Writing a Book

Today's competitive literary landscape demands a nuanced approach to marketing and connecting with target readers. The role of public relations firms is multifaceted, and tailored PR solutions can help modern authors get their books into more hands.

You've done the hard work: You wrote a book! Now, it's time to sell it. Follow these five practices to ensure you get the success you deserve.

These days, it seems like everyone has published a book. That can lead us to feel like we should publish, too. But before you rush to the presses, ask yourself these four important questions.

Ylleya Fields independently published the book that would expand into the "Princess Cupcake Jones" series and full-blown brand in 2012.

Have you decided to write a non-fiction book? Or are you just entertaining the idea of becoming an author?

Thorough research is crucial to writing authoritative nonfiction books. By investing substantial time in comprehensive research using credible sources, authors can back up their perspectives and narratives persuasively.

Your book title is the first thing readers see, so it must instantly capture attention and convey what the book is about.

We ditched traditional book marketing strategies for an innovative community-focused approach — resulting in my client's book becoming a bestseller on Amazon, Barnes & Noble, The Wall Street Journal and USA Today. Here's how you can replicate it.

Media coverage can greatly amplify a book launch, but pitching effectively is key to getting press.

Choosing the right publisher is critical for an author to successfully bring their book to market.

Here are the key steps an author can take to successfully write and publish their first book.

Here are five ways in which becoming an author can significantly increase your brand's reach and visibility.

Driven by visual social media and digital reading innovations, book cover design is reclaiming significance.

Books offer business leaders a unique platform to establish authority, share insights and leave a legacy. Beyond branding, they foster introspection, magnify mentorship and enhance global reach.

Learn how successful entrepreneurs leverage authorship as a unique strategy to draw high-value clients and boost their businesses.

Did you know you can make money with a book without selling copies? Here's exactly how I did it.

Publishing a book in your niche featuring your business is an easy decision.

Here is some background so you can decide if joining a multi-author book is right for you.

Publishing a book, not an Instagram post, is the ultimate way to stand out and boost your credibility in a crowded marketplace.

Book signing events are a great way to promote an author's work, engage with readers and gain new fans — but they can also be intimidating if you're not prepared.

Collaborative books are a growing trend this year.