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Stock Trek

Enterprising investors take a voyage to value investing.

Looking for transportation to a place where few investors have gone before? With the stock market hurtling along at warp 9 to new galaxies almost daily, you may have to find a stable investment wormhole to rocket you to another universe. No clue where to find such a channel? You may want to consider a strategy that's worked since the earliest days of the Federation: If you'll agree to travel at a lower warp, value investing could be your ticket to the stars. And you won't be alone out there. Some rather noteworthy value investors have preceded you--strategist Benjamin Graham, mutual fund manager John Neff, and the Oracle of Omaha, Warren Buffett, to name a few. Join us on the bridge and get ready to go. Lock in your coordinates--engage!

Lorayne Fiorillo is a financial advisor at Prudential Securities Inc. Past performance is no guarantee of future returns. For more information, write to Lorayne in care of Entrepreneur, 2392 Morse Ave., Irvine, CA 92614.

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This article was originally published in the July 1998 print edition of Entrepreneur with the headline: Stock Trek.

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