Timing Is Everything

Dreams Come True

Today, the Hublot is a hit worldwide. It's been quite a ride, but Crocco's dreams have come true. Looking back, he says it's an incredible feeling to find out your instincts were right. It took longer and required more money than anticipated to launch his company, but the end dramatically justified the means.

"Early in the process, I learned that you can't give up, no matter how tough it seems," Crocco says. "If you love and believe in what you're doing, stick with it. Things will turn around." This elegant entrepreneur, heralded as the "watchmaker's watchmaker," is living proof of that.

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This article was originally published in the July 1996 print edition of Entrepreneur with the headline: Timing Is Everything.

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