While they might not realize it, the internet’s 2.4 billion users create vast amounts of data every minute. A new infographic from Domo, a software company that provides real-time data to marketers, demonstrates how each individual action online contributes to a massive data set – and an opportunity to understand customer behaviors and needs on a large scale. Take a look for a sneak peek of the digital trails we make in just 60 seconds.

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How Big Data Helps Us Keep Pace (Infographic)