Bed, Breakfast And Beyond

B&Bs Online

The Internet is a strong marketing tool for B&Bs. Just ask Ted and Eva Kidwell, who say as much as 80 to 90 percent of their business comes from the Web. That may be because of their location in tech-savvy Northern California. However, industry-wide, 22 percent of all bookings come from the Net. That's up from 6 percent in 1996. In fact, 60 percent of all B&Bs now own an Internet domain name.

Where does the Internet bring in the most business? Here's the percentage of bookings that come from the Net in different regions:

Southeast: 28 percent

Northeast: 22 percent

West: 22 percent

Midwest: 17 percent

Source: 1998 B&B/Country Inn Industry Study, PAII

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