Sugar & Spice

In & Out

In:

"Tween" girls ages 9 to 12 have money to burn, and they love:

  • tie-dye
  • Christina Aguilera
  • glitter nail polish
  • jean jackets
  • Hanson
  • clogs
  • rolling
  • book-bag-cases

Out:

  • Jewel
  • cargo pants
  • fake tattoos
  • Ricky Martin
  • platform shoes
  • Leonardo DiCaprio
  • Spice Girls
  • extreme sports
  • the color pink
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This article was originally published in the August 2000 print edition of Entrepreneur with the headline: Sugar & Spice.

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