Managing your brand's reputation is increasingly complex in today's digital world. It's no longer enough to control your image in traditional advertising. A slip-up on Twitter or a faux pas on Facebook could cost you customers or bruise your business's reputation for good. According to research compiled by Boca Raton, Fla.-based advertising agency MDG, 92 percent of consumers trust opinions posted online by other consumers, yet less than half of corporate communications professionals feel prepared to handle an online brand crisis.
So how do you ensure that your company is positioned to avoid digital blunders, as well as build and maintain a strong reputation with your customers? First, study how big brands like Target and American Airlines interact with their customers online. Next, build a plan for monitoring your online presence and engaging with your customers.
Take a look at the infographic below for dos and don'ts from case studies of four major brands and advice on how to build a strong online reputation for your business.