Value Proposition

Growth Strategies

Does Your Assessment of Your Business's Value Match Up With Reality?

Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
Entrepreneurship

To Get Paid for Doing What You Love, Love What People Value

Don't follow your passion to a dead end. Adapt it to create a venture that is relevant to people.
Value Proposition

Does Your Value Proposition Need a Checkup?

Your statement of what you offer and why it's better needs to be succinct and memorable. Here is a way to check that it is.
Business Model

The 7 Elements of a Strong Business Model

Envisioning the many moving parts of a functioning business is the first step to success.
Value Proposition

How to Develop and Evaluate Your Startup's Value Proposition

It's not enough to be able to do, make or provide something: It must be worth something to potential customers
Apps

4 Types of Apps That Never Succeed

If you're launching an app-based business, stay clear of these problems that will sink your startup.