Value: Page 3

Marketing

3 Marketing Pricing Strategies That Will Win You More Customers

You're probably pricing your products and services the wrong way.

Thought Leaders

How to Retain Clients Longer Using the Lifetime Value Principle

Keeping clients is cheaper than finding new ones.

Thought Leaders

How to Become an Entrepreneur Who Doesn't Think About Costs

It's natural to think of costs as necessary and to focus on covering them. But a better plan is to focus on value. (Costs are, ultimately, chosen.)

Growing a Business

Why Your Prices Should Be More Like the Local Pizzeria

The local pizza place isn't do custom pricing, so why are you?

Business Ideas

How to Compete in a Competitive Industry

If you can come up with a truly unique idea, this is a gateway to success with enormous potential. With no competition, you'd have exclusive access to your target customers. But truly unique ideas are rare.

Growing a Business

4 Lessons Multiplatinum Producer Tainy and Music Exec Lex Borrero Taught Me About Success

The music-biz duo discuss how to thrive as artists and as entrepreneurs.

Social Media

Attracting Affluent Clients on Social Media

How to create content to attract high-paying affluent clients who are ready, willing and able to pay you what you are worth.

Social Media

Position Yourself as a Pro Worth Knowing on Social Media

Use these simple tips when connecting online and build a community that remembers your name.

Thought Leaders

How to Grow Your Entrepreneurial Superpower

Recognize that your job is to facilitate value for the customer and on their terms.

Growing a Business

How Do You Measure Value? 3 Not-So-Obvious Objectives (and Results) You're Missing Out On

As you assess your business at year's end, look beyond the typical numbers for gauging performance.

Starting a Business

'Camel Startups' Put a High Value on the Quality of Their Products

Customers are willing to pay for reliable, safe and efficient products. Know your worth.

Starting a Business

Market Optimization Is the Way to Boost Your Late-Career Startup

What's vital in this process is defining your company's mission, goals and values in advance.

Operations & Logistics

4 Tips To Keep Your Business Afloat in a Downturn

It will be nearly impossible for anyone to walk away unscathed, but companies can take steps to mitigate losses.

Marketing

Why Startups Must Tirelessly Communicate Their Value Proposition

If you run a new business, make sure customers understand what makes you unique.

Money & Finance

How to Effectively Assess Property Value for Investment

Big data and other tech innovations have made it easier to put your money into a diverse range of real estate.