Bird Watch

Flash!

And Big Bird doesn't look a day over 29: The 30th anniversary of the much-beloved "Sesame Street" series looks to make this hot licensing property even hotter with collectible tie-ins . . .

. . . Must-Sell Merchandise: The new fall TV season is only beginning, but the peacock network, NBC, is already making a splash with its licensing of the now-famous "Must See TV" slogan. Getting with the program are lines of apparel, home furnishings, party goods and pet products.

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This article was originally published in the October 1998 print edition of Entrepreneur with the headline: Bird Watch.

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