Amy Porterfield

Amy Porterfield

Based in Carlsbad, Calif., Amy Porterfield is the co-author of Facebook Marketing All-in-One for Dummies (For Dummies, 2011) as well as a speaker and trainer, teaching small businesses and entrepreneurs how to drive more traffic, leads and sales with Facebook marketing.

11 Recent Stories

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy
Advertising

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

How you can better track and target your advertising campaigns, while also reducing your costs.
What You Need To Know About Facebook Mobile Ads
Advertising

What You Need To Know About Facebook Mobile Ads

Getting to know the 'Power Editor' tool, plus four ways to get your ad into mobile news feeds.
How to Promote Your Business Events on Facebook
Social Media

How to Promote Your Business Events on Facebook

Use care in setting up the event, then create excitement with visually compelling posts and ads.
This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors
Social Media

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
How to Convert Facebook Fans Into Paying Customers
Marketing Basics

How to Convert Facebook Fans Into Paying Customers

Nurture your fans on Facebook and market to them through email.
3 Ways to Generate Better Leads on Facebook
Social Media

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
3 Ways to Use Facebook Groups to Attract and Keep Customers
Social Media

3 Ways to Use Facebook Groups to Attract and Keep Customers

Follow these tips to create different types of groups tailored to specific customers.
3 Strategies for Using Facebook's Promoted Posts
Social Media

3 Strategies for Using Facebook's Promoted Posts

This new feature may boost your reach and sales. Just be sure to monitor the return on your investment.
3 Little-Known Metrics That Can Help Optimize Your Facebook Page
Social Media

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
How to Make Facebook Ads Work for You
Social Media

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
3 Ways to Supercharge Fan Engagement on Facebook
Social Media

3 Ways to Supercharge Fan Engagement on Facebook

Here's how visual images, questions and videos can get your fans buzzing.