Bird Watch


And Big Bird doesn't look a day over 29: The 30th anniversary of the much-beloved "Sesame Street" series looks to make this hot licensing property even hotter with collectible tie-ins . . .

. . . Must-Sell Merchandise: The new fall TV season is only beginning, but the peacock network, NBC, is already making a splash with its licensing of the now-famous "Must See TV" slogan. Getting with the program are lines of apparel, home furnishings, party goods and pet products.

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the October 1998 print edition of Entrepreneur with the headline: Bird Watch.

Loading the player ...

This New Orleans Start Up Is Turning The Tables On The Restaurant Industry

Ads by Google

Share Your Thoughts

Most Shared Stories

15 Signs You're an Entrepreneur
The Two Words Steve Jobs Hated Most
Want Media Attention? Target Trades First
The 4 Essentials to Starting a Company Whether You Have Money or Not
Is It That Important to Be Nice?