You can be on Entrepreneur’s cover!

"Mind-Blowing" Wine The winemakers approach at Ravenswood Winery is to educate patrons in a bold, hands-on experience.

entrepreneur daily
Mind-Blowing Wine

Ravenswood Winery
Sonoma, California

Ravenswood Winery began life in 1976, when Winemaker Joel Peterson scrambled to harvest eight tons of Sonoma County Zinfandel before the rains fell. A student of Native American mythology, Joel knew that the raven was a trickster who taught humans how to survive.

Joel learned well. "In the 1960s and '70s, " he recalls, "The European wines I admired were made in a relatively primitive way, without much technological interference. I didn't see why Ravenswood couldn't employ Old World methods if we were vigilant. Why eliminate a time-honored tradition by substituting technology that's more like food processing than winemaking?"

Because of this philosophy, Ravenswood employs relatively archaic winemaking techniques. For example, instead of sterilizing their grape juice with sulfur and adding a commercial yeast culture, the winery uses native vineyard yeasts that have a broader range of flavors and aromas. They also ferment in small, open-topped tanks and allow the temperature of the juice to get very warm to extract all the color and flavor possible. The wine remains in contact with its skins for weeks, not days, after which they age it in small French oak barrels.

Working with different Zinfandel growers, Joel discovered that many of these meticulously farmed vineyards yield distinctive flavor profiles from specific spots. The result is Ravenswood's prized Vineyard Designate Series. These unique, handcrafted wines are very limited in production and are only available to taste at Ravenswood's Visitor Center. But that's just one reason people visit Ravenswood.

The winery is a regular "Department of Zinformation," with fun educational programs to help guests improve their wine IQ. There's even an official wine educator on staff who, each morning, guides visitors through the historical Estate Vineyard, with some of the area's oldest clones. From there, he shows them the barrel room and Ravenswood's "non-wimpy" winemaking process, and often shares a taste--right from the barrel. Each morning, weather permitting, a vineyard estate tour is offered. And for a hands-on lesson, visitors can reserve a spot in a Blending Seminar. It's no wonder visitors often return the next day to further their education and enjoy Ravenswood's distinctive tasting room-only wines.

What To Buy:
'07 Estate ZinfandelVibrant, sweet cherries, blackberries, long fruity finish $35
'07 Ravenswood IconBold, dark, cherry fruit, hints of clove, licorice, leather $62
'06 Rancho SalinaDark fruit, herbs, smoke, tar, spice $40

Contact:
888.669.4679; 707.933.2332
ravenswood-wine.com
18701 Gehricke Rd
Sonoma, CA 95476

Getting There:
From CA-12/121, turn right on Napa Rd. Turn right onto 8th St E. Turn left on E. MacArthur St. Turn right on 7th St E. Turn left on Lovall Valley Rd. Turn right on Gehricke.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.

Living

Get Your Business a One-Year Sam's Club Membership for Just $14

Shop for office essentials, lunch for the team, appliances, electronics, and more.

Leadership

You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.