Value Proposition

Staying in Your Lane: Why Startups Must Stay Focused

Your company can't solve every problem for every consumer. Make intentional decisions about which opportunities you'll pursue.

Guy Goldstein

10 Tips for Web Design That Drives Sales

If your website has a lot of traffic but few conversions, it's time to figure out the problem.

Becoming a Truly Customer-Centric Organization Is Harder (and More Necessary) Than You Think

Your audience doesn't want to be 'sold' anything. So how can you make them want to buy what you're offering?

John Holland

Steal These 4 Proven Customer-Retention Strategies

Top ecommerce businesses thrive because they successfully cultivate repeat clients

Syed Balkhi

Helping Others Is Your Most Valuable Offering

Focus on providing value and you won't have to wonder how to grow your business.

Sujan Patel

Why You Must Never Show a Hint of Desperation, Especially When Things Are Bad

Projecting the right attitude inspires confidence in your product. When desperation creeps in, potential clients and investors look for a way out.

Mike Loomis

7 Actionable Steps to Craft a Lean Business Model

Start small, use a proven approach, anticipate change and pay attention to customer opinion and market research.

Communicate Your Value, Deliver Even More Than You Pitched -- and Watch Your Income Skyrocket

Normally, I think most "business coaches" are 100 percent full of BS. Then one phone call changed my career.

Sherry Gray

The 10 Questions Customers Demand Your Content Answer

You can't expect people to buy from you if your content leaves them wondering about your product.

Aaron Agius