it's time to figure out the problem.

By Michael Georgiou

Building a Business

Do These 4 Things to Become the Unicorn of Your Industry

No myth, magic or fairy dust required

By Mike Linton

Building a Business

Becoming a Truly Customer-Centric Organization Is Harder (and More Necessary) Than You Think

Your audience doesn't want to be 'sold' anything. So how can you make them want to buy what you're offering?

By John Holland

Building a Business

Steal These 4 Proven Customer-Retention Strategies

Top ecommerce businesses thrive because they successfully cultivate repeat clients

By Syed Balkhi

Building a Business

Helping Others Is Your Most Valuable Offering

Focus on providing value and you won't have to wonder how to grow your business.

By Sujan Patel

Building a Business

Why You Must Never Show a Hint of Desperation, Especially When Things Are Bad

Projecting the right attitude inspires confidence in your product. When desperation creeps in, potential clients and investors look for a way out.

By Mike Loomis

Building a Business

7 Actionable Steps to Craft a Lean Business Model

Start small, use a proven approach, anticipate change and pay attention to customer opinion and market research.

By Ehsan Jahandarpour

Business Accounting

Communicate Your Value, Deliver Even More Than You Pitched — and Watch Your Income Skyrocket

Normally, I think most "business coaches" are 100 percent full of BS. Then one phone call changed my career.

By Sherry Gray

Marketing

Here is How to Position Your Product as a Premium Brand

You need to focus on this one thing.

By Laura Ries

Marketing

How to Develop a Winning Value Proposition (Infographic)

First off, make sure you know what your customers want.

By Toni White and Sue Yasav

Marketing

The 10 Questions Customers Demand Your Content Answer

You can't expect people to buy from you if your content leaves them wondering about your product.

By Aaron Agius

Building a Business

When You’re Comfortable With Your Prices It’s Time to Start Charging More

Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.

By Kimanzi Constable

Building a Business

Does Your Assessment of Your Business’s Value Match Up With Reality?

Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.

By John Brubaker

Thought Leaders

To Get Paid for Doing What You Love, Love What People Value

Don't follow your passion to a dead end. Adapt it to create a venture that is relevant to people.

By Dixie Gillaspie

Marketing

Does Your Value Proposition Need a Checkup?

Your statement of what you offer and why it's better needs to be succinct and memorable. Here is a way to check that it is.

By John McAdam