My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

John McAdam

John McAdam

Guest Writer / Strategic Business Planning Expert for Established Business Owners

John McAdam has decades of business experience as a hired CEO, serial entrepreneur and instructor. He holds an MBA from the Wharton School and has taught strategic business planning at the Wharton Small Business Development Center for years. McAdam is the author of The One-Hour Business Plan (Wiley) and advises businesses on strategic business planning, corporate culture changes and new business initiatives.

More From John McAdam

Customer Complaints

7 Ways to Soothe a Customer Complaining Online

Customers can complain anonymously but you have to respond publicly. Be nice and patient.
Value Proposition

Does Your Value Proposition Need a Checkup?

Your statement of what you offer and why it's better needs to be succinct and memorable. Here is a way to check that it is.