How Do You Measure Value? 3 Not-So-Obvious Objectives (and Results) You're Missing Out On
As you assess your business at year's end, look beyond the typical numbers for gauging performance.
By Lucas Miller •
Opinions expressed by Entrepreneur contributors are their own.
If you run a data-oriented company, you have clear key performance indicators (KPIs) and objectives and key results (OKRs) that you review personally or with your team on a monthly, quarterly or annual basis.
These are typically run-of-the-mill data points: customer retention rate, operational cash flow, profit margin and more. Or, this could be as simple as setting a goal for a certain number of clients per month and reflecting upon eventual progress.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve
