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Amy Porterfield

Based in Carlsbad, Calif., Amy Porterfield is the co-author of Facebook Marketing All-in-One for Dummies (For Dummies, 2011) as well as a speaker and trainer, teaching small businesses and entrepreneurs how to drive more traffic, leads and sales with Facebook marketing.

11 Recent Stories

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

How you can better track and target your advertising campaigns, while also reducing your costs.
February 13, 2013 in Advertising
What You Need To Know About Facebook Mobile Ads

What You Need To Know About Facebook Mobile Ads

Getting to know the 'Power Editor' tool, plus four ways to get your ad into mobile news feeds.
January 23, 2013 in Advertising
How to Promote Your Business Events on Facebook

How to Promote Your Business Events on Facebook

Use care in setting up the event, then create excitement with visually compelling posts and ads.
December 11, 2012 in Social Media
This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
October 16, 2012 in Social Media
How to Convert Facebook Fans Into Paying Customers

How to Convert Facebook Fans Into Paying Customers

Nurture your fans on Facebook and market to them through email.
September 17, 2012 in Marketing Basics
3 Ways to Generate Better Leads on Facebook

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
August 30, 2012 in Social Media
3 Ways to Use Facebook Groups to Attract and Keep Customers

3 Ways to Use Facebook Groups to Attract and Keep Customers

Follow these tips to create different types of groups tailored to specific customers.
August 17, 2012 in Social Media
3 Strategies for Using Facebook's Promoted Posts

3 Strategies for Using Facebook's Promoted Posts

This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
July 26, 2012 in Social Media
3 Little-Known Metrics That Can Help Optimize Your Facebook Page

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
July 9, 2012 in Social Media
How to Make Facebook Ads Work for You

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
June 19, 2012 in Social Media
3 Ways to Supercharge Fan Engagement on Facebook

3 Ways to Supercharge Fan Engagement on Facebook

Here's how visual images, questions and videos can get your fans buzzing.
June 4, 2012 in Social Media